📺 Develpreneur YouTube Episode

Video + transcript

Balancing Building and Customer Feedback Without Getting Stuck

2026-02-12 •Youtube

Detailed Notes

Balancing building and feedback is one of the hardest shifts developers face as they move into product ownership or entrepreneurship. The habits that make you a strong engineer don’t automatically translate to building a business or product people actually want.

In this episode, we break down a practical system for keeping momentum without losing direction. You’ll learn how to define a clear v1, structure your week, and use customer conversations to sharpen both your product and your message. We also explore why timeboxing, personal sprints, and simple reflection habits help prevent wasted effort.

If you’ve ever felt stuck between coding all day or drowning in feedback, this conversation offers concrete ways to rebalance your approach and move forward with confidence.

Key Takeaways: • Why clear v1 scope matters more than feature lists • How time boxing prevents execution and discovery extremes • Using problem-first conversations to filter feedback • Turning customer language into product messaging • Simple habits that expose patterns early

About Tyler Dane

Tyler Dane has dedicated his career to helping people better manage—and truly appreciate—their time.

After working as a full-time Software Engineer, Tyler recently stepped away from traditional employment to focus entirely on building Compass Calendar, a productivity app designed to help everyday users visualize and plan their day more intentionally. The tool is built from firsthand experience, not theory—shaped by years of experimenting with productivity systems, tools, and workflows.

In a bold reset, Tyler sold most of his belongings and relocated to San Francisco to focus on growing the product, collaborating with partners, and pushing Compass forward.

Outside of coding, Tyler creates YouTube videos and writes about time management and productivity. After consuming countless productivity books, tools, and frameworks, he realized a common trap: doing more without actually accomplishing what matters. That insight led him to break productivity down into its most practical, nuanced components—cutting through hustle culture noise to focus on systems that actually work.

Tyler is unapologetically honest and independent. With no investors, no sponsors, and nothing to sell beyond the value of his work, his focus is simple: help people get more done—and appreciate the limited time they have to do it.

Follow Tyler on • https://www.linkedin.com/in/tyler-dane/ • https://www.youtube.com/@tylerdane-com • https://x.com/_TylerDane_ • https://www.compasscalendar.com

Follow-us on • [email protected] • https://develpreneur.com/ • https://www.youtube.com/@develpreneur • https://facebook.com/Develpreneur • https://x.com/develpreneur • https://www.linkedin.com/company/develpreneur/

Transcript Text
Well, hello and welcome back. We are
continuing our season. We were looking
at ways to get unstuck and to move
forward and to get that forward momentum
and all the important things that are
required to get across the finish line.
But more importantly, because this is
who we are, we are developer. We are the
building better developers podcast. I am
Rob Broadhead, one of the founders of
developer, also the founder of RB
Consulting, where we help you leverage
technology to do business better. Good
thing and bad thing. I'm going to start
with the bad thing. I got out of 2025
and was so busy that I was not able to
do all that I wanted to do for 2025. I
was there's all of my normal year-end
planning and all the stuff I like to do.
Did not get it all done. I've got it
just spilled right into 2026. The good
news is for all of you, one of the
things I did get done is revamp the
entire developor website. So if you go
out there, it's going to look different.
That's on purpose. That's not because we
got hacked or anything like that and
have done a lot to change particularly
the navigation and add some pieces there
to just make it a little easier
depending on what you want to do on the
developer nurse site to go do it. We
also have all of our links and have
tested everything out. So you can join
the newsletter, you can go out and you
can check us out on uh YouTube. You can
subscribe wherever you want to subscribe
as a podcast. We yanked some of the
stuff like Google Play that doesn't
exist anymore. We pulled that stuff off.
We have, you know, clean new about us
pages if you want to see what myself and
my co-host co-host or co-host that is
about to introduce himself. Uh what
we're doing uh some of the apps that
we've gotten out there over time that
you guys can play around with and uh all
the good ways to give us feedback.
That was a lot. But now I'm going to
pass it on to Michael. Go ahead and
introduce yourself.
>> Hey everyone, my name is Michael Malash.
one of the co-founders of developer
building better developers. I'm also the
founder of Invision Q8 where we build
and test custom software divi designed
around your business. That way you can
focus on running your business and
scaling it. Uh good thing, bad thing.
I'll start with the bad thing as well. I
will say 2025 uh really was a struggle
of a year. Just too many things going on
at once. too many long weeks, too many
long hours, and ran into that uh old
trap that we run into as developers
where you run into burnout. And I I ran
into a high anxiety level of burnout
where I was always on, never off. And uh
so going into 2026, I have been able to
identify that. And thankfully, a lot of
the things that were causing that have
kind of gone away and I've been able to
reset and things are finally getting
back to where I feel normal again.
One of the things that causes him
anxiety that is not going away is me.
I'm still going to be here.
Unfortunately for him, so he still has
struggles. So, you will still hear bad
things from Michael every week. But
right now, we have a very good thing as
we're going to return to our
conversation with Tyler Dayne. This was
a really good one. He uh if you're
watching out on YouTube, you will have
noted that he actually even said
beforehand, "Hey, I read the book or I'm
starting to read the book and I I love
what you guys are doing. I think this is
a really good fit." And it turns out he
really is uh one of these people. He's
one of you. He is one of the people that
we do this for. He's like a perfect fit,
the perfect avatar for why we do
development or why building better
developers even started. And so this has
been a it's a great conversation and
there's more. So, pencils up, start
taking notes because we are about ready
to to drop a few bombs of knowledge. Uh,
he's got a couple great u suggestions
that he has. So, make sure you don't
miss those. Worst case, if you do,
rewind and and listen to it the second
time and make sure you get it so you
don't miss it. That being said, let's
dive right back in where we left off
with Tyler Dayne.
>> Okay. I have I have one more existential
question I want to ask you guys and then
I'll um then I'll sit back. So, let me
give me some time to set this up. But
from my context, I spend a lot of time
like exercising. That's that's what I'm
into these days. And it's very
straightforward what you have to do. You
have to eat less. Uh then you burn. You
have to train hard. Your muscles grow if
they have enough protein and you sleep
well. Um if you get like sunlight,
that's good for you. Social life, like
it's it's very clear what you have to do
and you just do it long enough and then
you get better. And so that's very
appealing to a certain type of person
like me who just like wants to grind and
put his head down and just okay I'll
follow the plan I get better awesome.
When I apply that going out of an
full-time engineering role into the
entrepreneurship role there's a trap
because like you guys were saying you
are given that kind of plan when you're
an engineer. You're like here are the
requirements here's your constraints you
have 40 hours a week 50 60 whatever. um
here are the people you have on your
team. Uh make it happen and then you can
just focus on the intellectual work, the
the coding, the making happen and just
putting your head down. And what I'm
hearing is you guys saying uh you have
to make space for other inputs,
customers being in the wrong market. Um,
and so yeah, like you said, I'm on my
third iteration of trying to figure out
a way to make this work where I can't
just say I'm gonna code for 10 hours a
day cuz then I'll code a bunch of
features no one wants. U, but it's also
tricky to say, I'm just going to talk to
20 people a day cuz then I'm drowning in
feedback. I don't actually make
anything. And I would just put this to
you guys like if you were in my shoes,
how would you think about balancing
those those two mindsets?
I think that's an that's an excellent
question and that is often the the
challenge and it's it's one we've talked
about. It's one we struggle with. I I
have a uh a self-built app similar to
what you I get maybe similar to what
you're building. Um that was
specifically came out of me wanting to
make sure that I'm I've got checks and
balances on balancing my time properly
and focusing on what we we often refer
to as working in your business versus on
your business. the things that are, you
know, coding versus uh sales and
marketing. And I think it it does vary a
little bit from from person to person
and and product to product, how much
input you can you can take before you
get, you know, overwhelmed basically and
also how far you can code where before
you've sort of run off the pier and now
you're not you've sort of run out of
you're doing you're making it up as you
go a little bit as opposed to getting
some good feedback. So I think it's very
much a it is very much a a planning
problem is is sitting down and thinking
about okay well what do I what do I have
in front of me? What is it I want to get
to version you know it's it's almost
like any business like what is what is
my why? What is version 1.0 that I want
to get out the door? What does 1.0 look
like right now? Well here's you know 10
10 features that 1.0 is going to have.
What's it going to take to get here?
Okay, then I can use that and I can at
least build out a schedule from a coding
point of view and say this is how I get
there. Now, what you need to do is is
say, okay, if that's what I'm going to
do, you need to make sure that you've
got buffer in there. So, let's say you
you originally planned it because I'm a
developer, so I'm going to work 80 hours
a week. Okay, great. You've just signed
yourself up for 80 hours a week. Well,
the first thing you do is you're a
developer, so double all your estimates
because we always underestimate things.
So now and then we always I think we
often often also overestimate what we
can get done in a week. So cut it back
down to you know a 40hour work week or
better yet like a 30-hour work week and
then set aside uh hour like there's a
couple ways to do it. I found it works
sometimes really well to say like I'm
going to start each day doing networking
and and marketing. I'm working on my
business. Uh, or I'm going to end the
day with that or I'm going to do it in
the middle of the day. That'll be like
my lunch break every day. I'm working on
that. So that you and you want to get
it. And I'm like you. I like having that
that regular schedule. Something that I
can just sort of fall back on so that if
I wake up in the morning and I really
don't know what I've got to do, I have
like this structure to fall into and
say, "Okay, it's 9:00. I'm going to go
do this."
That or set aside a day. I've often seen
people that are like, "Okay, Monday
through Thursday I'm coding and then
Friday and which is not a bad idea if
you're if you think of like a an agile
or a sprint approach is that you you
know like maybe every other Friday or
every Friday you code through a
Thursday. You go sit down and do a lot
of networking. You talk to a lot of
people. you you you know light up a
bunch of calls and then that you come in
Monday and you go, "Okay, now I'm going
to take the feedback that I got Friday
and I'm going to be integrating that
into my work this week and then when I
get to Friday I'll have something new."
You know, something like that. I think
sprints work really well for that from a
product development point of view. I've
used personal sprints where I say I set
stuff up in two or three week uh cycles
basically and say, "All right, I'm going
to be coding here. I'm going to be doing
some testing here. I'm going to be doing
some networking here. I'm going to, you
know, test deployments and and put
something out. I'm going to write some
marketing material. I'm going to go
chase down the the administrative stuff,
you know, during each of those times.
And that allows you to uh from a
technology point of view, a lot of
people hear, you know, hear about
technical debt. It allows you to avoid
essentially technical debt and even
business debt, which is, trust me, that
is that's one of the killers. It's easy
to sit down and write for go code for 10
hours. It's not as easy when you're
like, "Okay, now I got to go beat the
bushes and find some people to talk to
about my product for eight or 10 hours."
Michael, your thoughts?
>> Yeah. So, I'll go back a little bit more
because you've touched on a lot of the
technical side, the developer side,
things like that. So, going back given
depending upon where you're at with your
business, how many talk a little bit
more working on your business uh than in
your business. Um, given that you're
building this product, you have this
idea, you're trying to build something
custom and you're trying to find the
right customer and identify who your
customer is and what features they need
solved. This is where maybe at your
current stage, and a lot of people kind
of skip this step, is maybe do a little
additional market research. uh while
you're working on your product, maybe
put out some questionnaires,
join some like online uh groups or go to
some networking conferences. Talk about
the problem. Don't talk about the
product. Talk about the problem. Is this
a problem that these people are having
what basically okay you're struggling
with this problem? What would make your
life better? ask them how they would
solve their own problem and see if your
product kind of falls within that niche
and then you could start asking
questions. Well, okay, if you had this,
how would you use this or you know, how
would this solve your problem? So, doing
a little more
uh I guess customer research or product
research even while you're developing
the product is still a good idea. And
the kind of the flip side of that is I
know um you know we've thrown out like
you know work 80 hours a week. Okay,
I'll code for 80 hours a week. That's
not sustainable. One thing I can attest
to this and Rob knows this is we go
through cycles. We go have seasons where
yes we are hyperfocused as developers.
We can sit down and code for hours. The
problem is if we do that we tend to lose
focus of the business. We're more down
you're so far down in the weeds you lose
the big picture. Try to schedule at
least 15 minutes a day, maybe at the
beginning of the day and at the end of
the day where you refocus on your
business. What is it that I'm doing? Who
is my customer? What am I trying to
solve? Then go into the business and
work on it. That way you're coming in
with the mindset of here's the big
picture. Yes, I'm still down in the
weeds, but I don't lose that big
picture. And then you don't lose focus
on your customer. That helps with kind
of the scope creep and kind of throwing
in features that may not be what your
customer wants and you're wasting time.
That also leads into kind of like your
return on investment, your time. So
you've left the you know the corporate
America. You're you are have to work for
a paycheck. You have to sell your
application because you're not getting
paid. So your time is your commodity.
So, you want to make sure that you're
focused on what is going to move your
product forward. Now, yes, you could
spend 80 hours a week, but is that the
best use of your time or is it getting
out and talking to your customers, doing
that research, figuring out what you
need, get that small MVP out the door,
and then uh I don't know what your
pricing model is, but maybe offer the
application for free. Give a free base
product. Let them play around with it.
Get the feedback. find the right
customers and then double down on the
customers that it fits and then focus on
them and see if you can build your
product, you know, within that silo or
within that funnel.
>> I will follow up on that is it's one
more thing is while you're having those
conversations, it's really nice to have
those while you're building out your
application because those conversations
end up becoming what your your marketing
message is. as you start out with things
like, "Hey, what kind of problems? What
are some of the pains that you're having
that this will solve? What are the
things that you where do you see this
being useful? Where do you see it not
being useful?" Well, as you're
tightening that up and addressing their
concerns, you can start flipping that a
little bit and say, "Hey, are you
suffering from this problem? Hey, is
this something that is a a pain that you
see see on a, you know, on a regular
basis?" And that becomes then as you do
it, not only is your um your product is
sort of like evolving into solving those
specific problems and answering those
questions, but now your marketing also
is going to be like that because now
you're getting used to talking about
what are the in the language that people
understand what are the problems they're
suffering through and here's the
solution and refining what that solution
sounds like. So people will hear this
thing hurts. You know that oh I have
this hurt. this guy understands it
because he just asked me about it and
then he brought me a gave me a solution
that I'm like, "Yeah, that definitely
will solve my hurt." And so you, you
know, you really are going to be able to
progress your your marketing and
branding along with your product as you
do it.
>> Man, where were you guys on my first
iteration? I needed to come on the show
years ago. That was awesome. Um, what
I'm hearing is a couple themes are
sticking out. Um, one is creating that
cycle. So you talked about like your
build work and then you go out and then
you listen and then you update the build
or you talked about in terms of the
calendar like structuring your time with
recurring time blocks with different
things you're doing. Um and that's
something that uh I've also come to that
same conclusion. One of my big mistakes
was um trying to port over the same
mindset that people took in say like a
sports domain into the business domain.
So, I love listening into like medalists
and champions and there's this video of
Michael Phelps that's forever stuck in
my brain and the reporter was like,
"How'd you do it?" Um, and he's just
like, "Well, I just swam every day for 6
years straight and didn't take a day
off." And that blew my mind. And then
I'd hear interviews from Kobe talking
about doing four workouts a day. And I I
looked up to those guys and I felt like
that was so appealing. I didn't realize
is those guys, especially Phelps, he
he's in total control of his sport. He's
moving his body. Like that's the
product. He's totally in control. Kobe
has four other teammates at a time he
has to kind of coordinate with, but
that's just four other teammates. And us
uh like we're out with the marketplace
in the world and we need to listen to
these people. And so it's I had to learn
that it's not like all about me and it's
not all about just getting the weight
room and doing the reps or eating the
food. It's about creating space to find
out if I'm even making something
helpful. If people want it, what's the
language I can use to get through to
them? Is there a better use of my time
that will be more help? It's basically
like getting out of this idea of being
like self-centered and that's hard for
someone who's who wants to be an
entrepreneur cuz it is an egoic
endeavor. Uh so to balance that that
feeling of wanting to be a creator and
being in control and um seeing it your
way while also like serving someone and
just shutting up and listening and
balancing that and finding the
structures to do that was like it took
me so long to figure that out. Um, so
hearing you guys reaffirm that is gives
me a lot of confidence that that was
really cool.
>> Yeah, I think the the exercise analogy
is actually not a bad one is because
there's um, you know, if you've got
especially very high-end athletes, there
there will be very specific routines uh,
workout routines that they will do based
on their sport and and how they're doing
it, even maybe their position. So like a
a quarterback in football is going to be
have a very different routine than a
linebacker and things like that. And I
think that's something to think about
and and something to ask yourself as a
business owner and this goes a little
bit to what Michael said about making
sure that you're making the best use of
your time is it's like is this exercise
I'm doing something that actually helps
my business or is it something that I'm
just doing it and I'm you know I'm just
building muscles but is it are they
muscles that matter? And I think that
goes to the, you know, trying to
distinguish between being that, you
know, being that entrepreneur and
knowing that you have the weight of the,
you know, the company on you and that
you have to be a, you know, you have to
be a self-starter, you have to drive
things, but also sharing that with the
service mentality of you. If you're not
in it to serve somebody else, if you're
not in it to serve your customer, then
you're probably not going to succeed.
And I' I've read books and and seen
interviews with a lot of people that are
in the service industry and some of the
things they do and and their mindset in
that that is very much I think useful in
the in actually in in any business is to
understand that you're always in the
service business service industry no
matter what it is you're building and
this goes back so you have to listen to
your customer. You don't always customer
isn't always right but the customer is
their input is always valuable is always
actually almost invaluable. you want
that you want to find a way to make that
work with your product and sometimes it
may be something that that it's
invaluable only because you know okay
this is not a customer I want to serve
so I want to make sure I don't uh you
know suggest that I'm going to serve
this kind of customer because I don't
want to go there I don't want to do that
I don't want to be that product so some
it's almost like negative marketing it's
saying yeah this is great however if
you're this person this person this
person it's not this is horrible don't
buy it go bot you like you said go go go
go go go go use Google calendar or
something like that
>> and also speaking to the exercise uh
mentality here one of the biggest
mistakes I see a lot of developers doing
especially if they're leaving corporate
for the first time and that's kind of
all they've known you you've known
either waterfall you know agile you know
how to build products you don't know how
to run a business so you have to expand
your exercises. You have to include
additional steps and tools into your
daily routine. You have to expand that
agile model to include your business.
You have to include things like
marketing, customers, sales. Yeah, you
have to expand your focus and exercise
those. If you are literally just coming
from software development and trying to
launch a company, you better be spending
a little more time on the business side
of things, understanding how a business
works, how to run a business, how to
talk to customers, how to do that
research, and a little less time on the
code just so that you make sure that the
product you're building that you can
launch that, that you can sell that
product, that that product's not going
to be dead on arrival. Because if you
just sit in a room and write something
and code it and then come out and say,
"Hey, I have this product." You haven't
done the market research, you don't know
who to talk to, you're going to be
shouting in a very loud room and no
one's going to hear you. So, it's one of
those where you just have to expand your
tool set. You have to exercise other
skills to launch your business and be
successful.
>> Yeah. building that that skill or that
muscle is um something that um is
obvious now but I there's a trap that I
fell into it with um with my career
where um I was good at it early and then
I became a senior engineer, a lead
engineer like and then I had a team and
then I had people looking up to me and
every word I said in these meetings they
would all shut up and listen and they
would do whatever I said and they think,
"Oh my god, Tyler the Oracle is here.
We're going to figure it out. it's going
to be fine. So, I felt like I could do
no wrong and it was harder for me to
start I I had maxed out that skill of
like engineering and creating product
and shipping um the code and I was more
reluctant to work those muscles of like
just listening to people getting better
at marketing and I think that is a point
for uh the argument that it's better to
do it sooner even if you're not
financially like as stable as you will
be in 5 or 10 it because your ego has a
way of strengthening alongside with
those skills and it's it I found it
harder to build a well-rounded skill set
when I was so maxed out on one which
maybe goes back to Rob's point about um
side hustling or getting something going
on uh along the way when the stakes are
lower. Um, but just cuz you're a 10 out
of 10 at one skill set doesn't mean
you're going to get there with the
other. And just letting the other
muscles or skills go dormant for too
long. Um, actually makes it harder to
get to you get to that point of
competency when you have like as a
system you can work well. Uh, so a
lesson I learned the the hard way is to
get a little too overconfident cuz I was
so good at one thing. uh and thinking
that it would apply directly to another
thing when it just doesn't work like
that.
>> Yeah. Unfortunately, that's I think some
of the best lessons learned in life are
the ones where we we stumble and fall
like that where we we feel like we're,
you know, invincible and then we realize
that oh now we're in a different you
know we're in a different pool, we're in
a different ballpark or however you want
to look at it and what we have or what
we thought we had doesn't translate
completely. Uh but it does and it will
almost everything will translate
somewhat. So, I think that is a that's
an invaluable skill to have is to is to
have the um the wisdom, I guess, to be
able to look at a situation and
especially when it's one that's not a a
perfect fit for your strengths, but to
say, "Okay, well, how can I step in into
this and help?" And it does come back
very often to it's you start by
listening is you start by you know not
it's sort of like I like to think of as
like Superman coming in dressed as Clark
Kent and so like yes you can go do this
thing very well but being very subtle
about it or not telegraphing it and let
everybody else in the room sort of
figure stuff out and then you can come
back and sort of you know say oh okay
let's let's walk through this solution
because it is it's a challenge if you go
into your own company like being the
owner, the founder, the CEO, the
president, whatever your title is, when
you start talking to people, it changes.
It changes how people look at you. It
changes how people hear you. And you
have to if if you're looking for
feedback, if you're looking for a team
approach, then you have to change how
you do things so that you don't just
drive everybody, you know, forward. If
you want to truly scale who you are, you
need to figure out how to sometimes let
people do it not as well as you would do
it. And then also a huge huge part of
the the happiness part of being as we
grow through this is figuring out what
we like and what we don't like and
figure out how to find people that can
do the things we don't like that they
and not because we're shoving it off on
it but because they like it. It's like
this is, you know, it's finding your own
niche and then finding the niche of the
people around you and figure out how to
use that uh and and turn that chemistry
into a team.
>> Yeah. That being said, I we've like I
guess we'll switch back and we'll
actually ask you a question again before
we jump.
>> Sorry, I could ask you guys questions.
>> This was great. I think this is u and
the fact that you've you've gotten a lot
of feedback out of this is is really
awesome. Uh that you got some some stuff
that you've you know that you can now
take with you. But I want to go to what
you have learned because you've you you
know this is now your third time. So,
I'm wondering um what like what is one
thing maybe that you would go back the
first time that you jumped out into
this? What is you know one thing that
you would say to yourself or one thing
that you would do differently that you
think would drastically move the needle
from that first time around?
>> Okay, this is going to be a practical
free tip um that is actually insanely
powerful and I'm going to pull it up
right here to show you that I got it.
it's journaling or writing writing
things down. And I don't mean in a scrap
piece of paper and then throwing it
away. I like a journal because then you
have to look back at it and you can
detect your own BS. So, you could just
do it like that, but I'm going to give
you some other options. Um, if you want
a system around it, like you want some
structure, uh, I recommend bullet
journaling. They they have like a it's a
lightweight framework around how to
structure things in the page um that you
can learn in 10 minutes. it's not as
like fancy as it sounds. Or if you just
want to be like you're you're more of
that grinder or the the workhorse um
type, there's a notebook called one line
a day and it's 5 years um and so each
page is a different calendar day and so
you see it for 5 years. So I will see
January 6, 2026, January 6, 2027, 28,
29, 30. And the benefit of that is uh
you the bar is so low just to write one
line a day. Like you can do that before
bed, but once you get to the second year
and the third and the fourth and the
fifth, you can see your BS from previous
years just automatically.
And there's nothing as like eyeopening
as seeing yourself uh lie to yourself
for two years in a row or three years in
a row like on the same day about the
same thing or seeing yourself slowly
stray spending time with the wrong
people or working on the wrong feature
or just putting your head down for
months on end. And just watching that
play out uh as like a third person is um
like the best therapy or startup advice
or uh knowledge like that you need is
just having a mirror to detect your own
BS. And um I think that would have
helped me correct some of my my errors a
little sooner on those first two
attempts because the longer it takes to
learn those lessons just the more
expensive it's going to be and the
harder it's going to be to to get to the
product market fit. Um so that would be
my advice. Just write stuff down and
look at it basically. Be honest.
>> Yeah, that is uh that's an awesome I
don't think we've talked about that
enough but I think journ I'm I'm a fan
of journaling as well. um doing daily
journals and be able to look back
through those and and sort of see the
evolution of of things like that. Um
yeah, I' I highly recommend that. And
that's I have not heard of um either of
those and I think I'll probably take a
look into those and see if that's
something I may try, especially like
that one line. That sounds like that
would be a really fun uh exercise to do
over time. You know, the first year,
like I said, it's it's just you're
taking notes, but as you get further
into it, I think to see how that change,
the evolution, or maybe where you
haven't, maybe where you're stuck, uh,
that is a great way to do it. For those
that would love to to figure out how to
to be more productive and to to work
with you, to talk about your product,
what are some of the best ways for them
to get a hold of you?
>> It's a choose your own adventure, but
uh, it all starts at tylerdane.com.
That'll link to my other places. Um, so
if you're right now my whole life is
centered around, like I said, being
healthy and then helping engineers just
like you guys. So if you're an engineer
and you like watching stuff, I got a
YouTube. If you like reading stuff, I
got an engineer focused newsletter. And
if you want like a tool that's centered
around the things that we talked about
today, I got an app for you. Um, open
source, free right now in beta. U, but
go to tylerdane.com and then you can
pick where where to go next.
>> Awesome. Well, thank you so much for
your time. This has been great. This has
been a good uh and you turned the tables
on us, which is like I think in all the
interviews we've done, I think that's
only happened maybe one other time and
that was we we slapped them down last
time and then and kept asking him
questions. So, this was this has
actually been great
more. I I read I'm excited to dig into
your book and I think you guys um are
kindred spirits except you have a little
more um head start on me. So, I was
excited to hear from you guys. So, yeah,
this was fun. Let's stay in touch.
>> Oh, definitely. We may have you come
back on and ask us, you know, ask us
questions in the future. So, maybe we'll
flip the tables and say, "Okay, you get
to interview us and see how that one
goes."
>> Yeah, take a day off. Let me let me hope
so.
>> Yeah, that'll be great. We'll have to
try that one. So, uh, thank you so much
for your time and all of you guys that
are out there, thank you for for
listening in. We'll have all those links
in the show notes and, uh, we will be
back next episode with another interview
and continue on how to help you move
forward. We're we're getting into this
whole idea of of forward motion and
momentum and sometimes just a step or
two a day is all you need to start
making very long advances in your
journey. Go out there and have yourself
a great day, a great week and we will
talk to you next time.
>> So now bonus period time uh because
we're still here everybody that's out
there on the YouTube world. Um, I think
we'll go with the
somebody's starting out that starting
out starting out. They said, "Hey, I'm a
developer and I think I've got a product
idea after what you've from what you've
learned." What would be your your your
advice to them?
I was just talking to a founder um today
and he's embodying this idea of being a
forward deployed engineer and that's
like a hot term now but it comes from I
think Palunteer who um made it a
practice of having their engineers like
go on site with people and then they'd
solve their problem uh or they'd talk to
them, they'd shadow them, then they'd go
home and at night they would code and
then they'd come back the next morning
and show it to them and then they just
keep doing that. Um, and so he's doing
that now except he doesn't have a
product. He's just pitching or he's just
asking and talking to people and when
the opportunity presents he pitches an
idea as if he had it. But now that it's
so trivial to create product, he's just
focused all on um the messaging on the
customers and distribution, making sure
what he's saying like lands. And um he's
doing that. I love the idea. I'm I'm
doing that. I'm moving out to San
Francisco right now to be closer to the
engineers um to talk to them and to
listen to them. So, I feel like leaning
more towards that way and starting there
instead of starting on product is is the
way to go. But then once you do go on
the product, making it like as
lightweight and as quick and um uh as
quick to deploy as possible, which is
the same old advice, but I think it's
just even more important now that you
can you can get a product halfway there
just in run one prompt. Um it just makes
sense to start with start with the
people you're trying to help.
>> Yeah, that's that is excellent. I think
it really is it goes back to as we we
often talk about like start with your
why. Why am I building this? What am I
what am I gonna who am I going to serve?
What is this actually going to do? And
yeah, it's it really is it's it's gotten
crazy how easy it is to build to put the
the app together now. So, you might as
well do it right as just make sure from
the start, put those pieces in place,
get the guard rails there so that you
can, you know, put something together
that's high quality further down the
road and worry more about talking to
your customers and and getting out there
and getting in front of people than
actually writing the code because that's
almost literally the code writes itself
these days.
>> Yeah, literally. That's crazy.
>> I know. It's like it is. It is. It's
been a wild ride. I've seen it come from
like I just I started just after punch
cards. So, it's been a long way to what
we what it used to take to generate code
versus what we can throw together in
apps almost immediately now.
>> So, thank you so much for your time.
Thanks for for hanging out with us. Uh
definitely we'll keep in touch and uh
may like I said, we may have you come
back or something like that. I think
definitely want to keep up with how
you're doing and um if I haven't
already, I don't know if I have, but
I'll we'll reach out on LinkedIn and see
if we can catch you there and and
connect up. And uh like I said, shoot us
an email anytime or anything like that
if you if you got questions or if you
want to even off camera sit down and and
have a discussion about what we can do
to you know any recommendations we have
or feedback or sounding board.
>> Cool. Yeah, I got some good notes. Um
I'll read the book, maybe I'll shoot you
an email with my thoughts after that. Um
but yeah, happy to stay stay in touch
and thanks for your time, too.
>> Okay, cool. Thanks a lot. Have a good
one and enjoy your your time out on the
West Coast.
>> Thank you. Take care.
>> You too.
Transcript Segments
27.119

Well, hello and welcome back. We are

30.24

continuing our season. We were looking

32.16

at ways to get unstuck and to move

33.92

forward and to get that forward momentum

35.52

and all the important things that are

37.6

required to get across the finish line.

40.32

But more importantly, because this is

42.16

who we are, we are developer. We are the

44.399

building better developers podcast. I am

46.559

Rob Broadhead, one of the founders of

48.32

developer, also the founder of RB

50.239

Consulting, where we help you leverage

52.32

technology to do business better. Good

56

thing and bad thing. I'm going to start

58

with the bad thing. I got out of 2025

61.52

and was so busy that I was not able to

64.559

do all that I wanted to do for 2025. I

69.6

was there's all of my normal year-end

71.6

planning and all the stuff I like to do.

73.84

Did not get it all done. I've got it

76.4

just spilled right into 2026. The good

79.439

news is for all of you, one of the

81.759

things I did get done is revamp the

83.6

entire developor website. So if you go

85.52

out there, it's going to look different.

87.36

That's on purpose. That's not because we

89.04

got hacked or anything like that and

91.36

have done a lot to change particularly

93.759

the navigation and add some pieces there

95.84

to just make it a little easier

97.28

depending on what you want to do on the

98.64

developer nurse site to go do it. We

100.88

also have all of our links and have

102.32

tested everything out. So you can join

103.759

the newsletter, you can go out and you

105.6

can check us out on uh YouTube. You can

107.92

subscribe wherever you want to subscribe

109.439

as a podcast. We yanked some of the

111.52

stuff like Google Play that doesn't

112.88

exist anymore. We pulled that stuff off.

115.119

We have, you know, clean new about us

118.64

pages if you want to see what myself and

121.119

my co-host co-host or co-host that is

124.079

about to introduce himself. Uh what

125.759

we're doing uh some of the apps that

127.84

we've gotten out there over time that

129.28

you guys can play around with and uh all

131.28

the good ways to give us feedback.

134.239

That was a lot. But now I'm going to

136

pass it on to Michael. Go ahead and

137.44

introduce yourself.

139.2

>> Hey everyone, my name is Michael Malash.

140.72

one of the co-founders of developer

142.239

building better developers. I'm also the

143.92

founder of Invision Q8 where we build

145.68

and test custom software divi designed

148.72

around your business. That way you can

150.64

focus on running your business and

152.56

scaling it. Uh good thing, bad thing.

154.64

I'll start with the bad thing as well. I

156.319

will say 2025 uh really was a struggle

161.04

of a year. Just too many things going on

163.04

at once. too many long weeks, too many

164.959

long hours, and ran into that uh old

168.72

trap that we run into as developers

170.56

where you run into burnout. And I I ran

176

into a high anxiety level of burnout

178.64

where I was always on, never off. And uh

182.319

so going into 2026, I have been able to

185.2

identify that. And thankfully, a lot of

187.68

the things that were causing that have

189.599

kind of gone away and I've been able to

191.84

reset and things are finally getting

194.4

back to where I feel normal again.

197.599

One of the things that causes him

199.04

anxiety that is not going away is me.

201.92

I'm still going to be here.

203.92

Unfortunately for him, so he still has

207.04

struggles. So, you will still hear bad

208.48

things from Michael every week. But

210

right now, we have a very good thing as

211.76

we're going to return to our

212.879

conversation with Tyler Dayne. This was

215.04

a really good one. He uh if you're

217.84

watching out on YouTube, you will have

219.2

noted that he actually even said

220.64

beforehand, "Hey, I read the book or I'm

223.04

starting to read the book and I I love

225.68

what you guys are doing. I think this is

227.2

a really good fit." And it turns out he

228.799

really is uh one of these people. He's

231.68

one of you. He is one of the people that

233.12

we do this for. He's like a perfect fit,

235.12

the perfect avatar for why we do

237.84

development or why building better

239.519

developers even started. And so this has

241.84

been a it's a great conversation and

243.84

there's more. So, pencils up, start

246.56

taking notes because we are about ready

248.56

to to drop a few bombs of knowledge. Uh,

251.599

he's got a couple great u suggestions

253.84

that he has. So, make sure you don't

255.439

miss those. Worst case, if you do,

257.6

rewind and and listen to it the second

259.199

time and make sure you get it so you

260.639

don't miss it. That being said, let's

262.8

dive right back in where we left off

264.8

with Tyler Dayne.

266.96

>> Okay. I have I have one more existential

268.8

question I want to ask you guys and then

270.24

I'll um then I'll sit back. So, let me

273.919

give me some time to set this up. But

276.08

from my context, I spend a lot of time

278.8

like exercising. That's that's what I'm

280.639

into these days. And it's very

284

straightforward what you have to do. You

285.36

have to eat less. Uh then you burn. You

288

have to train hard. Your muscles grow if

289.759

they have enough protein and you sleep

291.36

well. Um if you get like sunlight,

294.479

that's good for you. Social life, like

296.56

it's it's very clear what you have to do

298.32

and you just do it long enough and then

299.84

you get better. And so that's very

301.759

appealing to a certain type of person

303.84

like me who just like wants to grind and

306.32

put his head down and just okay I'll

308

follow the plan I get better awesome.

311.6

When I apply that going out of an

314.16

full-time engineering role into the

316.24

entrepreneurship role there's a trap

318.32

because like you guys were saying you

321.199

are given that kind of plan when you're

323.12

an engineer. You're like here are the

325.12

requirements here's your constraints you

327.28

have 40 hours a week 50 60 whatever. um

330.24

here are the people you have on your

331.68

team. Uh make it happen and then you can

334.56

just focus on the intellectual work, the

337.36

the coding, the making happen and just

340.08

putting your head down. And what I'm

341.36

hearing is you guys saying uh you have

343.44

to make space for other inputs,

346.24

customers being in the wrong market. Um,

348.96

and so yeah, like you said, I'm on my

351.6

third iteration of trying to figure out

353.12

a way to make this work where I can't

356.16

just say I'm gonna code for 10 hours a

358.479

day cuz then I'll code a bunch of

360.24

features no one wants. U, but it's also

362.479

tricky to say, I'm just going to talk to

364.72

20 people a day cuz then I'm drowning in

367.52

feedback. I don't actually make

368.72

anything. And I would just put this to

371.44

you guys like if you were in my shoes,

373.039

how would you think about balancing

374.8

those those two mindsets?

377.36

I think that's an that's an excellent

378.96

question and that is often the the

381.28

challenge and it's it's one we've talked

383.12

about. It's one we struggle with. I I

385.84

have a uh a self-built app similar to

390.16

what you I get maybe similar to what

391.52

you're building. Um that was

393.039

specifically came out of me wanting to

395.6

make sure that I'm I've got checks and

397.44

balances on balancing my time properly

399.759

and focusing on what we we often refer

402.96

to as working in your business versus on

405.039

your business. the things that are, you

406.8

know, coding versus uh sales and

409.6

marketing. And I think it it does vary a

412.4

little bit from from person to person

414.16

and and product to product, how much

417.52

input you can you can take before you

420.4

get, you know, overwhelmed basically and

422.639

also how far you can code where before

426.24

you've sort of run off the pier and now

428

you're not you've sort of run out of

429.919

you're doing you're making it up as you

431.44

go a little bit as opposed to getting

433.36

some good feedback. So I think it's very

435.759

much a it is very much a a planning

439.199

problem is is sitting down and thinking

441.039

about okay well what do I what do I have

443.599

in front of me? What is it I want to get

445.039

to version you know it's it's almost

446.96

like any business like what is what is

448.88

my why? What is version 1.0 that I want

451.44

to get out the door? What does 1.0 look

453.919

like right now? Well here's you know 10

457.44

10 features that 1.0 is going to have.

459.36

What's it going to take to get here?

460.8

Okay, then I can use that and I can at

462.4

least build out a schedule from a coding

464.08

point of view and say this is how I get

467.039

there. Now, what you need to do is is

469.039

say, okay, if that's what I'm going to

470.56

do, you need to make sure that you've

472.88

got buffer in there. So, let's say you

474.72

you originally planned it because I'm a

476.4

developer, so I'm going to work 80 hours

477.84

a week. Okay, great. You've just signed

480.8

yourself up for 80 hours a week. Well,

482.639

the first thing you do is you're a

483.759

developer, so double all your estimates

485.68

because we always underestimate things.

488.24

So now and then we always I think we

491.52

often often also overestimate what we

494

can get done in a week. So cut it back

496.96

down to you know a 40hour work week or

499.599

better yet like a 30-hour work week and

501.919

then set aside uh hour like there's a

506.4

couple ways to do it. I found it works

507.84

sometimes really well to say like I'm

509.199

going to start each day doing networking

512

and and marketing. I'm working on my

514

business. Uh, or I'm going to end the

515.919

day with that or I'm going to do it in

517.279

the middle of the day. That'll be like

518.24

my lunch break every day. I'm working on

519.839

that. So that you and you want to get

521.68

it. And I'm like you. I like having that

524.72

that regular schedule. Something that I

527.2

can just sort of fall back on so that if

529.2

I wake up in the morning and I really

530.48

don't know what I've got to do, I have

532.399

like this structure to fall into and

534.32

say, "Okay, it's 9:00. I'm going to go

536.8

do this."

538.959

That or set aside a day. I've often seen

541.44

people that are like, "Okay, Monday

542.64

through Thursday I'm coding and then

544.8

Friday and which is not a bad idea if

548.48

you're if you think of like a an agile

550.72

or a sprint approach is that you you

552.64

know like maybe every other Friday or

554.16

every Friday you code through a

555.92

Thursday. You go sit down and do a lot

558.16

of networking. You talk to a lot of

559.6

people. you you you know light up a

561.92

bunch of calls and then that you come in

564.24

Monday and you go, "Okay, now I'm going

565.519

to take the feedback that I got Friday

567.44

and I'm going to be integrating that

568.959

into my work this week and then when I

571.04

get to Friday I'll have something new."

573.12

You know, something like that. I think

574.24

sprints work really well for that from a

576

product development point of view. I've

577.36

used personal sprints where I say I set

580.399

stuff up in two or three week uh cycles

583.36

basically and say, "All right, I'm going

584.56

to be coding here. I'm going to be doing

586.72

some testing here. I'm going to be doing

588.24

some networking here. I'm going to, you

590.64

know, test deployments and and put

592.64

something out. I'm going to write some

594.8

marketing material. I'm going to go

596.08

chase down the the administrative stuff,

598.56

you know, during each of those times.

600.48

And that allows you to uh from a

603.519

technology point of view, a lot of

604.88

people hear, you know, hear about

606.08

technical debt. It allows you to avoid

608.64

essentially technical debt and even

610.08

business debt, which is, trust me, that

612.56

is that's one of the killers. It's easy

614.079

to sit down and write for go code for 10

616.48

hours. It's not as easy when you're

618.32

like, "Okay, now I got to go beat the

620.399

bushes and find some people to talk to

622

about my product for eight or 10 hours."

626.72

Michael, your thoughts?

629.04

>> Yeah. So, I'll go back a little bit more

630.8

because you've touched on a lot of the

633.12

technical side, the developer side,

635.04

things like that. So, going back given

638.079

depending upon where you're at with your

639.519

business, how many talk a little bit

640.64

more working on your business uh than in

643.04

your business. Um, given that you're

646.32

building this product, you have this

647.6

idea, you're trying to build something

649.44

custom and you're trying to find the

650.88

right customer and identify who your

654.399

customer is and what features they need

656.48

solved. This is where maybe at your

659.68

current stage, and a lot of people kind

661.279

of skip this step, is maybe do a little

663.36

additional market research. uh while

665.92

you're working on your product, maybe

668

put out some questionnaires,

670.16

join some like online uh groups or go to

673.279

some networking conferences. Talk about

676.16

the problem. Don't talk about the

678.16

product. Talk about the problem. Is this

680.24

a problem that these people are having

682.64

what basically okay you're struggling

686

with this problem? What would make your

688.24

life better? ask them how they would

691.12

solve their own problem and see if your

693.76

product kind of falls within that niche

696.48

and then you could start asking

698.64

questions. Well, okay, if you had this,

700.56

how would you use this or you know, how

702.48

would this solve your problem? So, doing

704.64

a little more

706.8

uh I guess customer research or product

708.88

research even while you're developing

710.56

the product is still a good idea. And

713.44

the kind of the flip side of that is I

716.16

know um you know we've thrown out like

718.399

you know work 80 hours a week. Okay,

720.399

I'll code for 80 hours a week. That's

722.48

not sustainable. One thing I can attest

724.32

to this and Rob knows this is we go

726.24

through cycles. We go have seasons where

728.8

yes we are hyperfocused as developers.

731.04

We can sit down and code for hours. The

733.839

problem is if we do that we tend to lose

736.32

focus of the business. We're more down

738.88

you're so far down in the weeds you lose

741.12

the big picture. Try to schedule at

743.68

least 15 minutes a day, maybe at the

746.24

beginning of the day and at the end of

747.92

the day where you refocus on your

751.12

business. What is it that I'm doing? Who

753.279

is my customer? What am I trying to

755.12

solve? Then go into the business and

758.079

work on it. That way you're coming in

759.519

with the mindset of here's the big

762.24

picture. Yes, I'm still down in the

764.16

weeds, but I don't lose that big

766

picture. And then you don't lose focus

767.6

on your customer. That helps with kind

769.6

of the scope creep and kind of throwing

771.279

in features that may not be what your

773.6

customer wants and you're wasting time.

776.88

That also leads into kind of like your

778.8

return on investment, your time. So

781.92

you've left the you know the corporate

784.32

America. You're you are have to work for

787.279

a paycheck. You have to sell your

788.959

application because you're not getting

790.24

paid. So your time is your commodity.

794.8

So, you want to make sure that you're

796.56

focused on what is going to move your

798.959

product forward. Now, yes, you could

801.839

spend 80 hours a week, but is that the

803.44

best use of your time or is it getting

806.079

out and talking to your customers, doing

808.24

that research, figuring out what you

810.24

need, get that small MVP out the door,

813.76

and then uh I don't know what your

815.279

pricing model is, but maybe offer the

818.079

application for free. Give a free base

820.639

product. Let them play around with it.

822.639

Get the feedback. find the right

824.32

customers and then double down on the

826.32

customers that it fits and then focus on

830.24

them and see if you can build your

831.6

product, you know, within that silo or

834.079

within that funnel.

836.16

>> I will follow up on that is it's one

838.079

more thing is while you're having those

840

conversations, it's really nice to have

841.92

those while you're building out your

843.199

application because those conversations

845.279

end up becoming what your your marketing

847.839

message is. as you start out with things

849.76

like, "Hey, what kind of problems? What

851.6

are some of the pains that you're having

852.88

that this will solve? What are the

854.16

things that you where do you see this

855.68

being useful? Where do you see it not

857.199

being useful?" Well, as you're

858.8

tightening that up and addressing their

861.44

concerns, you can start flipping that a

863.519

little bit and say, "Hey, are you

865.519

suffering from this problem? Hey, is

867.199

this something that is a a pain that you

869.199

see see on a, you know, on a regular

870.959

basis?" And that becomes then as you do

873.12

it, not only is your um your product is

876.8

sort of like evolving into solving those

879.44

specific problems and answering those

881.12

questions, but now your marketing also

883.36

is going to be like that because now

884.72

you're getting used to talking about

886.24

what are the in the language that people

888.16

understand what are the problems they're

889.6

suffering through and here's the

891.279

solution and refining what that solution

894.079

sounds like. So people will hear this

896.48

thing hurts. You know that oh I have

898.8

this hurt. this guy understands it

900.48

because he just asked me about it and

902.16

then he brought me a gave me a solution

904.079

that I'm like, "Yeah, that definitely

905.36

will solve my hurt." And so you, you

907.68

know, you really are going to be able to

909.36

progress your your marketing and

911.199

branding along with your product as you

913.839

do it.

915.519

>> Man, where were you guys on my first

917.44

iteration? I needed to come on the show

919.839

years ago. That was awesome. Um, what

922.639

I'm hearing is a couple themes are

924.88

sticking out. Um, one is creating that

927.519

cycle. So you talked about like your

929.76

build work and then you go out and then

932.32

you listen and then you update the build

934.56

or you talked about in terms of the

936.48

calendar like structuring your time with

938.48

recurring time blocks with different

939.92

things you're doing. Um and that's

942.16

something that uh I've also come to that

945.12

same conclusion. One of my big mistakes

947.76

was um trying to port over the same

951.04

mindset that people took in say like a

954

sports domain into the business domain.

956.72

So, I love listening into like medalists

960.56

and champions and there's this video of

962.639

Michael Phelps that's forever stuck in

964.72

my brain and the reporter was like,

967.6

"How'd you do it?" Um, and he's just

970.32

like, "Well, I just swam every day for 6

972.72

years straight and didn't take a day

974.639

off." And that blew my mind. And then

977.44

I'd hear interviews from Kobe talking

979.68

about doing four workouts a day. And I I

982.72

looked up to those guys and I felt like

984.16

that was so appealing. I didn't realize

986.16

is those guys, especially Phelps, he

989.839

he's in total control of his sport. He's

992.32

moving his body. Like that's the

993.92

product. He's totally in control. Kobe

996.32

has four other teammates at a time he

998.24

has to kind of coordinate with, but

999.6

that's just four other teammates. And us

1002.72

uh like we're out with the marketplace

1005.04

in the world and we need to listen to

1006.72

these people. And so it's I had to learn

1009.04

that it's not like all about me and it's

1011.12

not all about just getting the weight

1013.04

room and doing the reps or eating the

1014.639

food. It's about creating space to find

1017.519

out if I'm even making something

1018.959

helpful. If people want it, what's the

1020.88

language I can use to get through to

1022.639

them? Is there a better use of my time

1025.28

that will be more help? It's basically

1027.199

like getting out of this idea of being

1029.199

like self-centered and that's hard for

1031.679

someone who's who wants to be an

1033.839

entrepreneur cuz it is an egoic

1036.48

endeavor. Uh so to balance that that

1040.48

feeling of wanting to be a creator and

1042.4

being in control and um seeing it your

1045.52

way while also like serving someone and

1047.679

just shutting up and listening and

1049.919

balancing that and finding the

1051.36

structures to do that was like it took

1053.6

me so long to figure that out. Um, so

1056.16

hearing you guys reaffirm that is gives

1058.24

me a lot of confidence that that was

1059.84

really cool.

1061.12

>> Yeah, I think the the exercise analogy

1063.52

is actually not a bad one is because

1065.12

there's um, you know, if you've got

1067.44

especially very high-end athletes, there

1069.52

there will be very specific routines uh,

1071.84

workout routines that they will do based

1073.6

on their sport and and how they're doing

1076.48

it, even maybe their position. So like a

1078.64

a quarterback in football is going to be

1080.24

have a very different routine than a

1082.08

linebacker and things like that. And I

1084.24

think that's something to think about

1085.44

and and something to ask yourself as a

1088.16

business owner and this goes a little

1089.84

bit to what Michael said about making

1091.2

sure that you're making the best use of

1092.48

your time is it's like is this exercise

1094.559

I'm doing something that actually helps

1096.96

my business or is it something that I'm

1099.76

just doing it and I'm you know I'm just

1101.28

building muscles but is it are they

1102.96

muscles that matter? And I think that

1105.36

goes to the, you know, trying to

1108.4

distinguish between being that, you

1110.48

know, being that entrepreneur and

1111.679

knowing that you have the weight of the,

1113.36

you know, the company on you and that

1115.28

you have to be a, you know, you have to

1116.96

be a self-starter, you have to drive

1118.32

things, but also sharing that with the

1120.799

service mentality of you. If you're not

1123.84

in it to serve somebody else, if you're

1125.6

not in it to serve your customer, then

1127.919

you're probably not going to succeed.

1130

And I' I've read books and and seen

1132.4

interviews with a lot of people that are

1134.08

in the service industry and some of the

1135.76

things they do and and their mindset in

1138.4

that that is very much I think useful in

1141.2

the in actually in in any business is to

1143.679

understand that you're always in the

1145.2

service business service industry no

1146.799

matter what it is you're building and

1148.88

this goes back so you have to listen to

1150.72

your customer. You don't always customer

1152.08

isn't always right but the customer is

1155.28

their input is always valuable is always

1157.76

actually almost invaluable. you want

1159.36

that you want to find a way to make that

1161.52

work with your product and sometimes it

1164.32

may be something that that it's

1165.84

invaluable only because you know okay

1168.64

this is not a customer I want to serve

1170.72

so I want to make sure I don't uh you

1173.52

know suggest that I'm going to serve

1175.28

this kind of customer because I don't

1176.64

want to go there I don't want to do that

1178.48

I don't want to be that product so some

1180.4

it's almost like negative marketing it's

1181.84

saying yeah this is great however if

1184.24

you're this person this person this

1185.84

person it's not this is horrible don't

1187.52

buy it go bot you like you said go go go

1189.6

go go go go use Google calendar or

1191.2

something like that

1194.16

>> and also speaking to the exercise uh

1197.039

mentality here one of the biggest

1199.6

mistakes I see a lot of developers doing

1202.799

especially if they're leaving corporate

1205.12

for the first time and that's kind of

1206.4

all they've known you you've known

1208.48

either waterfall you know agile you know

1210.72

how to build products you don't know how

1213.2

to run a business so you have to expand

1217.12

your exercises. You have to include

1219.919

additional steps and tools into your

1222.559

daily routine. You have to expand that

1224.32

agile model to include your business.

1227.28

You have to include things like

1228.4

marketing, customers, sales. Yeah, you

1231.6

have to expand your focus and exercise

1235.6

those. If you are literally just coming

1238.24

from software development and trying to

1240.159

launch a company, you better be spending

1242.48

a little more time on the business side

1245.52

of things, understanding how a business

1247.36

works, how to run a business, how to

1248.799

talk to customers, how to do that

1250.48

research, and a little less time on the

1253.44

code just so that you make sure that the

1256.24

product you're building that you can

1258.559

launch that, that you can sell that

1260.08

product, that that product's not going

1261.44

to be dead on arrival. Because if you

1263.52

just sit in a room and write something

1265.679

and code it and then come out and say,

1266.96

"Hey, I have this product." You haven't

1269.12

done the market research, you don't know

1270.48

who to talk to, you're going to be

1272

shouting in a very loud room and no

1275.6

one's going to hear you. So, it's one of

1278.159

those where you just have to expand your

1280.64

tool set. You have to exercise other

1283.2

skills to launch your business and be

1285.44

successful.

1287.6

>> Yeah. building that that skill or that

1289.6

muscle is um something that um is

1293.44

obvious now but I there's a trap that I

1296.64

fell into it with um with my career

1299.12

where um I was good at it early and then

1302.64

I became a senior engineer, a lead

1304.72

engineer like and then I had a team and

1307.039

then I had people looking up to me and

1308.559

every word I said in these meetings they

1310.559

would all shut up and listen and they

1312

would do whatever I said and they think,

1313.84

"Oh my god, Tyler the Oracle is here.

1316.4

We're going to figure it out. it's going

1317.679

to be fine. So, I felt like I could do

1320.559

no wrong and it was harder for me to

1323.2

start I I had maxed out that skill of

1325.76

like engineering and creating product

1327.44

and shipping um the code and I was more

1331.039

reluctant to work those muscles of like

1334.08

just listening to people getting better

1335.84

at marketing and I think that is a point

1339.28

for uh the argument that it's better to

1342.159

do it sooner even if you're not

1344.08

financially like as stable as you will

1346

be in 5 or 10 it because your ego has a

1348.88

way of strengthening alongside with

1351.039

those skills and it's it I found it

1353.679

harder to build a well-rounded skill set

1356.08

when I was so maxed out on one which

1359.36

maybe goes back to Rob's point about um

1362.88

side hustling or getting something going

1364.799

on uh along the way when the stakes are

1367.84

lower. Um, but just cuz you're a 10 out

1371.679

of 10 at one skill set doesn't mean

1373.039

you're going to get there with the

1374.559

other. And just letting the other

1376.24

muscles or skills go dormant for too

1378.559

long. Um, actually makes it harder to

1381.12

get to you get to that point of

1382.799

competency when you have like as a

1384.72

system you can work well. Uh, so a

1388.559

lesson I learned the the hard way is to

1390.48

get a little too overconfident cuz I was

1392.159

so good at one thing. uh and thinking

1394.08

that it would apply directly to another

1396.32

thing when it just doesn't work like

1398.159

that.

1399.36

>> Yeah. Unfortunately, that's I think some

1400.88

of the best lessons learned in life are

1402.48

the ones where we we stumble and fall

1404.159

like that where we we feel like we're,

1406

you know, invincible and then we realize

1408.159

that oh now we're in a different you

1409.6

know we're in a different pool, we're in

1410.96

a different ballpark or however you want

1412.72

to look at it and what we have or what

1415.36

we thought we had doesn't translate

1417.76

completely. Uh but it does and it will

1420.4

almost everything will translate

1421.6

somewhat. So, I think that is a that's

1423.36

an invaluable skill to have is to is to

1427.28

have the um the wisdom, I guess, to be

1429.84

able to look at a situation and

1433.28

especially when it's one that's not a a

1435.44

perfect fit for your strengths, but to

1437.6

say, "Okay, well, how can I step in into

1439.679

this and help?" And it does come back

1442.08

very often to it's you start by

1444

listening is you start by you know not

1447.919

it's sort of like I like to think of as

1449.76

like Superman coming in dressed as Clark

1451.84

Kent and so like yes you can go do this

1454.159

thing very well but being very subtle

1456.559

about it or not telegraphing it and let

1459.36

everybody else in the room sort of

1460.72

figure stuff out and then you can come

1462.24

back and sort of you know say oh okay

1464

let's let's walk through this solution

1466.96

because it is it's a challenge if you go

1469.279

into your own company like being the

1471.44

owner, the founder, the CEO, the

1473.039

president, whatever your title is, when

1475.039

you start talking to people, it changes.

1476.88

It changes how people look at you. It

1478.559

changes how people hear you. And you

1480.88

have to if if you're looking for

1482.559

feedback, if you're looking for a team

1484.96

approach, then you have to change how

1486.72

you do things so that you don't just

1489.679

drive everybody, you know, forward. If

1491.6

you want to truly scale who you are, you

1494.32

need to figure out how to sometimes let

1496.32

people do it not as well as you would do

1498.64

it. And then also a huge huge part of

1501.76

the the happiness part of being as we

1504.72

grow through this is figuring out what

1506.24

we like and what we don't like and

1507.52

figure out how to find people that can

1509.36

do the things we don't like that they

1511.279

and not because we're shoving it off on

1512.96

it but because they like it. It's like

1514.88

this is, you know, it's finding your own

1516.32

niche and then finding the niche of the

1518.159

people around you and figure out how to

1519.44

use that uh and and turn that chemistry

1522

into a team.

1525.679

>> Yeah. That being said, I we've like I

1528

guess we'll switch back and we'll

1529.12

actually ask you a question again before

1530.48

we jump.

1530.88

>> Sorry, I could ask you guys questions.

1533.44

>> This was great. I think this is u and

1535.919

the fact that you've you've gotten a lot

1537.36

of feedback out of this is is really

1538.96

awesome. Uh that you got some some stuff

1541.2

that you've you know that you can now

1543.039

take with you. But I want to go to what

1545.44

you have learned because you've you you

1547.2

know this is now your third time. So,

1549.76

I'm wondering um what like what is one

1553.36

thing maybe that you would go back the

1554.96

first time that you jumped out into

1556.559

this? What is you know one thing that

1558.4

you would say to yourself or one thing

1559.84

that you would do differently that you

1562

think would drastically move the needle

1564.32

from that first time around?

1566.799

>> Okay, this is going to be a practical

1569.44

free tip um that is actually insanely

1573.2

powerful and I'm going to pull it up

1574.64

right here to show you that I got it.

1576.48

it's journaling or writing writing

1578.72

things down. And I don't mean in a scrap

1580.72

piece of paper and then throwing it

1581.919

away. I like a journal because then you

1584.64

have to look back at it and you can

1586.48

detect your own BS. So, you could just

1589.6

do it like that, but I'm going to give

1591.44

you some other options. Um, if you want

1594.08

a system around it, like you want some

1596.08

structure, uh, I recommend bullet

1598.559

journaling. They they have like a it's a

1600.88

lightweight framework around how to

1602.48

structure things in the page um that you

1605.039

can learn in 10 minutes. it's not as

1606.96

like fancy as it sounds. Or if you just

1609.919

want to be like you're you're more of

1612.32

that grinder or the the workhorse um

1615.2

type, there's a notebook called one line

1618.559

a day and it's 5 years um and so each

1622.799

page is a different calendar day and so

1626.48

you see it for 5 years. So I will see

1629.279

January 6, 2026, January 6, 2027, 28,

1633.679

29, 30. And the benefit of that is uh

1638.88

you the bar is so low just to write one

1641.6

line a day. Like you can do that before

1643.12

bed, but once you get to the second year

1646

and the third and the fourth and the

1647.44

fifth, you can see your BS from previous

1650.72

years just automatically.

1652.96

And there's nothing as like eyeopening

1655.679

as seeing yourself uh lie to yourself

1658.799

for two years in a row or three years in

1660.64

a row like on the same day about the

1663.279

same thing or seeing yourself slowly

1666.24

stray spending time with the wrong

1668.559

people or working on the wrong feature

1670.64

or just putting your head down for

1672.799

months on end. And just watching that

1674.64

play out uh as like a third person is um

1678.72

like the best therapy or startup advice

1681.52

or uh knowledge like that you need is

1684.399

just having a mirror to detect your own

1687.279

BS. And um I think that would have

1689.279

helped me correct some of my my errors a

1692.72

little sooner on those first two

1694.72

attempts because the longer it takes to

1697.6

learn those lessons just the more

1699.039

expensive it's going to be and the

1700.64

harder it's going to be to to get to the

1703.039

product market fit. Um so that would be

1706.159

my advice. Just write stuff down and

1707.52

look at it basically. Be honest.

1710

>> Yeah, that is uh that's an awesome I

1712

don't think we've talked about that

1713.039

enough but I think journ I'm I'm a fan

1714.88

of journaling as well. um doing daily

1717.44

journals and be able to look back

1718.72

through those and and sort of see the

1720.32

evolution of of things like that. Um

1723.44

yeah, I' I highly recommend that. And

1725.44

that's I have not heard of um either of

1727.84

those and I think I'll probably take a

1729.52

look into those and see if that's

1730.72

something I may try, especially like

1731.84

that one line. That sounds like that

1733.2

would be a really fun uh exercise to do

1736.32

over time. You know, the first year,

1737.679

like I said, it's it's just you're

1738.96

taking notes, but as you get further

1740.32

into it, I think to see how that change,

1742.96

the evolution, or maybe where you

1744.72

haven't, maybe where you're stuck, uh,

1746.559

that is a great way to do it. For those

1749.039

that would love to to figure out how to

1751.36

to be more productive and to to work

1753.52

with you, to talk about your product,

1755.279

what are some of the best ways for them

1756.48

to get a hold of you?

1758.64

>> It's a choose your own adventure, but

1760.48

uh, it all starts at tylerdane.com.

1763.039

That'll link to my other places. Um, so

1765.919

if you're right now my whole life is

1767.919

centered around, like I said, being

1769.52

healthy and then helping engineers just

1771.279

like you guys. So if you're an engineer

1772.799

and you like watching stuff, I got a

1775.36

YouTube. If you like reading stuff, I

1777.52

got an engineer focused newsletter. And

1779.76

if you want like a tool that's centered

1781.52

around the things that we talked about

1783.44

today, I got an app for you. Um, open

1786.399

source, free right now in beta. U, but

1789.279

go to tylerdane.com and then you can

1790.88

pick where where to go next.

1793.039

>> Awesome. Well, thank you so much for

1795.12

your time. This has been great. This has

1796.399

been a good uh and you turned the tables

1798

on us, which is like I think in all the

1800

interviews we've done, I think that's

1801.2

only happened maybe one other time and

1803.12

that was we we slapped them down last

1805.36

time and then and kept asking him

1806.96

questions. So, this was this has

1808.32

actually been great

1810.72

more. I I read I'm excited to dig into

1812.96

your book and I think you guys um are

1815.6

kindred spirits except you have a little

1817.44

more um head start on me. So, I was

1819.84

excited to hear from you guys. So, yeah,

1822.24

this was fun. Let's stay in touch.

1823.919

>> Oh, definitely. We may have you come

1825.2

back on and ask us, you know, ask us

1826.72

questions in the future. So, maybe we'll

1828.08

flip the tables and say, "Okay, you get

1829.6

to interview us and see how that one

1830.96

goes."

1831.279

>> Yeah, take a day off. Let me let me hope

1833.12

so.

1833.679

>> Yeah, that'll be great. We'll have to

1835.039

try that one. So, uh, thank you so much

1837.279

for your time and all of you guys that

1839.2

are out there, thank you for for

1840.64

listening in. We'll have all those links

1842.159

in the show notes and, uh, we will be

1844.96

back next episode with another interview

1847.84

and continue on how to help you move

1850.48

forward. We're we're getting into this

1852.32

whole idea of of forward motion and

1854.559

momentum and sometimes just a step or

1856.559

two a day is all you need to start

1858.559

making very long advances in your

1860.48

journey. Go out there and have yourself

1862.08

a great day, a great week and we will

1864.32

talk to you next time.

1868.64

>> So now bonus period time uh because

1871.2

we're still here everybody that's out

1873.12

there on the YouTube world. Um, I think

1875.84

we'll go with the

1878.559

somebody's starting out that starting

1881.52

out starting out. They said, "Hey, I'm a

1882.96

developer and I think I've got a product

1884.559

idea after what you've from what you've

1887.76

learned." What would be your your your

1890.32

advice to them?

1893.039

I was just talking to a founder um today

1896.08

and he's embodying this idea of being a

1898.72

forward deployed engineer and that's

1900.64

like a hot term now but it comes from I

1903.919

think Palunteer who um made it a

1908.32

practice of having their engineers like

1910.159

go on site with people and then they'd

1912.08

solve their problem uh or they'd talk to

1914.48

them, they'd shadow them, then they'd go

1917.76

home and at night they would code and

1919.76

then they'd come back the next morning

1921.039

and show it to them and then they just

1922.64

keep doing that. Um, and so he's doing

1925.6

that now except he doesn't have a

1927.279

product. He's just pitching or he's just

1929.679

asking and talking to people and when

1931.919

the opportunity presents he pitches an

1934.32

idea as if he had it. But now that it's

1937.2

so trivial to create product, he's just

1940.32

focused all on um the messaging on the

1943.519

customers and distribution, making sure

1946.24

what he's saying like lands. And um he's

1949.919

doing that. I love the idea. I'm I'm

1951.919

doing that. I'm moving out to San

1953.36

Francisco right now to be closer to the

1955.2

engineers um to talk to them and to

1957.44

listen to them. So, I feel like leaning

1959.519

more towards that way and starting there

1961.6

instead of starting on product is is the

1964.159

way to go. But then once you do go on

1965.76

the product, making it like as

1967.76

lightweight and as quick and um uh as

1970.96

quick to deploy as possible, which is

1973.2

the same old advice, but I think it's

1974.799

just even more important now that you

1977.039

can you can get a product halfway there

1979.679

just in run one prompt. Um it just makes

1982.08

sense to start with start with the

1984.08

people you're trying to help.

1987.039

>> Yeah, that's that is excellent. I think

1988.559

it really is it goes back to as we we

1990.399

often talk about like start with your

1992.96

why. Why am I building this? What am I

1994.96

what am I gonna who am I going to serve?

1997.12

What is this actually going to do? And

1998.88

yeah, it's it really is it's it's gotten

2001.039

crazy how easy it is to build to put the

2003.279

the app together now. So, you might as

2005.12

well do it right as just make sure from

2006.559

the start, put those pieces in place,

2008.559

get the guard rails there so that you

2010.399

can, you know, put something together

2012

that's high quality further down the

2014

road and worry more about talking to

2015.84

your customers and and getting out there

2017.279

and getting in front of people than

2019.12

actually writing the code because that's

2021.2

almost literally the code writes itself

2022.96

these days.

2024.399

>> Yeah, literally. That's crazy.

2026.48

>> I know. It's like it is. It is. It's

2028.559

been a wild ride. I've seen it come from

2030.08

like I just I started just after punch

2032.559

cards. So, it's been a long way to what

2034.88

we what it used to take to generate code

2036.96

versus what we can throw together in

2038.559

apps almost immediately now.

2040.88

>> So, thank you so much for your time.

2042.64

Thanks for for hanging out with us. Uh

2044.399

definitely we'll keep in touch and uh

2046.399

may like I said, we may have you come

2047.679

back or something like that. I think

2049.119

definitely want to keep up with how

2050.56

you're doing and um if I haven't

2052.399

already, I don't know if I have, but

2053.599

I'll we'll reach out on LinkedIn and see

2055.28

if we can catch you there and and

2056.56

connect up. And uh like I said, shoot us

2058.72

an email anytime or anything like that

2060.159

if you if you got questions or if you

2061.679

want to even off camera sit down and and

2063.839

have a discussion about what we can do

2065.28

to you know any recommendations we have

2067.04

or feedback or sounding board.

2069.76

>> Cool. Yeah, I got some good notes. Um

2072.159

I'll read the book, maybe I'll shoot you

2073.599

an email with my thoughts after that. Um

2075.76

but yeah, happy to stay stay in touch

2077.52

and thanks for your time, too.

2079.2

>> Okay, cool. Thanks a lot. Have a good

2081.119

one and enjoy your your time out on the

2083.04

West Coast.

2084.079

>> Thank you. Take care.

2085.839

>> You too.