Dynamic Visioning Strategy - The Foundation Most Developers Skip

Welcome to Building Better Developers, the Developer Nord podcast, where we work on getting better step by step, professionally and personally. Let's get started. Well, hello and welcome back. We are continuing our season where we're getting unstuck, we're getting forward momentum, we're diving into a new year. And we are, if you haven't guessed already, we are the Developer Nord podcast, also known as Building Better Developers. I am Rob Rudhead, one of the founders of Developer Nord, also the founder of RB Consulting, where, speaking of unstuck, we help you get unstuck with your technology. If you're about to jump into a big project, we're going to help you like put the brakes on, take a reality check and make sure that before you jump into that big investment, you're making the right decisions. Good thing, bad thing. Good thing is I have just been having a blast with AI for the last little bit. My wife and I as well, because, as we've mentioned, we call him Chip. Chip has given us some really interesting travel advice, and he's been very frustrating at times along the way, is when we're trying to get certain information about different areas and things like that. So AI has been, if nothing else, a very fun and entertaining tool for us to use. Bad thing is I can't even think of a bad thing right now. Things are going pretty darn good. I guess it could be worse. It's like you look at everything. I guess the worst thing I have right now is that I've had a little bit of rain occasionally instead of it's springtime and I am ready for the rain to go away. So the worst thing is spring showers. I'm feeling pretty good. Even better is I get to pass this off for Michael to introduce himself. Hey, everyone. My name is Michael Mollice. I'm one of the co-founders of Developer Nord, Building Better Developers. I'm also the founder of Envision QA, where we help design and test software that fits your workflow so that you can stop fighting your tools and start growing your business. Let's see. Good thing and bad thing. Bad thing is during this podcast, I have contractors coming to fix the plumbing in my house, so I will hopefully not have a lot of noise going on behind me. Good thing, the plumbing is finally getting fixed and it's a gorgeous day outside here. And today we have a guest as well. So I'm going to, as always, let Dr. Joseph, I'm going to let you introduce yourself. So if you can go ahead and introduce yourself and let us introduce yourself to the crowd. Absolutely. Absolutely. It's great to be here with you guys, Rob and Michael. I'm Joseph Drolsheikin and I've really become known as the rapid revenue architect to help businesses to get beyond the ceiling that we all hit at certain points in business growth and get back into that growth mode. But not do it with struggle and effort and all of that, but do it where there's the excitement of seeing the business growing, of being involved in that. And I love what I get to do. I'm sure we'll get into it in the conversation, so I won't go about how I've come from life to be where I'm at and stuff. Just great to be with you guys and I'm looking forward to a really good conversation. I am doing the same and glad that you're bringing a little bit of energy as well. That's always like a great start. Let's start right into the energy thing because a lot of our audience is, they're entrepreneurs of varying sorts. I think we all know that the startup time, the early hustle, it's really easy to just like, you're pumped because you're building something. You're getting that positive energy. You're getting that feedback. And then somewhere along the way, as always, you're going to hit either a plateau or you're going to hit some bumps. And I guess let's start with how do you, because you're coaching people at that plateau, are there maybe some things that we can do when we're in this free energy mode where we're really in like that early growth mode that we can do to even set ourselves up for success as we get further along to maybe areas through those plateaus? Yeah, Robin, even before that, we come up with an idea of a business that we want to have, right? There's all the excitement. There's all the possibilities, potential and all that that we see in that. And then we start moving forward. We start taking action, setting up the corporation, all the things we do to get in moving and off the ground. And before we step into moving, we should capture that reason why we're doing it, the size we see it growing to, all of that stuff. So often we get it in our head and we just start moving forward into it. And then what happens is we hit a situation and then we hit another situation, a speed bump or a wall or things like that. And all of a sudden it starts taking away from that and we start forgetting the reason that geared us up, that pumped us up to step into it. So having that written down, and you know, and the method I developed, we'll talk about, it's called the dynamic visioning, where you get the clarity of what that looks like at the fullness. So now when you start hitting those little bumps, all of a sudden you have something to go back to to reignite that, you know, that passion of why you're doing what you're doing. That would be the very first thing I talk to people about. That is awesome. That is exactly what we talk about all the time about your why, about why you're in it. This is the Simon Sinek approach, I guess, is we've really adopted that. It's simple, but it is very helpful. keeping that, you know, that true north for yourself or some, you know, some cornerstone to work from. Now you mentioned something interesting is that you call it your dynamic approach. So now I have to sort of begs the question, is it when somebody gets a situation where they are at a plateau or where they're blocked, is it maybe that they can read, for lack of better term, maybe it's too much, but re-envision their why, is it maybe they can adjust that and that's going to allow them to reset and reach those higher peaks? And that's exactly what it does. A dynamic vision, you know, it's a powerful view of what that business looks like, you know, but it's also, you know, feeling tone, you add a lot of other things to it. And so what I do, you think about a majority of my clients when I meet them, they're not happy-go-lucky people. They're struggling. You know, they've given their best, they've overextended hours, they've taken time away from their family, they're doing this stuff, you know, they're over investing or trying to come up with more money to invest to try to turn it back around. They're following the ABC plan to get to D, which doesn't, we know less than 1% of those people ever achieve that. And so they're not happy-go-lucky people. So what I do is we come out of the gate developing that dynamic vision. And so some people I talk to, they'll start out, you know, it was like when they started, they saw themselves at 50 million, their corporation at $50 million, you know, and so now when and they got that, where they feel like they've been beat up and they have been really through the process is, you know, they might go for 5 million or 6 million, you know, so the dynamic vision is building something that's big, that we have no idea how the heck we're going to achieve that. And so we start out in developing that vision. And what that does is it starts sparking a little bit of that ignition again. And then we start going into that vision and we start opening up that vision. We start developing systems of accelerating habits that are unique to that individual and a whole process of things we follow through. And they're all geared to start bringing success as quickly as possible. So instead of going through the struggle and everything else, one of the things I have to do with a lot of business owners that have hit that ceiling or that plateau is I have to get them to slow down their pace a little bit. And that's really hard to do when you get in that 150 mile an hour mode to pull back from there. Even the whole process and program are set up to even at that pace, as we start developing that vision, that causes us to throttle back a little bit in order to develop that. So now all of a sudden, you're not only developing this vision of the possibility of your company and then expanding upon that, but you're slowing down your pace to allow for things to come into alignment for allow for things to work out as you're going through and building this vision up. And then we just start maneuvering that pathway to bridge that gap from where somebody's at to where they want to be. And it becomes a thing of enjoyment and excitement again, just like people have when they come to that decision point of starting that business in the first place. So does this really come down to a little bit of a, really for lack of a better term, a patience game is that we end up getting so excited and determined and we want to make the 50 million dollar company that we're essentially getting ahead of ourselves and studying, instead of letting things progress as they should, we're just we're we're almost pushing too hard instead of saying, okay, things need a little bit of time to bake in. Is that sort of the approach you take? Yeah, earlier on in life, if I, you know, I started out on the ground floor at sales, you know, and then developing territories and then into vice president positions. And then later on, this is all through corporate 28 years, helping organizations and bankruptcy get back to profitability. And one of the things I would do is when I would try and do something, I'm building a territory and traveling 3000 to 5000 miles a week and it's not working, I right away put more into it, you know, and so I start going harder and I start going more often and I start, you know, putting more time into it. To every business owner who's hit a ceiling knows what it's like to have that thoughts about business and you had 24 7, you know, and not be able to feel like you can't get away from that and trying harder. And that's the first thing we do is we try harder to make it happen. You know, we start wanting to change our strategies continuously. You know, I have times when I've lost two of my team members within a few weeks of each other just because I burned them out because I was going kind of like when I was starting to do this and trying to figure it out and it wasn't working. I go back into that side of, you know, working harder. I burned them out is what I did, let alone the burnout I experienced with it and had to take a pause back and come about it a new way. And that's exactly what this is. When we any business owner, when things aren't working, what's the first thing they do? They try harder, put in more, put in more hours. And we know that that produces less and less results. The more hours we put into it, the less and less results we get. But everything inside of that person who's hit that ceiling is you got to keep going. You got to go harder. You got to do more to try to get out of it. That's how we see a lot of businesses close. So I can relate to that because I do that quite often. What are some of the like how as you approach this with people, how do you help them identify that, hey, you're burning both ends of the candle? How do you kind of make them wake up to the fact that this is not the right path? Yes, you're trying very hard to solve the problem, but you're doing it in the wrong way. Yeah, a lot of the SMT method, which stands for subconscious mindset training, that's the method I developed and what I use with my clients and see them grow from like seven point five to twenty two million dollar revenue in within 12 months. And now maintain that for years. And there's more those stories and stuff. But really what I do as we're developing that vision, we're opening up that possibility and potential as we're doing. So we're tapping up against that programming in the subconscious that's keeping us limited. And just to explain that really quick, our conscious mind, what we focus on our vision, all that comes into consciousness. The subconscious, there's this what I call motherboard that hosts all of our patterns, our paradigms, our programming, our experiences, even experiences we didn't have, but somebody shared with us. That's the voice we hear in our head. You know, but more importantly, the subconscious is what triggers the brainwaves to the actions we take or don't take. So if in my programming is is, you know, limited. When I was 22 years old, I had potential taking over a million dollar, over a million dollar company and wasn't even going to take money out of my pocket the way we were doing it within three days. I told that person I couldn't I couldn't accept that. And so it took me weeks to figure out the reason I that was my conclusion is because in my programming was I didn't work hard enough to deserve that opportunity. And that was a starting point at 22 for all the works I've done up until then. So what we have to do is we have to bump up against that programming so that then we can in the SMT, we have the tools to quickly shift that and which then we instantly open up greater possibility, potential, you know, for for whatever it is, the business that we're going after in the business to the vision that we have set for it. So what are some of the first steps that you would tell an entrepreneur or help someone to get them reprogrammed, to help them get back on track and quit working 100 hour work weeks and refocus and get back on track? As I get them focused on and developing the vision, you have to. You know, the heaviest part of the whole thing, as far as our wise, is developing that vision, because that becomes our reality. So so in developing that, you have to slow other things down to have the time to put into that. So that's kind of baked into that process and doing so. As we're going through and developing that vision, you know, that person that hit over 22 million dollars in 12 months, their goal was to get from seven point five to ten million dollars. And that's all they wanted to do. So to achieve that. And what happens is as it starts bumping up, I help them develop that vision big enough to where it starts bumping into that. There's no way in heck I can do this. You know, you know, like all that thinking, which is all that programming within that motherboard of the subconscious. So as we identify that, then we can take and we have the tools to actually shift that and open up avenues for greater potential. And that's really the whole process. And as we're going through that, we start experiencing results, positive results quicker. So we take the wins, right, and we take it and we use that as more motivation to build and grow. And now, all of a sudden, as we're seeing these things unfolding so rapidly in our life, then then, of course, we're more into it. So then as we're going forward, within a few couple of weeks, even people are more willing to throttle back a little bit. They can start going, wow, what if I could really have this business and the freedom to enjoy it at the same time? So it's built into the whole mechanics of the entire process. Yes, I love that. That's the interesting part. And that's also the conundrum, right? Because when we start our business, we think that we have to be plugged into our business in order for our business to be successful. But when things go wrong, we get into that feedback loop was, OK, I got to do more. I got to do more. I got to do more. And we ultimately burn ourselves out. And it's very hard to even recognize that you've reached that point of burnout because you think you're being productive, but you're not. You're just moving. Basically, you're just spinning your wheels. You're not moving things forward. With that in mind, so. For those starting out, like starting like they may have this grand vision, like you said, you know, like they want a 50 million dollar company. Is it better to try like set the long term goal, but then set smaller stepping goals to get to that point? Like instead of the 50 million go, OK, let's try to get like five thousand dollars a month in revenue this month and ten thousand the next month. Like stagger the income versus trying to like eat the whole pie in one shot. Every corporation, every company I work with ends up happening that way. For the vision, I look at the fullness of it all. Right. What's expansive enough to where it kind of scares me? You know, the goal, you know, the goal would have been 22 million dollars in revenue. I don't think that would happen because it's so unbelievable to the person that it's even possible to go from seven point five to twenty two. You know, an increase like that. So, yeah, along the way, every single person I work with, we have the vision of the fullness and we look out a few years to see for that vision. So because we know it's going to take some time. But as we start, as we so we have the vision. And then as we start seeing things opening up, we start seeing opportunity showing up. We start seeing growth start happening. If you take somebody with us that's at a ceiling and no matter what they do, it does not seem to be changing that at all. And now you open up an avenue and they start seeing some change. That's what you call the goal. You know, that all of a sudden it starts opening up. And then as it opens up, as we get into more of that, then it starts opening up even more. And as we continue to go. And that's how we do that hockey stick ramping of a, you know, of a business. Revenues is by by getting those successes aligned up. But really, ultimately, you guys, what we're doing is the person I'm working with. Cannot go out and get to that vision that they have for their business. They have to come from that place internally before it will ever show up on their externals. So everything I'm doing is helping that person get into that twenty two million dollar, that fifty million dollar to become that person with whatever size revenue company that they desire to build. So with that in mind, is this something that anyone through your program, anyone can achieve this or is it. Really, I mean, entrepreneurs are a certain mindset. You know, not everyone is destined to run a business, but even those with the entrepreneurial mindset, is this something that anyone can do or is this a challenge that some people are just going to have and not make it? Great, great question, Michael. No, it's not for everyone. And it took me a while and working with people to realize what that what that line was. And the line is, do they believe that does a person believe it's possible? If they don't believe it's possible, I talk a lot with my clients about, you know, a beginning of a business, a beginning of a business, a beginning of a business. I talk to my clients about, you know, a beginner mindset and things like that. And, you know, we all know a lot of things, actually, maybe not as much as when we were teenagers, but we still know a lot of things from life experiences, things like that. Right. So it's it's and you have those people that are I know, I know, I know, I know, I know, I know. And you can't do anything for those people. So what I tell people is if understanding, you know a lot, but looking at whatever the information is and what and instead of I know, looking at what can I take from this and add to what I already know, those people, I've been able to help hundreds of those people over the past decade. The people that are the I know people that there's nothing I can do and they won't experience anything different because they know everything and they're not open to learning anything new. So a business owner. And it took me a while because I want to help everybody. I love that I get to help people live better lives in the way that I do. But when I come up against somebody in there, I know, I know, I know. Or like when I if I if I tell somebody, you know, that, you know, I have one of my clients and went from seven point five to twenty two over twenty two million dollars in twelve months, they go, that's BS. It will always be BS to that person. So that means they will never achieve something like that. Now, I've taken people that, like I said, the one that did that, you know, they want to get to ten, ten million dollars from seven point five. That's all they wanted to do. You know, and because they had the belief in that and you were talking about goals, because they had the belief in that, we could build the vision and grow it from there. Then when we passed over ten, we passed over twelve million dollars, you know, so quickly, all of a sudden, wow, maybe it is better, maybe it is bigger, you know. And and so actually what we did, because even at fifteen million dollars, the person could not see that any possibility whatsoever of that. And so what we did is we backed it to twelve five. So we went from seven point five, they went to go to ten, you know, able to get to the twelve five and then it built from there. And then as it started growing and as it started expanding so quickly as it did, then we went to the like sixteen, eighteen and ended up just going. I think the last update we had done was like eighteen million dollars. And once we hit that, it just kept flowing. And now they believe there is no limit at all. Now, you talk about the people who say, you know, like, I know, I know, and it's an interesting mindset because a lot of entrepreneurs, they on paper, they know these things, they can do these things. And how much of it is unlocking that? It's not that they know it, but it's a little bit of it. They believe it. But also, as it's just like, just because you know that that's potentially possible doesn't mean that you have the right perspective to get there. So how much of it is just changing their perspective and how much of it is getting them to believe and not just know in the things that are there? I guess they're building blocks for their success. Yeah, the building blocks are built into it. It's more so and it really is about perceptions that programming I talked about in the subconscious. You know, there's been studies done, they say, I say 85 percent, but there's been studies done that say up to 90, 95 percent of the results we experience in our life are determined by the programming in our subconscious. So if you look at that, that subconscious ultimately is determining our perceptions of the world, our perception of ourself within the world. So if that's not in alignment with somebody going to a 50 million dollar business, it's never going to happen. So we have to do so everything that I do, everything we do is to a lot of shifting the programming to align the vision with the programming, which shifts our perceptions of how we see ourselves in this world, what's possible for us and all that. And then as we do that, we're becoming more of that person and all of a sudden we'll notice it's impossible not to notice results happening in the in the in our life experiences. Now, does this also change the way that they approach the problems that they take as well, because now they've got a bigger vision. So now they're thinking they're lack of a better term. They're not thinking small anymore. They're thinking bigger. And this also is that sort of one of the things that unlocks some of these avenues to success for them? Yeah. I mean, a lot of the business owners I talked to, most of them were thinking about how to make a business bigger. Yeah, I mean, a lot of the business owners I talked to, most of them really that have hit the ceiling, they want to right away change their strategy and they want to know what their strategy is. You know, and that's the doorway opening for so many people that go into a one size fit, our coaching program will talk about a little bit, but what I do is unique to the individual I'm working with. So as we start aligning with that, as we start wanting to switch our strategy, it's hard to explain to a new client, but I do is we're going to shift around you. And as we shift that, as we remove those limitations in the subconscious and with the reprogramming, you're going to come up with a complete different strategy. And it's not going to be a strategy I give you. It's not going to be a strategy that, you know, somebody else has or has done. It's going to be your unique strategy for you and your business, which opens up the greatest potential we'll ever experience. We all want a done for you type of a thing, but it doesn't produce the same results as when we go through that process of identifying for us. So, yeah, so I'll get them to hold off the strategy and I'll explain it to them. And then we'll, we'll start the reprogramming as we do that. The strategy changes. And then now the strategy is more in alignment with that person who's at a $50 million company. You mentioned several times directly and indirectly the idea of sort of like a balance that they're not just working harder and building a business, but they're actually living more life that they actually are, are essentially reducing hours that they're working and getting that balance and getting something that's sustainable, you know, which is I think very key to any of this. How often do people come to you needing both of that versus they're really, they're sort of stuck on the business side and they end up getting the, the benefit or the bonus of cleaning up their personal life as well? Most people, it's a sidebar. Honestly, most people I meet with are, it's a sidebar that there's no balance to their life. They might be living in anxiety and things like that and they can't stop. They go, they wake up in the middle of the night, fearful of their business. And, you know, because it's a driving thought 24 seven and things like that. But most of them wouldn't say, yeah, I want to have more time with my family and stuff like that. It's that, it's, it's that almost like a desperation that I'm killing myself in this business isn't growing type of a thing. And so what happens as the process unfolds, like the client at $22 million, that year of growth was the first year in her adult life that she took five weeks of vacation during that growth. You know, so as, but as that starts opening up, as we start seeing, seeing growth going from this and start growing, and then all of a sudden we're going, man, I got to spend the weekend with my family and enjoy it. Then that starts kicking in the benefits from that side of it. And that is where we're going to pause. Don't worry, come back. The energy does not cut back at all. Doctor just keeps on rolling. Lots of great information, lots of great discussions. So we will be back next episode and continue this conversation. And we are actually getting close to the end of the season, but we do have a couple of things left before we get to that point. That being said, as always go out there and have yourself a great day, a great week, and we will talk to you next time. This was sponsored by RB Consulting, your partner in building smarter, scalable tech from startups to established teams. RB Consulting helps you turn tech chaos into clarity with proven roadmaps and hands-on expertise. Visit rb-sns.com to start your next step forward. Also sponsored by Envision QA. They help businesses take control of their software by focusing on what matters most, quality, reliability, and support you can count on. Find out more at EnvisionQA.com. Thanks for tuning in to the Developmental podcast, where we're all about building better developers and better careers. I'd love to hear your thoughts, your feedback. So drop a note to info at developthe newer.com. Be sure to subscribe on Apple podcasts, YouTube, or wherever you listen. And remember a little bit of effort every day adds up to a great success. Keep learning, keep growing, and we'll see you in the next episode.