YouTube marketing and optimization

Welcome to Building Better Developers, the Developer Nord podcast, where we work on getting better step by step, professionally and personally. Let's get started. Well, hello and welcome back. We are on an interview episode again. We are going to wrap up our conversation with Andrew Murdoch. If you don't remember or if you missed that episode, we are talking YouTube, how to use it, how to leverage it, and really a good explanation of why it is valuable and what it can do for us, whether we are a consumer or advertiser or somebody that's trying to leverage it for our brand or product, things of that nature. I want to get right back into it. It's going to be a great conversation for you to take a few notes on and see if maybe you can alter your YouTube strategy or create a YouTube strategy and see how that goes for you. I think you'll find out it will be a pretty positive step to take. Let's get back to our conversation with Andrew. So how do you, because again, now thinking of like, you know, you think like a, somebody is cranking on a side hustle, solopreneur, that kind of stuff, entrepreneur that's really just, you know, they're the face of the company. How do you take, how do you make, because like, how do you make office furniture sexy? What is it, is this one of these things that you really just have to like, you know, dig down into your customer, your market and really just talk to them? Or are there some things that are at the very least like, you know, three mistakes everybody makes or three things you can do that will help you out? And with this, especially because I know you could talk all over the place. So I think within this is the concept, because it's very foreign to think about putting up one or two things that are evergreen content and letting them go without having SEO or some sort of like, you know, machine feeding that on a regular basis. So along with this, it's like, how do you put something together? And does it even matter that you have to, that you have like, you know, regular content or some of those things that I think people are really sort of like not addicted to, but adjusted to, particularly in the social networking world. It's like, you know, like a TikTok or something you can't, you got to like crank something out on a daily basis. And you know, all these others, there's this need to feed that beast. Is that the same in the YouTube world or is there a different approach you can take to save you from that? Yeah, yeah, I love that you just said that. I actually for years, I think I'm the only one that says anything like this, but at least I've never heard it anywhere else. For years, I've referred to the YouTube AI as a data hungry velociraptor. That's how I consider it. It's better at what it does than anything else on the planet, but you do have to feed it. You do have to feed it. What you were essentially saying there is there is that age old argument of quality versus quantity. And you're going to hear people argue one over the other. And I like to go down the middle on that conversation. I think there's a healthy balance of both. You do. I don't like uploading any anywhere less than one video a week for two reasons. One, YouTube needs data, data hungry velociraptor in order to make decisions, especially when you launch a brand new channel. YouTube doesn't know who you are. And it will likely need 20 to 30 maybe more videos because it's measuring the metadata. It's listening to the words that you speak. It's analyzing the visual elements in your videos. And based off of all of the metadata, it's deciding who you are. And it's constantly testing eyeballs and audiences. And based off of those engagement signals that we were talking about earlier, it then slowly but surely over time understands, oh, this is the kind of viewer that likes you. Oh. And again, the more data we feed this velociraptor, the better it gets at doing it. All right. So that's the AI response. There's a human element to this, too. One of the reasons why some people are able to dominate their niche using YouTube marketing, evergreen YouTube marketing channels, is because they're posting content on a regular basis because you need to give someone, a human being, a reason to come back. Right. So me and my team, we're working on video number three on that brand new channel that I was just using as an example. And we're super stoked to release this third video because it's a juicy video. And I know all of those people that are loving video number two are going to come back and watch video number three because of what we're releasing. Right. Because it's going to add more value to them. And then YouTube is going to measure, OK, how many of those viewers that have consumed the first two videos, how many of those viewers are going to come back and watch video three on this brand new channel? And then it's going to decide whether, how aggressively it wants to serve. That video number two already has 50,000 impressions, more than 50,000 impressions. I would like to see this third video that I'm going to release to hit at least 100,000 impressions by this point, by this age. Right. Now, I say age because videos age just like human beings do. There is a freshness factor. There's a freshness factor. And this is another reason why you want to be adding content to your channel on a regular basis. However, you do have the unfair advantage picking YouTube over the other platforms because what you just described there was the content hamster wheel that a lot of people refer to these days and they get exhausted. They get burnt out because they have to keep staying on that hamster wheel, keep cracking out Facebook reels and posts and Instagram and TikTok and whatever. And the reason why they get burnt out is because there is no evergreen component on those platforms like there is on YouTube. Talk to any successful business or any successful YouTuber and they'll tell you, oh, yeah, I got a video that posted five years ago. It's still cranking out views. Still get me leads. Still get me customers. Have you heard anyone say that about TikTok or Facebook or LinkedIn or anyone? I haven't heard anyone say that. In fact, some experts will tell you that the lifespan of a tweet or X post or whatever you want to call it is like 17, 18 seconds. The lifespan of a Facebook post, I think is about don't quote me. I saw these numbers a long time ago. The lifespan of a Facebook post is about a minute and a half. The lifespan of a LinkedIn post is about two and a half, three minutes. Do you know what the average the average lifespan of a YouTube video is? 22 days. That's what the data shows us. Orders of magnitude more. So and when you using the Gary Vandertruck model, the Gary V model, you use YouTube as your pillar content, give YouTube your primary effort and resources, time, money and attention. OK, all of that, those finite resources that we were talking about not too long ago. Optimize everything for YouTube. Then hire an offshore VA, someone that who is reasonably priced, because again, we're trying to talk to the solopreneur here, like you were saying, hire someone for four or five, six dollars an hour, which may be considered very, very affordable for you, but is a livable wage for them in that part of the world and say, hey, Mr. or Mrs. VA, I want you to pull 12, 15 pieces of micro snackable content out of this YouTube video so that and then I want you to post it to all my social media platforms. So you're not ignoring those platforms. I'm not suggesting that in the slightest, but you are setting yourself for success and getting the results and the outcomes that you're after without being burnt out to death on the content hamster wheel. If you optimize for a platform that potentially will get better over time. Right. I'm not saying it will because I'm using my numbers, my wording carefully here because it does depend on a lot of factors that you have to pay attention to. And then I'm going to quickly touch on this as well. Everybody has a film studio in their pocket. If you are listening to this interview or watching this interview right now, that means you have access to a device that can access the Internet and you have access to the Internet. You don't have any excuses. I'm sorry. Don't don't tell yourself that you can't do it. There are so many countless examples out there of people creating successful YouTube channels with their smartphone. OK, it happens every single day. So don't don't tell me that you don't have the right gear. Listen, you just you just need to educate yourself. A couple of quick points on this. The number one thing on production, like what we've been talking about this entire time is basically content quality, like what you're actually delivering to the camera. I will quickly touch on production quality right now because I know someone's listening to this. Someone's watching this right now and they're and they're convincing themselves they can't do this because they don't have the budget to invest in the equipment. I don't care. You have a smartphone that has an amazing camera. You want you want to know you want to know what the number one production quality concern is. Audio audio is half a video. You know what people do constantly and I hate this. It's my biggest pet peeve. They go to an event and they whip up their phone to capture the amazing speaker on stage, but they're nowhere close to the speaker and they're and they're not close to any of the speakers, the electric speakers. So you can barely hear what the person is saying. No one's going to stick around and watch that video. They're going to bounce so fast, your head will spin. If you can't understand what the person is saying, if you're not using a good quality mic or you're not close enough to the mic, the viewer will bounce. I guarantee it. So if your budget is ten dollars, if your budget is ten thousand dollars, the first thing you need to invest in is audio. That's the number one thing. And if you don't have a budget, just use the mic on the phone, make sure you're close enough to the phone so it's picking up your voice accurately. OK, that's the number one thing that you want to pay attention to. Number two thing, lighting. You notice I haven't talked about camera yet. Lighting is the number two thing. OK, right now, where I'm situated for you, for the viewers that are watching us right now, I am facing a window and I have a light right over here so that both sides of my face are adequately lit up. Have I done a great job lighting me? Absolutely not. But I'm a digital nomad. I travel a lot. I can't travel with all the big fancy light lighting equipment. If you're not a digital nomad like like me, you would be able to do the proper research, invest in proper three point lighting system with soft boxes and everything. Watch the free YouTube videos, guys. Watch the free YouTube videos. I promise you, you'll learn a ton. You don't need to pay for anything. There's all kinds of YouTube videos out there that will teach you how to do this stuff. If you're not a digital nomad like me and you're location dependent, you can invest in all of the proper lighting equipment so that no matter what time of day it is, you can still hit the record button and you're well lit. OK, number one, audio, number two, lighting, number three. Finally, now it's camera. Honestly, if you're well lit, you could you could make some incredible video content with just a mediocre camera. You really, really can. People will be convinced that you're using a DSLR camera or mirrorless camera and you're like, no, I'm using my phone because you paid attention to lighting. So after the first two are taken care of, now you can think about your lighting. If you again, if your business is generating some revenue now and you want to reinvest into your production quality, great, get a DSLR camera, get a mirrorless camera. I don't care what you're going to get. It doesn't matter. It doesn't matter. OK, if you're an entertainment channel, then yes, you're going to put more emphasis in this, but we're not talking about entertainers and nothing against entertainment. People got to laugh. I get it. Right. I'm I'm obsessed. And so are you about helping the entrepreneur, the business, the professional and helping them get that unfair advantage so that they attract more of the right viewers, so that they can attract more of the right leads, so that they can attract more of the right customers and clients and revenue to their business so that they become more sustainable. Right. That's what we're talking about at the end of the day. So after camera, the last thing, stability. So you want to give some thought to, you know, are you stacking your camera and lighting on a bunch of books or are you going to get some tripods? Tripods are obviously better, but that's the last that's the last thing that I would note there. Production quality is certainly a consideration, but it's secondary. If you're, you know, you know, one of the business experts that people are talking about these days, Alex Omosi, he's blowing up. I've been watching his YouTube channel since he was only at twenty five thousand subs. And last I checked, he was over one point six million. He's completely changing the game. Go to check out his YouTube channel. Now, right now he publishes very edited videos. But if you go check out some of his old videos and there's some gold in there, let me tell you, there is life changing content on that man's YouTube channel. And earlier on, it's just him in his closet talking to the camera. That's it. And those videos are changing lives every single day. Now, as he became more successful, as he started generating more revenue, he hired some content professionals and marketing professionals. He paid my mentor to to learn more about YouTube marketing. And and now he's like the latest, biggest thing that everyone is talking about. If you're in business and you're marketing and you haven't heard of Alex Omosi, trust me, go check out his content right now and you're going to be like, jeez, where has this guy been my whole life? He posts some of the best content that I've ever seen on YouTube today. Sorry, I'll wrap it up there because I covered a lot in that little time frame. Yeah, slight side note just on that is that's one of my favorite basically, it was review of actually Gary Vaynerchuk way back when he was just breaking out and somebody referred to him as a and they showed it. And I think it was like this is back when dig.com actually had users and stuff like that as it was one of these. And then they showed a picture of it and they said, yeah, you know, he started out, he looked like he looked like a hostage video type of guy. But, you know, people would like and I was one of I think back like, I don't know, episode 100 or something like that. You'd listen to it every day, seven days a week. Or actually, it was Monday through Friday. He just cranked stuff out. But, you know, it was like you do it. You got the simple set. The audio was always crystal clear and you could see him. Yeah, it was basically like him. And I think he just had like, you know, an iPhone that he just sat on a desk or whatever. But hey, it like it works. And then eventually you can you grow your way up to something else or maybe that's your you know, your stick or whatever. That's there's some people out there that's they're really good. They walk around with their their iPhone. They can take some videos as they're walking down the street. Everything looks good. But yeah, I have second, third and fourth audio because I don't know how many times I bounced out of podcasts, YouTube, you name it. When the video is the video can be awesome. But if the audio is not there, yeah, it doesn't do me any good whatsoever. Guaranteed, guaranteed. We all do it, too. We all do it. Now, what I did before we run out of time, because we have like has flown by as it does. I don't want to talk about your about your company is what is what you've given us in the last 40 minutes, 45 minutes or so. Is that what you would you would do when somebody comes in and says, hey, I need help or what? And I guess this is sort of a two parter here is like, what is it that you provide? And then also, what is your sort of your ideal customer? What are the kinds of people that you're like, you need to come to me because I can help you out? Yeah, great question. Thank you. And I'm glad you just said that because I unfortunately didn't miss a very, very vitally important component earlier on that you mentioned in this call. So one of the first things that I do run through with someone, whether they well, it's already in my online course, if they take the online course or if they hire me for consulting or the done for you services is we absolutely drill down on the avatar. If your perfect buyer avatar is represented by the circle that I'm making with my hands, then your viewer, excuse me, viewer avatar is this. And I just made my hands bigger for the audio only listeners. You want to zoom out because YouTube is a perfect top of funnel platform. You want to make sure you're casting out that wide net again, using Alex or Mozi as an example, his target market is the online excuse me, the entrepreneur business owner doing approximately three to ten million dollars a year that wants to partner up with him and scale up to 30 million plus a year. That's a very, very small demographic that he's targeting. So if you go to his YouTube channel, you'll see that he's not making videos just for that audience. He's making that videos for a much wider audience, trying to help as many people as possible. And then only the most perfect customer, only the most perfect client will filter down to the bottom of the funnel. And it's because he was able to clone himself and get so many views, so much watch time, so much credibility and whatnot. By the time they get to the bottom of the funnel, they already know, like and trust him. He doesn't have to worry about selling and selling people anymore because his brand is so strong. Right. So anyways, I'm just use I like using examples. I think it frames things easier for people's minds now to come back and actually answer your question. Well, ultimately, at the end of the day, people, some people have more time than money and other people have more money than time. Right. And like I said earlier, I was actually a YouTube consultant slash YouTube coach for a few years and I used to only do that. And I was the expert that a business would bring into their organization and say, hey, we're struggling, we need some help here. And I'll be honest, I had a really negative experience once and it left a bad taste in my mouth. And I've never forgotten it since. And it forced me to change things. So this gentleman hired me to come into his operation. A certain amount of time went by. He wasn't very happy with the lack of results. And he tried to pin it on me. He tried to he tried to say, you know, it was my fault. And I was like, well, your video editor didn't show up to work two time two days last week. I thought he quit. To be honest to you, your graphic designer doesn't take my advice seriously. Here I have an entire email thread to prove that. So it became very awkward because essentially I was like, no, no, no, the problem is definitely not my side. Look at my track record. Look at all my happy clients. Right. You're just not a really good employer. I didn't say that to him, but that's what I was thinking. You're just not a very good employer and you don't have a very good team. So I realized that it has to be a healthy combination between strategy and execution. If you have the best strategy in the world and a shit execution, I'm sorry, you're going to fail. If you have a shit strategy and amazing execution, you're going to fail. OK, that's just the reality of the world. Right. So so I decided to launch YT era. YT is obviously short form for YouTube. And because I truly believe that we live in the YouTube era, I believe that lives are changing every single day. I'm proof because of the YouTube platform. I am one of YouTube's biggest fans out there and I'm a huge shining example of the power of YouTube. I'm only where I am today because of the platform. So we again, coming back to time money, we we offer do it yourself. There's an online program for people who have a smaller budget, but they have more time, maybe because they're launching a startup or they're a solopreneur or what have you. You know, listen, you know, like they come to us and they're like, you know, we want to we see the value. We know the power of having a YouTube channel. We want to clone ourselves. We want to maximize people, time and money. But we can't hire you as a consultant yet. And we we we can't pay you for the done for you services yet. I'm like, no problem. Take our online course. It's like 18 hours. I basically download everything in my brain into the online course. You just have to go through. You have to be committed to go through the program and do the homework and actually apply what you learn. Unfortunately, the data does show us that the majority of people who start an online course don't even finish it. That's the unfortunate reality. A select few people will take the program seriously and will complete it and they'll get results. And I'm and that's why I did it. That's why I did it, because I fully acknowledge that were our other offerings, maybe out of someone's pricing ability. Totally acknowledge that. Right. But I still want to help. I'm passionate about this. I'm only where I'm at in life because of YouTube. I'm going to help as many business. You know, you know, I have a couple of YouTube channels, but it's not my main priority right now because I just made the conscious decision years ago. OK, can I make the world a better place by launching and scaling a YouTube channel? Absolutely. But I can make the world exponentially better if I help dozens, hundreds, thousands of businesses launch and scale their YouTube channels. That's what I'm passionate about. So that's what I'm focused on. I do. I've been building YouTube channels since 2018 in various capacities. I've edited videos, I've made thumbnails and I cut my teeth. And now I prefer to focus on only the elements that I'm uniquely good at. And then I pay other experts. I pay graphic designers and video editors that can run circles around me in those areas because it's true. Nobody can be amazing at everything. So we got the online course. Do it yourself. Now we also have done with you. Which is typically aimed at the people, the businesses, the professionals that already have a YouTube channel, typically almost always. They already have a YouTube channel and they maybe hit a plateau and they just don't understand what is wrong. Why can't we grow? And they just get so frustrated that they get fed up. They're like, we need to talk to someone who knows what the hell they're doing because something's wrong here. We just keep doing the same thing over and over again and expecting a different result, which we're all guilty of at some point in time. Right. So so people can hire me for consults or coaching in that in that avenue, in that respect. And then the absolute high end offer that we offer is the done for you services, which is obvious. It could be any industry, anytime you're offering done for you services, more like the agency model, you're adding a lot more value to the person because my clients, they're outsourcing their people, processes and problems to me. They don't want to have to hire the creative department and jump through all those hoops to have a successful YouTube program. And quite honestly, and, you know, I'm being brutally honest with you here. Most of the people that I work with in that capacity, they don't even know the questions to ask a video editor, to screen them, to know if they're hiring the right video editor. They have they don't know what they're doing and they get overwhelmed. And they're like, Andrew, I'm too busy building my business. We're super successful. You know, I typically work with companies that are doing at least a million dollars year in revenue. They have a sales funnel in place or sales staff in place. And I and, you know, call me crazy, but I only like working with with customers who are they bring in a product or service to the marketplace that's making the world a better place. I'm absolutely obsessed with helping businesses and health, wealth and relationships because I don't care how tall or short you are, how skinny or fat you are, what color skin you are, what religion you are. I don't care. I don't care. Everyone struggles with health, wealth and relationships. And the more YouTube channels that I blow up in health, wealth and relationships, I know every single day me and my team are making the world a better place. So when we onboard another client for done for you services, we go hire the right the right staff. We train the right staff. We mentor the right staff. We pay them. We coach them. We mentor them. And my client, all they have to do is hit the record button. They have to record button on a regular and frequent basis. And they do receive direct coaching from me because nobody is born a natural, amazing content creator. Everyone can always improve their skill in content creation. It is a learned skill. And luckily, who are some of the highest paid experts in the world? Public speakers. How do a lot of these public speakers cut their teeth? Practice in front of a camera. So a lot of these people like Gary, these and whatnot, they spent not 10,000 hours, hundreds of thousands of millions of hours speaking to a camera and developing, honing their craft, developing their confidence, watching the recording back and realizing, oh, I didn't realize I said, oh, I'm every third word. And then they correct for those those mistakes, those those imperfections. They become better at content delivery, which makes them in turn eventually better public speakers. And then some of these public speakers are charging top dollars speaking around the world. That's huge events. And what are you essentially doing when you're speaking to a camera? You should always speak to a camera like you're speaking to one person. One never say you guys never say some of you might be thinking some of you might be wondering, no, you look at the camera and you say, were you able to fall asleep last night or could you not stop crying because you could you don't know how you're going to cover your next mortgage payment? And then the person on the other side feels like, oh, my God, did Andrew know that I'm feeling that way? How did Andrew know? Because you want someone to feel like you're connecting with them on a human level. Make me feel something, make some content that makes me feel something. When you make a human being feel something on the other side of that lens. And I know it's a learned skill. I'm probably going way long now. And you're looking at that dark abyss black hole is really hard to to learn skill. So this is why I coach my my done for your service clients. I'm continually coaching them, helping them, just like what I just did right now. That is a real coaching element that I provide my less my my my paying clients that I just provided you in your audience, because it's that important to make someone feel something on the other side so that they take action. It could be something small like hitting the thumbs up button or hit the subscribe button. Or it could be something large by emailing your team, calling you up and becoming your next customer or client. Now, I want to. Yeah, we're going. But you hit something that that I definitely want to talk to you about is in your three categories of clients. You mentioned the idea of some of these clients that are the this like, you know, the turnkey solution, I just want you to do it where they wouldn't even know the right questions to ask to do the work, the detail work like the, you know, the video editing. And the audio editing and sending stuff up. And this may be a little bit of a maybe putting you on the spot a little bit. But how many of your the people that you're running into, the customers you have that don't do the just do it all for us approach actually probably would have been better off going with the do it all approach, because how many how much how often do you find people that have these misconceptions that it's it's like you just point a camera and shoot and you're off and running versus there's a lot that goes on behind that? Good question. It comes down to scope. It comes down to scope and someone's ability. If if someone like I can look at a YouTube channel and very quickly assess if they know what they're doing or not. And then and if someone's coming to me and whether it's like booking a quick, free 15 minute consult or a paid one hour consult, I will all like 99 times out of 100. I'll be looking at their channel if they have one while we're on the call. And I can provide them accurate advice that will help them move the needle in a very meaningful way. Right now, I need to speak in broad terms because I need to be mindful of who's watching or listening to this interview. It's much like, you know, a legal professional or a financial professional. This is an advice. You know, it's that same disclaimer that you hear everywhere, you know, because because what I'm providing you right now, like I have to be speaking in very broad terms because I don't know who's watching or listening to this. Right. But ultimately, it comes down to the scope of what someone's trying to accomplish and their ability to execute on the mission, on the task, their ability to like, do you have a really good idea of who your viewer avatar is, your buyer avatar is? And if someone gives me a one sentence or two sentence answer, I know exactly the answer to that is no, they don't know. If they're able to tell me who their avatar is in two sentences, I know I have to start at square one with this person because they don't know what they're doing. An accurate description of an avatar, in my view, is like three pages of psychographics, demographics, online behavior, offline behavior, hopes, dreams, fears, pain points. Like it's it's approximately three pages of details around that individual. And then now I'm like, OK, great. Now we know who we're making content for. You know, one of the big like again, I might be going off in a weird direction here for you, but a lot of people make content. They'll hit the record button because it's a video that they wanted to make. And then they go to YouTube and then they upload the video and they're, oh, crap, I need a thumbnail. Oh, what am I going to title this? That is so backwards. I can't even begin to tell you. You are so putting the cart before the horse. And then you and then you get seven views and you say the algorithm hates me. No, you didn't do the proper foundational work. You didn't do the proper foundational work. There's like I'll be honest with you right now. If you took my online course right now, if you looked at the the modules of my online course, if off the top of my head, I believe making videos is module number 11. There's 10 modules before making videos. Because making content is a lot of time, money and effort, which is what all of finite resources this show that you've created for developers, this is requiring your time, money and effort. What I want people to do is to enjoy this experience so that they keep coming back and listening to more episodes, watching more of your episodes. This this should be my only objective when I speak on podcasts. This is the only thing that matters, right? Because my time is valuable. Your time is valuable, Rob. And we committed to doing this to add value to the person who might be struggling on the other end of this. This is who I'm thinking about constantly. And it's who you should be thinking about constantly as well. Right. And as long as we've done our job correctly, then someone's going to leave this interview and go, wow, that is more than what I signed up for. I didn't realize that I was going to get. And then the next time they see you publish an episode, they'll be that much more inclined to consume more of your content because they had such a positive experience last time. And as long as you continually and consistently show up with that mentality. You don't need to worry about competition. There's no competition, not when you obsess over helping the end viewer, the end user, the end prospect. And that's your only focus. Something I'll give you another quick. I know we're over time here, but I got I can keep going. And I'm a geek and I love this stuff. Something that nobody does because it takes too much time, but would produce the most results is this. Let me show you this. Let me tell you this. This is we're getting to some juicy stuff now. I'm giving I'm giving away the farm here. I again, I don't care what industry you're in. There are YouTube channels out there that already are doing what you should be doing. They're already targeting the viewers that you should be targeting. Right. And Rob, you can do this with your show. Go on to YouTube. Find those channels. It doesn't have to be direct. You know what I call it? I call it the comp analysis. Comp is short form for competitor, but it's also short form for comparable. So that's why I call it a comp analysis. They don't have to be direct competition. They have to be a YouTube channel that has the exact same audience that you're trying to attract. OK. And you should be blocking off time on your calendar to do this every single week. If you're and if you're really serious, do it every single day for a half an hour, 45 minutes an hour. Go to those channels, look at what they're uploading recently. Look and then hit the popular tab so that the entire channel is ordered by the most successful videos to the least successful. Look at their most successful videos, analyze their most successful videos, analyze the most recent videos. But don't watch the video. I know I just blew everyone's minds. Don't watch the video. I'm not asking you to copy anybody. Don't worry about them. Don't worry about them. Don't worry about the competitor. Don't worry about the comparable. Worry about the viewers. It's all it's always about the viewer. OK, if you obsess over the viewer, you'll everything else will fall into place. So how do we obsess over the viewer? Read the comments. Read the comments of all those videos. And in some cases, it's going to take you hours. Do it. I don't care how long it's going to take. It's literally the most important thing that you could do until eventually you get your operation to the size where you can maybe outsource that, hire someone to read the comments for you. And then what you're doing here when you're reading the comments is you're looking for patterns. You're looking for certain language, certain wording, certain verbiage that is popping up over and over and over again. If you see the same thing mentioned over and over again, that's a video. Make a video on that topic. And it could be positive, it could be negative. It could be viewers complaining about the content creator, about ABC or XYZ, or it could be the comments are praising the content creator about ABC, XYZ. And now you need to mention, note all of that in a spreadsheet. Come up with some way to stay organized. It's not that difficult. And then carve out the time in your calendar with a big fricking star beside it saying, I need to make a video on this. And depending on where you're at, maybe you're going to script it ahead of time and use a teleprompter and have all the professional lighting, or maybe you're just going to grab your phone and you're going to wing it and you're going to wing videos and you're going to publish your first 10 videos, 20 videos, 30 videos as winging it. But you're an expert in your field. So you should be able to talk about it intelligently without too much prep. And then as things start getting more accelerated, things start getting you start getting more and more success. You're like, wow, this thing is actually working. Maybe I should actually script out the hook because the hook is actually pretty important. If you don't capture someone's attention the first 20, 30 seconds, they're going to bounce. So when you've really come up with all the AI tools out there, chat, GPT and everything else, it's not that hard to really do a little bit of studying, take some online courses, watch some free YouTube videos, learn how to craft a really strong hook, script out the hook. So then you're actually reading out an optimized hook and then wing the rest of the video. And then eventually maybe you will script the entire video. I'm going to, I'm providing all kinds of value here because I mean what I say at the end of the day, when I do these podcasts, it's important to me that even if one viewer on the other end of this gets value out of this, and I did my job, then I didn't waste my time. You didn't waste your time in this episode. It's important to me. Yeah, I don't think anybody's time has been wasted in this. There has been, there's a treasure trove of stuff that you have shared with us. Now, after this, I'm sure, again, because you are obviously very passionate about this. And so that's, you know, that's always a hook in itself as people are like, oh, this person gets it, gets me, gets this thing. I need to talk to them because they are going to enlighten me even further. So what is the best way for people to get a hold of you? The website is ytera.com, y-t-e-r-a.com. We got, yeah, all kinds of resources on there. We got the online course at yt4business.com. And if someone's looking to ping me directly, well, they can contact me through the website, obviously. But out of all the different social media platforms, you probably stand the best chance of reaching me through LinkedIn because people use real pictures and real names, and there's less ridiculousness on that platform. So my number one favorite platform is YouTube, which it is. My number two favorite platform is LinkedIn. Feel free to connect with me on LinkedIn or DM me on LinkedIn. And if I can't answer you right away, please don't be offended. I'm a busy guy, like a lot of entrepreneurs and founders out there. But I promise you, I will get to it. I'll be attending VidSummit next week. And if anyone's at VidSummit, come say hello. I can't wait to get to that event and rub shoulders with some of the biggest YouTubers and brightest YouTube minds in the world. Excellent. I want to thank you so much for your time. I want to thank you for, you know, carving a little bit of time out of your day because, yeah, I know you're a very busy person. And this has been, as we talked about beforehand, you did not fail to entertain us and provide a ton of information. So I want to thank you again so much for your time. And I hope you have a good rest of your day. Thank you. Thanks for having me. Surprisingly enough, that will wrap it up. And I want to thank Andrew for his time. This is a great conversation. This is an area that you probably know. We do have a developer nor YouTube channel along with other places. And it's when we've been feeding content for a couple of years now. There are a lot of presentations. There's a lot of content. There are a lot of special topics and series, whether you're into Java development or Python development or databases or SQL, or we've got I think we've got stuff on patterns. We've got a lot of stuff out there. And it was great to hear from him what some things are that are for myself, for the developer nor crowd. There are some things that we're going to do that we're going to take a look at and make some adjustments. Hopefully, you got some value out of that as well. Never fear. We will come back next episode with another special topic. And we will have more interviews in the future. We're going to continue. This has just been great. I've really enjoyed them. Gotten a lot. If you've gotten half as much as I have, then we are well ahead of where we would have been otherwise. However, it's time for once again for you to go out there and have yourself a great day, a great week, and we will talk to you next time. Thank you for listening to Building Better Developers, the Develop-a-Nor podcast. You can subscribe on Apple Podcasts, Stitcher, Amazon, anywhere that you can find podcasts. We are there. And remember, just a little bit of effort every day ends up adding into great momentum and great success. Please allow me to take 30 seconds of your time to talk about one of the things we're really excited about for 2024. We are going to bring back our masterminds and you can check out technologymastermind2024.com or you can check out our mastermind at develop-a-nor.com. We're going to get our groups together. We've got applications open today. There is an early bird discount. Jump in there, take a look at what we've got and make 2024 your best year yet.