📺 Develpreneur YouTube Episode

Video + transcript

Customer Feedback for Developers: How to Listen Without Losing Your Vision

2026-02-10 •Youtube

Detailed Notes

Customer feedback for developers is one of the hardest skills to master—especially when you’re building something you care about. In this episode of Building Better Developers, we explore how to listen to users without losing focus, momentum, or vision.

The conversation covers how developers transition from building features to making decisions, why talking to the wrong audience leads to scope creep, and how faster shipping improves judgment over time. We also dig into why niching down matters in crowded markets and how self-direction becomes a critical skill when you no longer have a manager setting priorities.

If you’re a developer, tech lead, or engineer thinking about building your own product—or already deep in it—this episode offers practical insight into using customer feedback as a tool, not a trap.

5 Takeaways • Why “this is great, but…” is the most valuable feedback you’ll hear • How to filter customer feedback without ignoring users • The role of speed in building better judgment • Why niching down clarifies product direction • How developers can self-direct without external structure

About Tyler Dane

Tyler Dane has dedicated his career to helping people better manage—and truly appreciate—their time.

After working as a full-time Software Engineer, Tyler recently stepped away from traditional employment to focus entirely on building Compass Calendar, a productivity app designed to help everyday users visualize and plan their day more intentionally. The tool is built from firsthand experience, not theory—shaped by years of experimenting with productivity systems, tools, and workflows.

In a bold reset, Tyler sold most of his belongings and relocated to San Francisco to focus on growing the product, collaborating with partners, and pushing Compass forward.

Outside of coding, Tyler creates YouTube videos and writes about time management and productivity. After consuming countless productivity books, tools, and frameworks, he realized a common trap: doing more without actually accomplishing what matters. That insight led him to break productivity down into its most practical, nuanced components—cutting through hustle culture noise to focus on systems that actually work.

Tyler is unapologetically honest and independent. With no investors, no sponsors, and nothing to sell beyond the value of his work, his focus is simple: help people get more done—and appreciate the limited time they have to do it.

Follow Tyler on • https://www.linkedin.com/in/tyler-dane/ • https://www.youtube.com/@tylerdane-com • https://x.com/_TylerDane_ • https://www.compasscalendar.com

Follow-us on • [email protected] • https://develpreneur.com/ • https://www.youtube.com/@develpreneur • https://facebook.com/Develpreneur • https://x.com/develpreneur • https://www.linkedin.com/company/develpreneur/

Transcript Text
Oh, let's see. All right. So, I guess
while I'm getting some stuff here,
Tyler, we'll give you a little idea of
what little rundown of what we've got.
What are you doing?
>> I need to see where your hole is.
>> Oh,
>> that sounds great.
>> Yeah, just leave that. We'll see how
that works. I'll check that in a minute.
>> I'll make sure to cut that.
>> Yeah. Well, you're not recording yet,
are you?
>> Yeah.
>> Yes.
>> I'm sorry.
>> This is why I need to have technical
people like
>> your computer
>> do that. Yes, I know. I know how to work
this. I'm just I got to turn this thing
off first.
>> Save this for the blooper real.
>> Yeah.
>> Well, we do have a before and after uh
on the YouTube side of this. So, um,
I'll cut some of this, but yeah, we
typically have a pre-show and a post
show, um, kind of like before behind the
scenes kind of stuff that we show on
YouTube.
>> Yeah,
>> we cut that out of the podcast part, but
we keep it on YouTube for fun.
>> Yeah. Gives them a little bonus uh,
material and such. All right, let's see
what we got here.
How's that working? There we go. Oh,
wow. That is Where's the little thing to
>> You want less.
>> Yes. Nope. That's none.
There we go. Yeah, that's not too bad.
All right. So, uh, we do this, let me
straighten my hat out of here a little
bit. We do this as a really just a
conversational kind of thing. We will,
uh, we'll come in, we'll start an
episode. We always break it down into
two. Um we end up doing about I don't
know about 25 minutes a pop something
like that that we will do uh in editing
afterwards as far as the discussion
here. We will start off essentially
beginning an episode. I'll introduce
myself, introduce Michael, we'll allow
you to introduce yourself and then
really we're going to go we'll be off
and running from there. uh because nine
times out of 10, 99 out of 100 basically
right from the interview, we've got a
couple of good questions and and places
to go with our um with the conversation
and pardon pardon me as I bring up some
info here
and there we go.
Any questions? Um I guess the um
audience is uh technical people
basically figure
starting out slash getting into their
career for the most part. They a lot of
them are more uh self-starters,
hustlers, gig economy, side hustles,
stuff like that kind of people. So
that's where the entrepreneurial side
is. We often talk about um building a
business, taking what you've got, what
your skills are, and find a way to turn
that into a product or service or
something along those lines. And um then
we go from there. So it's we go from
there. We can get honestly we can get
fairly technical sometimes um from a
business side as far as you know
marketing and networking and things like
that. We'll also talk about uh we can
get very deep sometimes on the
programming side as well. So we excuse
me we end up
sort of just leaving the there's not a
lot of constraints on how deep or how
high you want to talk essentially.
Um,
>> how old is your audience range?
>> Uh, typically figure mid mid20s,
mid-30s, maybe late 30s, something like
that. Whatever that is. I'm not sure
what generation that is now, but yeah,
>> millennials, I guess.
>> Yeah, exactly.
>> So,
uh, let's see. And then I've got to,
this is actually going to be the first
episode, second episode, first interview
in a new season.
And now I've got to remember what we
decided that season's gonna
>> The season is forward motion. Getting
started on your goals.
>> All right, cool. So, that works. Let me
get back over here.
And uh so no, where' I put my water?
Right there. All right. No further
questions or are you ready? Any
questions that you have? Uh everything
>> way off camera. There you go. That's
better.
>> Um yeah. So, it sounds like you guys
have some ideas on where you want to
take it. How do you feel about like um
me asking you questions about your
careers and I I've looked into your your
book a little bit, Rob, and have your
background, but I don't want to I don't
want to take it off track too far if if
that's not what you or the audience is
is interested in, I guess. Is it more
casual or do you want to make it more
actionable?
>> Uh casual is good. Um we It's nice to
have a an action at the end. have
something actionable that we'll throw at
them. Usually we'll get that actually in
the bonus if nothing else the the
trailing step was we'll come back and
just sort of say after as we're wrapping
up is say hey what's you know what's one
thing that you'd recommend or you know
something along those lines.
>> Uh and we will before we close out the
the audio portion uh the main portion of
it is we'll ask for you know links and
stuff like that. How can you know how
can people best reach out to you? But if
you've got questions, that's yeah, we
can definitely keep it as a a
conversation. That's uh that would be a
really cool new path to take. So, I'm
more than happy to for happy for us to
do a little back and forth like that.
>> Yeah. on my on my side. Um,
I've been thinking about a lot of the
things you've written about about
happiness and developer productivity and
how to level up as like a full stack
developer in the sense of like life and
your work and um, so yeah, as I know
you've thought about this more deeply
and I've read your book sample, so I
have a little snippet about it, but I'd
like to hear after you've just talked to
so many people who who are trying to do
this like what you've learned. So,
however we can work that in, that's just
something personally I'd be curious to
hear about.
>> Yeah, I think definitely we can find a
way to we'll find a way to work that in
for sure. Maybe they'll be that may be
how we sort of like transition from a
part one to a part two. Something along
those lines.
>> All right, Mike. Mike mic is good, Mike.
All right, so we'll go with our three.
This has been a long time since I've
done one of these. We've been down for
like three weeks. Hello and welcome
back. We are into our new season of
developer building better developers and
we are going to talk about quite a few
things talk to quite a few people this
time around as we did in the prior
season but first let me introduce myself
my name is Rob Broadhead one of the
founders of developing also the founder
of RB consulting where we help you
leverage technology to do your business
better whatever that happens to be good
thing bad thing good thing is it is as
I'm sitting here a new year. Uh so got
you know got through 2025. It was not a
fun year for me. It was a lot of
challenge, a lot of work. I am very much
ready to like look forward into 2026. Uh
bad thing is
2025 is still like kicking my butt a
little bit. I'm still like recovering
from that. Uh it's been a little bit of
a slow, you know, slow burn getting out
of it, but uh now it's starting to build
that momentum and move forward much like
we're going to talk about this season,
getting unstuck, getting your momentum.
Perfect kind of thing as we start a year
to start with things like, you know, you
have your uh your resolutions and all
that and you've come through last year
like maybe I did. I got to the end of
the year, got a decent survived it, but
also got some uh some goals and some
challenges for the year ahead. not
exactly where I want to be and maybe
that's what you can do and you'll get
some of this from our discussions this
year but first one who is not stuck
because he's gonna forward motion
himself right into this inter this gosh
I've lost words right introducing
himself Michael go for it
>> hey everyone my name is Mike Moash I'm
one of the co-founders of developer
building better developers I'm also the
founder of vision QA where we build and
test custom software design around your
business uh good things bad things uh
good things We are in a new year. Things
are off to a better start this year than
last year. Uh bad thing. Uh the weather
in Tennessee still is so freaking
unpredictable. We're freezing one day,
warm the next. So, uh allergies are
already upon me.
And today our guest is Tyler Dayne. And
I'm going to let you go ahead and
introduce yourself. So, why don't you
stand up and introduce yourself to the
crowd there? Yeah, I'm already standing,
but I'll tell you, I'm a developer of uh
10 years officially, but I've been
coding for probably 14 or so. And
recently, I've been um doing more of the
entrepreneur stuff. So, last year in the
fall, quit my job um and am going all in
on the tool I currently have to bring it
to market and get it profitable. So,
day-to-day I'm doing a lot of coding, uh
but also marketing and getting it off
the ground.
And that is gosh that's a sweet spot. I
think there's a lot of people out in the
audience that have some that are somehow
related to that. We've either done that
or are considering doing something like
that. So I think I'll start with the big
question is what what prompted you to to
go ahead and dive, you know, fully into
this product? What is it that that led
up to this maybe?
>> Yeah, I've gotten that a few times and
um honestly the completely honest answer
is I was just sick of having a full-time
job. you did not need to go full-time on
this. Um, I just feel like I don't like
having a full-time job. I don't like
being told what to do. I'm very
stubborn. I have a big ego. Um, and I
had enough financial savings from my
full-time job of the last two years when
I was a a lead engineer when I said,
"Okay, I have enough where I can give
myself some padding to do this." But if
you were just to be like responsible, I
would say just keep moonlighting. Um,
don't go full-time and then try it out
and see what the market says. Um, but it
was honestly I was just so I was so sick
of it. And nothing against the other job
or the other employees. I still stay in
touch with them and um, appreciate them
a lot. It's just more of the it just
doesn't fit me and I know that. And I
had enough savings to um, allow myself
to take another swing and make it work
this time.
Yeah. And I think that's a that's again
it's a it's one of those things that I
think people struggle with a little bit
because you there's the love of your
product. I think anybody that's building
their own product, there's some sort of
a love. There's a desire to get that
thing out the door. And then there's the
responsible side of you I've got to pay
bills and things like that. And then
also there's just whatever sort of
loyalty that you have to your to an
existing job. And then there's the fear
of stepping out and saying, "Okay, now
I'm, you know, it sounds really cool.
I'm going to be my own boss. Until day
one, when you're your own boss, you're
like, "Okay, well, all right. Now, what
do I do?" It's one of those things where
sometimes it's very challenging to to
get out of bed and say, "Okay, now I've
got to go to work when work is not
anything that you've you've related to
before." So, I I love that that
recommendation. just say keep trying
out, you know, do a little moonlighting
of essentially sort of that side hustle
where it's you've got your real job and
allow yourself to to work your way in.
And that leads me to the next question.
So, you did this, did you,
as you were moving to leave your job and
go into this full-time, did you sort of
put together, you know, a plan and a
road map and say, "All right, you know,
I'm working towards this day one when
I'm my own boss. I'm going to go do
this." or did you leave your job and
then say, "Okay, now I'm all my own
boss. I've got to figure out where I
want to go from here."
>> That's that's what I did the first time.
So, this is like my third time doing
this pattern of thing. Like, get
full-time job, get financially stable,
get sick of it, quit. So, this is round
three for me. And round one was um I'm
so great. I don't need to have a plan.
I'm just going to quit and do it. And I
I didn't have a product. I didn't know
what kind of person I wanted to serve. I
it was just like open free time and I
had no structure and um and I kept the
runway low or my expenses low and so I
could extend the runway a lot and I was
in my um mid20s so it like wasn't that
tough to live frugally. Um, but then I
just never got anywhere and the long
delays and the lack of momentum and um,
doing it yourself all solo, it it just
wore me down. And um, this time I do
have a plan, a rough plan on who I want
to serve, which is software engineers.
Um, which is why I was really excited to
to chat with you guys today. And a rough
plan about what the product could look
like. Um, and a couple problems to
solve. And the product is out there now,
one version of it. So it's an open
source tool and anyone can use it and
we're going to pivot it um to make it
more more useful. But I have a lot like
set up. I have the analytics set up. I
have bunch of users I've talked to. I've
got all the CI pipelines and it's all
deploying and like I can I can ship
something within 3 minutes if I want to.
Um so there's a lot the foundation is a
lot better. And then I'll also say on a
personal side, um, like I'm a lot more
stoic or emotionally stable than I was
before. So I don't get knocked off
center when someone doesn't like the app
or when someone says no to a call or um
when I can't get the ear of someone I
want to uh get some feedback from. Like
before that really threw me off. I think
there's also a part of like a character
stability that that needs to be there um
to really go for it. Uh so you don't so
I don't go back and forth and like waste
too much time. So all that came together
I felt like okay this is enough to work
with and make something happen.
>> So you say this is your third attempt.
So between the three different attempts
and in between, you know, taking these
jobs uh to get financially stable, we've
all kind of done that, but what's kind
of your lesson learned? Why are you
doing this a third time? You know,
between the first and now, what are some
of the steps that you have uh like
lessons learned and what do you think uh
you've improved upon and why you think
it's going to work this time? Um,
okay. I'll tell you why I'm just doing
it in general, then I'll say the lessons
I learned the first two two attempts.
Um,
I think some people are um
can just be employees and that I have
nothing against that. Like that's
awesome and I'm jealous of those people.
Um, but as I just learned about um the
benefits of ownership, as I saw myself
as a creator, I wanted to have more
control over my creation and I wanted to
um decide what I was creating instead of
just signing up for someone else's
creation. I think that's one of the
double-edged swords of being a developer
is that you have the skills to create
anything, but then to get off your feet,
to get your first job, to get your
experience, you have to give up all your
time creating someone else's thing. And
that's a trade-off you make. And I felt
like if I just stuck in that lane
forever of creating someone else's thing
and just getting better at the creation
part, um like the craft of it, uh I
would I would just not be happy. Like I
I've proved that at job after job after
job after job. Um so I just know that
about myself. And so now it's just a
matter of actually executing better than
I did before. Um which goes to your
second question. And the thing I keep
coming back to is um just speed. Like I
didn't want it to be this conclusion. I
wanted to have more balance or to just
be really tuned into my judgment where
anything I did was the right thing and I
could just do it well and then I could
go a little slower and still out
compete. But now I think it's just doing
a lot and seeing what works, doubling
down on what doesn't work or on what
works, letting go of what doesn't work,
and then just the sheer like violent
volume lets you hone your judgment. So,
you do get to that point where you can
decide what is the right thing to do and
what isn't. Um, but early on, I just
didn't do enough. It took too long to
ship. My users saw it. uh my teammates
saw it, the potential people I was
trying to recruit, saw it, and um I
think that was the main thing. I was
just not willing to work hard enough or
long enough and do enough. Um so I'm
flipping that this time. Now I've set up
my whole life where it's all simple. Um
all I need to do is have some good food,
uh get some sunlight, do some exercise,
and then I work. And that's that's my
whole life now. And I'm at peace with
that. um it it actually gives me a lot
of joy living this way. So um that's the
main thing.
>> Excellent. All right. So you talked
about being a creator and you've talked
about this is your third time and you're
working, you know, you're basically
putting all your eggs in your basket.
You're, you know, focusing on your
application. You're trying to get it out
there. How did you come up with your
current product? And how are you
ensuring that you have a product that
has a customer base or how did you
define the problem that you're solving
and you know that you actually it that
is a problem that people want to
purchase?
>> Yeah, I was building for myself. So I
told you that first time I just quit and
um went out there without a plan and I
saw when I was doing that I had no
structure around my time. like I went
from having my full days uh with a bunch
of product managers filling up my
calendar with meetings um and PR reviews
and whatever and then I quit and then I
had nothing and I saw myself just not
having any accountability or direction.
So I'm like I need some structure um now
that I have full control of my time. But
what I was seeing was um there was the
solutions were at the opposite ends of
extremes. There was the kind of tools
that wanted you to time block every
minute of your day and like go all out
and then there were tools that like were
too loose and didn't let you do enough.
So I wanted a tool where I can hold
myself accountable but like not overdo
it and be subservient to the tool
itself. So that's what I started
building. Played around with a lot of
different things. Um but the problem was
trying to solve my own problem of not
structuring my time well and being
accountable. Especially when you're
solo, you can buy you can buy your own
BS like so easily. So having some kind
of a metric or tool or um something to
reflect reality back to you is really
important. Uh so I built it and
what I learned about the market is um
selling it as a general productivity
tool appeals to a lot of people, but um
it's hard to really cut through there. I
had a hard time competing on um just
that as a selling point. Like here's a
productivity app that'll make you more
productive cuz so many other apps are
already out there and they have such a
rich feature set that to compete with
them. I would have need needed to raise
a lot of money and have a big team and
then get to feature parody with these
other tools um and then make it cheaper
or have some other um tweak on it.
Whereas when people would come to my app
with that in mind, like, oh, it's a
Google calendar clone or it's a
Calendarly clone, um, they would just
find all these things that Google
calendar could do that mine couldn't or
Calendarly could do that mine couldn't.
Um, so that comes to the pivot and the
pivot is just focusing more on a
specific person and picking like one
specific job that that one specific
person does. And so that's where I'm
coming to to coders to developers
software engineers and um the problems
I'm looking at are either writing the
code um helping that workflow get better
or planning to write the code like
creating issues and structuring those.
Um
but that was a long winded um response.
That's that's what came to mind.
So if I were to use your application and
say I was your customer, what so you
just compared this to like calendar or
people have compared this to calendar or
Google calendar. How like how are you
going to sell this to me? You know, how
is this tool going to make my life
better for me if I were to use this
tool? What are the expectations from the
user that you're you know what are
I guess at the end of the day what kind
of metrics and things are you going to
be showing me that this is working for
me or that this application is actually
going to make my day better.
>> Yeah. So I'm pitching it now as like
what the product is today. Um since I
mentioned the pivot and how we're
changing but today it's out there it's
live. Um, how it helps you now is it's a
better UX. Uh, and it's built for like
an engineer sense. So, the keyboard
shortcuts offline. Uh, it just works.
It's not too bloated. It's lightweight.
So, people who like premium tools, um,
people who like taking vitamins,
everyone used to say to me like, don't
build, um, build a build a painkiller
out of vitamins. And I always say like,
I have vitamins every day. I love
vitamins. Vitamins are a huge industry.
Some people just love vitamins and some
people just love premium tools that feel
good. So, if you're if you're in your
calendar all the time, if you're in your
to-do app all the time, if you're on
your computer, your whole life is there.
You want to have the best tools. Uh and
so mine is in that category. And that's
how I pitch it to people. So, if you
really care about having a really nice,
lightweight, premium feeling tool, you
might be interested in in my app,
Compass. But if not, just keep using
Google Calendar and like that's fine. No
worries.
>> Yeah, I think that's often the struggle.
Uh, and this is there's a lot a lot to
unpack in what you've you've already
laid out is that that I think especially
as developers, we can create, you know,
just about anything. And it's those of
us that that make that step into it and
say, you know what, I've got this itch I
want to scratch. And so you build
something. And then you go, well,
everybody should love this cuz I love
it. Because you build it, you know, for
yourself. And I think that's often the
first the first hurdle to get over is
like, okay, this is how I work. Maybe
not everybody else does. Or if there are
people that do, I've got to go make sure
I'm talking to those people. I'm not
talking like you found out. You don't
want to talk to everybody that's got a
calendar app because everybody's got one
on their phone and and you run into
exactly what you found is it like if you
look like X then people are going to say
why can't you do the same thing that X
does you know it's and Ken I got to you
know I got to say that where you're at
has got to be one of those areas it's
just flooded like you said there's
productivity tools out the wazoo every
you know there's phone apps there's
desktop apps there's automated things
there's enterprise level there's small.
So, you know, that's it is definitely an
area that's difficult to to, you know,
get yourself heard amongst the noise and
it's great to take that and focus and
say um this is always people come back
to the idea of having your avatar, your
ideal customer and saying this is who
I'm serving and focus on that. I think,
you know, people talk about uh riches in
the niches and some of those kinds of
things and and niching down, but it's
not about
shrinking your your available customers
as much as it is is making sure that
you're laser focused on the customer
that's going to most benefit from your
product. And uh I've seen that a lot
where people sort of go and have done it
myself and I think Michael's done it as
well where we we go through these
iterations of like okay we're going to
give it a shot and then we back off
because it's not quite what we want to
do. So we'll you know we re sort of like
you know recuperate reset and say okay
now we're going to take a shot and then
we you know maybe it doesn't succeed and
so we come back all right so now we're
going to take a shot. But I think each
time you learn, and that's one of those
key things is that incremental each time
you do it, you're further along. You've
learned more and you've hit the, you
know, one of the things I've I've often
said, which is why developer is what it
is, is that developing and creating
tools is not going to get you everything
you need. You have to actually get on
the entrepreneur side, the business side
of it, and understand that, okay, we've
got a product, we've got to be able to
deliver, we've got to be able to sell
sell it and market it, and we've got to
be able to, you know, have all of the
things that are involved with that. So,
it's really uh it's really fascinating
to hear you you talk about this so much
in line with, you know, what we we talk
about very often, turning you into like
almost I guess you may almost be like
our avatar, you know, like our ideal
kind of of of person out there in the
audience. that's saying, "Okay, we're,
you know, you're going through it. You
got some skills, and then now you're out
there and doing it on your own."
>> Can I can I ask you then, um, since
you've talked to more people who, um,
are in this kind of same phase, what are
some of the skills that great developers
or engineers have um or are lacking when
it comes to the entrepreneurship side?
So, uh, that they don't learn when
they're becoming great developers, that
they have to learn quickly when they're
bringing it all together.
>> I think the biggest one is um, honestly,
especially senior engineers, and I've
even suffered from this in my career a
little bit, is actually listening to
your customers. Finding out who your
customer is and listening to them
because it is is too easy for us to say
this is what needs to be built. these
are the requirements and then you put in
front of somebody and you you're not
listening to what their feedback is
where they say well yeah this is great
but these are some things that it would
would make it easier to use and a lot of
times we hear this is great so and then
the butt just sort of gets lost in you
know in the static uh and I think that I
think you um you alluded to earlier is
the
um being personally tied to what we
build uh we've actually had I think
almost whole seasons where we've talked
about some of this where it's it is very
hard to be a creator and then have
somebody say that your baby is ugly. But
that's not you know we need to not look
at it that way but instead to hear oh
you've built something and somebody
cares enough that they're giving you
feedback and so take that and say okay
I'm going to serve that person by
building that feedback back into into my
solution. And it's you when you're
building it for yourself, that's one
thing because you you know if you like
it or not and you can iterate through
stuff and you can wash away the warts
and stuff like that because you say,
"Well, at least it's doing what I want
it to do." But if somebody's paying for
a product or a service, then they have
expectations and you have to remember
that that's part of it. And particularly
I think coming out of corporate we'll
call it corporate America you know being
an employee
I think I think one of the hardest
things figure out how to direct yourself
how to organize your time how to know
what your priorities are because it's
you laid it out like you'll have a
project manager or a manager that says
this is the project you're working on
these are the requirements this is the
design this is this is how it goes and
we love to complain about that as
developers and say well nobody does it
right they're not doing this right they
didn't do enough of this they did too
much of that. But when we do it
ourselves
now all of those things that we I'll
call it got for free now have
disappeared. We don't have a team. We
don't have other people to ping stuff
off of. We don't have uh software, you
know, all the tools and all of that kind
of stuff. We don't have the freedom to
take a day off unless we like now we're
not getting paid when we take a day off.
So there's it's a lot of those things
that um I think we run into and it
really is it's just like that's why I
love the idea of a side hustle is like
forcing yourself to to a schedule even
of like I'm going to spend 5 hours a
week on a Saturday let's say and and do
this work and I'm going to make sure
that I'm making it productive because
otherwise it's really easy for it to
your backlog to never get addressed.
>> For sure. Well, you might
>> Yeah. The other the other problem with
that is
um and I've run into this multiple times
where you have this idea, you build this
product and you've got a customer in
mind and then you go out to find those
customers and you're not finding the
right people or you're not getting the
right customer. You're talking to
people, yes, but the people you're
talking to aren't your ideal customers.
So the feedback you're getting can lead
you to scope creep or you end up
changing your product to serve the wrong
customer. And you got to be careful of
that. Especially
this is your third iteration. But really
at any iterated process or anytime
you're doing this starting a side
hustle, starting a business, you have
this vision. You have this idea of your
application. You you may have already
written the application. You have to be
careful. As Rob mentioned, you have to
listen to yes, we like this, but and you
do have to pay attention to the butt.
You want to listen to the feedback. You
want to listen to that criticism to find
out, are you in the right niche? Is your
product really serving the customer that
you're after, but again, you also have
to listen to make sure that the customer
you're trying to serve that you're
talking to those customers and you're
not talking to the wrong customer. It
it's kind of like that old saying, you
know, build a better mousetrap and
you'll lead the world to your door. The
problem is there are too many mousetraps
out there. You don't necessarily want to
flood a market and be the app of
everything because you'll be the app for
no one because there's too much
competition. You want to make sure that
you find that niche that your software
is serving a purpose. it's solving a
problem and that you're getting in front
of the right people for them, you know,
for to solve their problem and make
their lives better.
And that is where we're going to pause
this interview. Uh don't worry, we are
not done. Uh Tyler is going to continue
to pick our brains while we continue to
pick his. It's just a great little thing
going on here. Had a great conversation
with him. really appreciate his time and
uh the questions he asked were were
excellent and uh the experience that
he's brought that that he shared. I
really uh really appreciate that he's
he's opened up and and given us some of
that and just sounds like a great guy to
follow. So definitely uh reach out. The
links will be in the show notes and
things like that. So uh reach out, say
hi and uh maybe he can help you also be
more productive and get to whatever
product it is that you are creating.
That being said, it's time for us to
wrap this one up. We will be back before
you know it with our next episode. But
go out there and have yourself a great
day, a great week, and we will talk to
you next time.
Transcript Segments
27.599

Oh, let's see. All right. So, I guess

29.679

while I'm getting some stuff here,

31.279

Tyler, we'll give you a little idea of

32.64

what little rundown of what we've got.

36.64

What are you doing?

37.36

>> I need to see where your hole is.

38.96

>> Oh,

39.44

>> that sounds great.

40.399

>> Yeah, just leave that. We'll see how

41.92

that works. I'll check that in a minute.

45.68

>> I'll make sure to cut that.

47.68

>> Yeah. Well, you're not recording yet,

49.92

are you?

50.399

>> Yeah.

50.8

>> Yes.

52.96

>> I'm sorry.

54

>> This is why I need to have technical

55.28

people like

56.16

>> your computer

56.559

>> do that. Yes, I know. I know how to work

58.16

this. I'm just I got to turn this thing

59.84

off first.

64

>> Save this for the blooper real.

66.4

>> Yeah.

67.439

>> Well, we do have a before and after uh

70.08

on the YouTube side of this. So, um,

73.84

I'll cut some of this, but yeah, we

75.6

typically have a pre-show and a post

77.36

show, um, kind of like before behind the

82.08

scenes kind of stuff that we show on

83.759

YouTube.

84.56

>> Yeah,

85.28

>> we cut that out of the podcast part, but

86.96

we keep it on YouTube for fun.

89.439

>> Yeah. Gives them a little bonus uh,

91.68

material and such. All right, let's see

93.84

what we got here.

96.4

How's that working? There we go. Oh,

99.36

wow. That is Where's the little thing to

102.799

>> You want less.

103.759

>> Yes. Nope. That's none.

107.759

There we go. Yeah, that's not too bad.

111.439

All right. So, uh, we do this, let me

115.119

straighten my hat out of here a little

116.32

bit. We do this as a really just a

118.88

conversational kind of thing. We will,

120.96

uh, we'll come in, we'll start an

122.56

episode. We always break it down into

124.96

two. Um we end up doing about I don't

128.16

know about 25 minutes a pop something

130.08

like that that we will do uh in editing

133.36

afterwards as far as the discussion

135.04

here. We will start off essentially

137.36

beginning an episode. I'll introduce

139.84

myself, introduce Michael, we'll allow

142.16

you to introduce yourself and then

144.319

really we're going to go we'll be off

146.08

and running from there. uh because nine

148.64

times out of 10, 99 out of 100 basically

151.68

right from the interview, we've got a

153.2

couple of good questions and and places

155.04

to go with our um with the conversation

159.76

and pardon pardon me as I bring up some

164.08

info here

167.28

and there we go.

169.84

Any questions? Um I guess the um

172.64

audience is uh technical people

176.4

basically figure

178.64

starting out slash getting into their

180.48

career for the most part. They a lot of

182.72

them are more uh self-starters,

185.2

hustlers, gig economy, side hustles,

187.519

stuff like that kind of people. So

188.64

that's where the entrepreneurial side

190.159

is. We often talk about um building a

193.28

business, taking what you've got, what

194.959

your skills are, and find a way to turn

196.56

that into a product or service or

198.319

something along those lines. And um then

201.28

we go from there. So it's we go from

203.04

there. We can get honestly we can get

205.12

fairly technical sometimes um from a

208.319

business side as far as you know

209.84

marketing and networking and things like

211.68

that. We'll also talk about uh we can

213.76

get very deep sometimes on the

215.2

programming side as well. So we excuse

218.08

me we end up

220.319

sort of just leaving the there's not a

222.319

lot of constraints on how deep or how

224.08

high you want to talk essentially.

227.84

Um,

228.239

>> how old is your audience range?

230.72

>> Uh, typically figure mid mid20s,

233.68

mid-30s, maybe late 30s, something like

235.519

that. Whatever that is. I'm not sure

237.12

what generation that is now, but yeah,

239.599

>> millennials, I guess.

240.799

>> Yeah, exactly.

243.92

>> So,

246

uh, let's see. And then I've got to,

247.519

this is actually going to be the first

249.439

episode, second episode, first interview

251.68

in a new season.

253.84

And now I've got to remember what we

256.32

decided that season's gonna

257.919

>> The season is forward motion. Getting

259.919

started on your goals.

262.079

>> All right, cool. So, that works. Let me

265.28

get back over here.

267.44

And uh so no, where' I put my water?

272.16

Right there. All right. No further

274.16

questions or are you ready? Any

275.52

questions that you have? Uh everything

277.68

>> way off camera. There you go. That's

279.52

better.

282.16

>> Um yeah. So, it sounds like you guys

284.72

have some ideas on where you want to

286.4

take it. How do you feel about like um

289.199

me asking you questions about your

290.96

careers and I I've looked into your your

293.36

book a little bit, Rob, and have your

294.72

background, but I don't want to I don't

297.68

want to take it off track too far if if

299.919

that's not what you or the audience is

301.44

is interested in, I guess. Is it more

304.32

casual or do you want to make it more

306.24

actionable?

307.68

>> Uh casual is good. Um we It's nice to

310.639

have a an action at the end. have

312.88

something actionable that we'll throw at

314.24

them. Usually we'll get that actually in

315.6

the bonus if nothing else the the

317.44

trailing step was we'll come back and

318.88

just sort of say after as we're wrapping

320.8

up is say hey what's you know what's one

323.52

thing that you'd recommend or you know

324.96

something along those lines.

326.479

>> Uh and we will before we close out the

328.56

the audio portion uh the main portion of

331.28

it is we'll ask for you know links and

333.68

stuff like that. How can you know how

335.199

can people best reach out to you? But if

337.52

you've got questions, that's yeah, we

339.12

can definitely keep it as a a

340.639

conversation. That's uh that would be a

342.639

really cool new path to take. So, I'm

344.32

more than happy to for happy for us to

347.36

do a little back and forth like that.

349.44

>> Yeah. on my on my side. Um,

353.52

I've been thinking about a lot of the

354.88

things you've written about about

357.44

happiness and developer productivity and

359.28

how to level up as like a full stack

361.68

developer in the sense of like life and

364.8

your work and um, so yeah, as I know

368.88

you've thought about this more deeply

370.24

and I've read your book sample, so I

372.639

have a little snippet about it, but I'd

374.24

like to hear after you've just talked to

376.96

so many people who who are trying to do

379.44

this like what you've learned. So,

381.919

however we can work that in, that's just

383.919

something personally I'd be curious to

386.08

hear about.

387.68

>> Yeah, I think definitely we can find a

389.44

way to we'll find a way to work that in

392.319

for sure. Maybe they'll be that may be

393.759

how we sort of like transition from a

395.6

part one to a part two. Something along

397.52

those lines.

398.72

>> All right, Mike. Mike mic is good, Mike.

401.759

All right, so we'll go with our three.

404.319

This has been a long time since I've

405.6

done one of these. We've been down for

406.8

like three weeks. Hello and welcome

410

back. We are into our new season of

413.84

developer building better developers and

416.24

we are going to talk about quite a few

418.24

things talk to quite a few people this

419.919

time around as we did in the prior

421.599

season but first let me introduce myself

424.24

my name is Rob Broadhead one of the

425.68

founders of developing also the founder

427.52

of RB consulting where we help you

429.68

leverage technology to do your business

432

better whatever that happens to be good

434.72

thing bad thing good thing is it is as

437.919

I'm sitting here a new year. Uh so got

442.16

you know got through 2025. It was not a

444.56

fun year for me. It was a lot of

445.919

challenge, a lot of work. I am very much

448.16

ready to like look forward into 2026. Uh

452.24

bad thing is

455.28

2025 is still like kicking my butt a

457.759

little bit. I'm still like recovering

459.28

from that. Uh it's been a little bit of

461.12

a slow, you know, slow burn getting out

463.28

of it, but uh now it's starting to build

465.52

that momentum and move forward much like

468.479

we're going to talk about this season,

470.8

getting unstuck, getting your momentum.

473.12

Perfect kind of thing as we start a year

475.28

to start with things like, you know, you

477.12

have your uh your resolutions and all

479.12

that and you've come through last year

481.12

like maybe I did. I got to the end of

482.72

the year, got a decent survived it, but

485.599

also got some uh some goals and some

487.52

challenges for the year ahead. not

489.199

exactly where I want to be and maybe

490.72

that's what you can do and you'll get

492.479

some of this from our discussions this

494.24

year but first one who is not stuck

497.28

because he's gonna forward motion

498.96

himself right into this inter this gosh

501.759

I've lost words right introducing

504.24

himself Michael go for it

506.08

>> hey everyone my name is Mike Moash I'm

507.68

one of the co-founders of developer

509.36

building better developers I'm also the

511.039

founder of vision QA where we build and

513.039

test custom software design around your

515.279

business uh good things bad things uh

517.919

good things We are in a new year. Things

520.08

are off to a better start this year than

521.919

last year. Uh bad thing. Uh the weather

525.92

in Tennessee still is so freaking

528.16

unpredictable. We're freezing one day,

530.24

warm the next. So, uh allergies are

533.12

already upon me.

536.32

And today our guest is Tyler Dayne. And

540.56

I'm going to let you go ahead and

541.839

introduce yourself. So, why don't you

543.76

stand up and introduce yourself to the

545.2

crowd there? Yeah, I'm already standing,

548

but I'll tell you, I'm a developer of uh

551.2

10 years officially, but I've been

552.64

coding for probably 14 or so. And

555.519

recently, I've been um doing more of the

558

entrepreneur stuff. So, last year in the

560.64

fall, quit my job um and am going all in

563.92

on the tool I currently have to bring it

566.24

to market and get it profitable. So,

569.04

day-to-day I'm doing a lot of coding, uh

571.279

but also marketing and getting it off

574

the ground.

576

And that is gosh that's a sweet spot. I

578.399

think there's a lot of people out in the

579.44

audience that have some that are somehow

582.08

related to that. We've either done that

583.76

or are considering doing something like

585.68

that. So I think I'll start with the big

587.12

question is what what prompted you to to

590.24

go ahead and dive, you know, fully into

592.399

this product? What is it that that led

594.08

up to this maybe?

595.92

>> Yeah, I've gotten that a few times and

598.64

um honestly the completely honest answer

601.92

is I was just sick of having a full-time

603.519

job. you did not need to go full-time on

607.2

this. Um, I just feel like I don't like

610.8

having a full-time job. I don't like

612.24

being told what to do. I'm very

614.16

stubborn. I have a big ego. Um, and I

617.2

had enough financial savings from my

619.92

full-time job of the last two years when

621.92

I was a a lead engineer when I said,

625.36

"Okay, I have enough where I can give

627.2

myself some padding to do this." But if

629.6

you were just to be like responsible, I

632.399

would say just keep moonlighting. Um,

634.72

don't go full-time and then try it out

636.48

and see what the market says. Um, but it

639.36

was honestly I was just so I was so sick

641.76

of it. And nothing against the other job

644.24

or the other employees. I still stay in

645.839

touch with them and um, appreciate them

647.76

a lot. It's just more of the it just

650.88

doesn't fit me and I know that. And I

652.64

had enough savings to um, allow myself

655.519

to take another swing and make it work

657.68

this time.

659.519

Yeah. And I think that's a that's again

661.279

it's a it's one of those things that I

663.12

think people struggle with a little bit

664.399

because you there's the love of your

667.2

product. I think anybody that's building

668.8

their own product, there's some sort of

669.92

a love. There's a desire to get that

671.519

thing out the door. And then there's the

673.36

responsible side of you I've got to pay

675.36

bills and things like that. And then

676.88

also there's just whatever sort of

679.6

loyalty that you have to your to an

681.36

existing job. And then there's the fear

683.44

of stepping out and saying, "Okay, now

685.279

I'm, you know, it sounds really cool.

687.519

I'm going to be my own boss. Until day

689.2

one, when you're your own boss, you're

690.56

like, "Okay, well, all right. Now, what

692.88

do I do?" It's one of those things where

694.56

sometimes it's very challenging to to

696.24

get out of bed and say, "Okay, now I've

698.079

got to go to work when work is not

701.2

anything that you've you've related to

703.04

before." So, I I love that that

705.68

recommendation. just say keep trying

707.76

out, you know, do a little moonlighting

709.12

of essentially sort of that side hustle

710.88

where it's you've got your real job and

713.2

allow yourself to to work your way in.

716.64

And that leads me to the next question.

718.64

So, you did this, did you,

721.92

as you were moving to leave your job and

724.32

go into this full-time, did you sort of

725.92

put together, you know, a plan and a

727.6

road map and say, "All right, you know,

729.6

I'm working towards this day one when

731.76

I'm my own boss. I'm going to go do

733.76

this." or did you leave your job and

735.839

then say, "Okay, now I'm all my own

737.839

boss. I've got to figure out where I

739.04

want to go from here."

740.56

>> That's that's what I did the first time.

742.399

So, this is like my third time doing

745.04

this pattern of thing. Like, get

747.12

full-time job, get financially stable,

749.519

get sick of it, quit. So, this is round

752.079

three for me. And round one was um I'm

755.68

so great. I don't need to have a plan.

757.68

I'm just going to quit and do it. And I

760.399

I didn't have a product. I didn't know

762.399

what kind of person I wanted to serve. I

765.04

it was just like open free time and I

767.12

had no structure and um and I kept the

770.639

runway low or my expenses low and so I

773.519

could extend the runway a lot and I was

775.68

in my um mid20s so it like wasn't that

778.56

tough to live frugally. Um, but then I

782.72

just never got anywhere and the long

785.2

delays and the lack of momentum and um,

788.48

doing it yourself all solo, it it just

791.68

wore me down. And um, this time I do

796

have a plan, a rough plan on who I want

797.839

to serve, which is software engineers.

800.079

Um, which is why I was really excited to

801.92

to chat with you guys today. And a rough

804.72

plan about what the product could look

806.88

like. Um, and a couple problems to

809.36

solve. And the product is out there now,

811.2

one version of it. So it's an open

813.36

source tool and anyone can use it and

815.44

we're going to pivot it um to make it

818

more more useful. But I have a lot like

820.16

set up. I have the analytics set up. I

822.56

have bunch of users I've talked to. I've

825.12

got all the CI pipelines and it's all

827.36

deploying and like I can I can ship

829.68

something within 3 minutes if I want to.

832.079

Um so there's a lot the foundation is a

834.959

lot better. And then I'll also say on a

838

personal side, um, like I'm a lot more

841.68

stoic or emotionally stable than I was

844.24

before. So I don't get knocked off

846.32

center when someone doesn't like the app

848.24

or when someone says no to a call or um

851.92

when I can't get the ear of someone I

854.32

want to uh get some feedback from. Like

856.16

before that really threw me off. I think

858.639

there's also a part of like a character

861.199

stability that that needs to be there um

864.48

to really go for it. Uh so you don't so

866.8

I don't go back and forth and like waste

869.279

too much time. So all that came together

871.839

I felt like okay this is enough to work

874.639

with and make something happen.

878.56

>> So you say this is your third attempt.

880.959

So between the three different attempts

884.8

and in between, you know, taking these

887.279

jobs uh to get financially stable, we've

889.92

all kind of done that, but what's kind

892.959

of your lesson learned? Why are you

894.48

doing this a third time? You know,

895.92

between the first and now, what are some

898

of the steps that you have uh like

900.48

lessons learned and what do you think uh

902.959

you've improved upon and why you think

904.639

it's going to work this time? Um,

908.079

okay. I'll tell you why I'm just doing

910.56

it in general, then I'll say the lessons

912.399

I learned the first two two attempts.

914.8

Um,

916.72

I think some people are um

921.519

can just be employees and that I have

923.6

nothing against that. Like that's

926.16

awesome and I'm jealous of those people.

928.399

Um, but as I just learned about um the

932.48

benefits of ownership, as I saw myself

934.959

as a creator, I wanted to have more

936.959

control over my creation and I wanted to

940.399

um decide what I was creating instead of

942.88

just signing up for someone else's

944.16

creation. I think that's one of the

946.32

double-edged swords of being a developer

948.079

is that you have the skills to create

950.8

anything, but then to get off your feet,

954.24

to get your first job, to get your

955.68

experience, you have to give up all your

958.399

time creating someone else's thing. And

962.16

that's a trade-off you make. And I felt

964.24

like if I just stuck in that lane

966.32

forever of creating someone else's thing

968.32

and just getting better at the creation

970

part, um like the craft of it, uh I

973.6

would I would just not be happy. Like I

976.56

I've proved that at job after job after

979.12

job after job. Um so I just know that

981.519

about myself. And so now it's just a

983.36

matter of actually executing better than

985.36

I did before. Um which goes to your

987.839

second question. And the thing I keep

990.639

coming back to is um just speed. Like I

994.639

didn't want it to be this conclusion. I

997.12

wanted to have more balance or to just

1000.32

be really tuned into my judgment where

1003.759

anything I did was the right thing and I

1005.68

could just do it well and then I could

1007.44

go a little slower and still out

1009.04

compete. But now I think it's just doing

1012.399

a lot and seeing what works, doubling

1016.079

down on what doesn't work or on what

1018.32

works, letting go of what doesn't work,

1020.959

and then just the sheer like violent

1024.559

volume lets you hone your judgment. So,

1026.799

you do get to that point where you can

1028.959

decide what is the right thing to do and

1030.72

what isn't. Um, but early on, I just

1033.36

didn't do enough. It took too long to

1035.679

ship. My users saw it. uh my teammates

1039.12

saw it, the potential people I was

1040.64

trying to recruit, saw it, and um I

1043.76

think that was the main thing. I was

1045.28

just not willing to work hard enough or

1047.52

long enough and do enough. Um so I'm

1050.559

flipping that this time. Now I've set up

1052.799

my whole life where it's all simple. Um

1055.919

all I need to do is have some good food,

1058.64

uh get some sunlight, do some exercise,

1060.72

and then I work. And that's that's my

1063.2

whole life now. And I'm at peace with

1065.2

that. um it it actually gives me a lot

1067.76

of joy living this way. So um that's the

1070.88

main thing.

1073.12

>> Excellent. All right. So you talked

1075.12

about being a creator and you've talked

1076.72

about this is your third time and you're

1078.88

working, you know, you're basically

1080.72

putting all your eggs in your basket.

1082.4

You're, you know, focusing on your

1084.559

application. You're trying to get it out

1086.08

there. How did you come up with your

1088

current product? And how are you

1091.2

ensuring that you have a product that

1094.16

has a customer base or how did you

1096.72

define the problem that you're solving

1098.799

and you know that you actually it that

1101.28

is a problem that people want to

1102.799

purchase?

1103.919

>> Yeah, I was building for myself. So I

1108

told you that first time I just quit and

1110.72

um went out there without a plan and I

1113.039

saw when I was doing that I had no

1114.799

structure around my time. like I went

1116.799

from having my full days uh with a bunch

1119.44

of product managers filling up my

1121.039

calendar with meetings um and PR reviews

1124.32

and whatever and then I quit and then I

1126.24

had nothing and I saw myself just not

1129.44

having any accountability or direction.

1131.12

So I'm like I need some structure um now

1133.919

that I have full control of my time. But

1136.08

what I was seeing was um there was the

1139.919

solutions were at the opposite ends of

1141.76

extremes. There was the kind of tools

1144

that wanted you to time block every

1146.08

minute of your day and like go all out

1148.559

and then there were tools that like were

1150

too loose and didn't let you do enough.

1152.4

So I wanted a tool where I can hold

1154.64

myself accountable but like not overdo

1156.72

it and be subservient to the tool

1159.12

itself. So that's what I started

1160.559

building. Played around with a lot of

1162.64

different things. Um but the problem was

1165.2

trying to solve my own problem of not

1166.96

structuring my time well and being

1168.559

accountable. Especially when you're

1170.48

solo, you can buy you can buy your own

1173.039

BS like so easily. So having some kind

1175.76

of a metric or tool or um something to

1180

reflect reality back to you is really

1182

important. Uh so I built it and

1186.24

what I learned about the market is um

1189.12

selling it as a general productivity

1190.88

tool appeals to a lot of people, but um

1194.64

it's hard to really cut through there. I

1196.24

had a hard time competing on um just

1199.679

that as a selling point. Like here's a

1202.08

productivity app that'll make you more

1203.76

productive cuz so many other apps are

1205.76

already out there and they have such a

1207.6

rich feature set that to compete with

1210.08

them. I would have need needed to raise

1212.24

a lot of money and have a big team and

1213.84

then get to feature parody with these

1215.76

other tools um and then make it cheaper

1218.559

or have some other um tweak on it.

1221.679

Whereas when people would come to my app

1224.08

with that in mind, like, oh, it's a

1226.32

Google calendar clone or it's a

1228.159

Calendarly clone, um, they would just

1230.72

find all these things that Google

1232.32

calendar could do that mine couldn't or

1234

Calendarly could do that mine couldn't.

1236.72

Um, so that comes to the pivot and the

1239.28

pivot is just focusing more on a

1242.159

specific person and picking like one

1245.12

specific job that that one specific

1247.12

person does. And so that's where I'm

1249.12

coming to to coders to developers

1251.76

software engineers and um the problems

1255.679

I'm looking at are either writing the

1257.28

code um helping that workflow get better

1260.4

or planning to write the code like

1262.559

creating issues and structuring those.

1264.799

Um

1266.32

but that was a long winded um response.

1269.28

That's that's what came to mind.

1272

So if I were to use your application and

1275.28

say I was your customer, what so you

1278.08

just compared this to like calendar or

1280.08

people have compared this to calendar or

1281.919

Google calendar. How like how are you

1285.36

going to sell this to me? You know, how

1287.28

is this tool going to make my life

1289.28

better for me if I were to use this

1291.36

tool? What are the expectations from the

1293.76

user that you're you know what are

1296.96

I guess at the end of the day what kind

1298.72

of metrics and things are you going to

1300

be showing me that this is working for

1302.08

me or that this application is actually

1303.919

going to make my day better.

1307.28

>> Yeah. So I'm pitching it now as like

1309.36

what the product is today. Um since I

1311.84

mentioned the pivot and how we're

1313.28

changing but today it's out there it's

1315.12

live. Um, how it helps you now is it's a

1317.84

better UX. Uh, and it's built for like

1321.039

an engineer sense. So, the keyboard

1324.64

shortcuts offline. Uh, it just works.

1328.24

It's not too bloated. It's lightweight.

1330.64

So, people who like premium tools, um,

1333.76

people who like taking vitamins,

1335.44

everyone used to say to me like, don't

1337.12

build, um, build a build a painkiller

1340.72

out of vitamins. And I always say like,

1342.799

I have vitamins every day. I love

1344.48

vitamins. Vitamins are a huge industry.

1347.36

Some people just love vitamins and some

1349.44

people just love premium tools that feel

1352.24

good. So, if you're if you're in your

1355.12

calendar all the time, if you're in your

1356.72

to-do app all the time, if you're on

1358.96

your computer, your whole life is there.

1361.12

You want to have the best tools. Uh and

1363.28

so mine is in that category. And that's

1366

how I pitch it to people. So, if you

1367.36

really care about having a really nice,

1369.679

lightweight, premium feeling tool, you

1372.32

might be interested in in my app,

1374.08

Compass. But if not, just keep using

1376.24

Google Calendar and like that's fine. No

1378.559

worries.

1380.96

>> Yeah, I think that's often the struggle.

1383.039

Uh, and this is there's a lot a lot to

1385.84

unpack in what you've you've already

1387.2

laid out is that that I think especially

1389.6

as developers, we can create, you know,

1392

just about anything. And it's those of

1395.039

us that that make that step into it and

1397.28

say, you know what, I've got this itch I

1398.559

want to scratch. And so you build

1399.919

something. And then you go, well,

1401.039

everybody should love this cuz I love

1402.72

it. Because you build it, you know, for

1404.4

yourself. And I think that's often the

1406.559

first the first hurdle to get over is

1408.96

like, okay, this is how I work. Maybe

1410.72

not everybody else does. Or if there are

1413.6

people that do, I've got to go make sure

1415.039

I'm talking to those people. I'm not

1416.559

talking like you found out. You don't

1418.72

want to talk to everybody that's got a

1420

calendar app because everybody's got one

1421.76

on their phone and and you run into

1423.76

exactly what you found is it like if you

1425.919

look like X then people are going to say

1428.24

why can't you do the same thing that X

1430.4

does you know it's and Ken I got to you

1434.24

know I got to say that where you're at

1436

has got to be one of those areas it's

1437.919

just flooded like you said there's

1440.4

productivity tools out the wazoo every

1442.799

you know there's phone apps there's

1444.48

desktop apps there's automated things

1446.32

there's enterprise level there's small.

1448.4

So, you know, that's it is definitely an

1450.24

area that's difficult to to, you know,

1452.24

get yourself heard amongst the noise and

1455.52

it's great to take that and focus and

1457.279

say um this is always people come back

1459.919

to the idea of having your avatar, your

1461.679

ideal customer and saying this is who

1463.6

I'm serving and focus on that. I think,

1466.88

you know, people talk about uh riches in

1468.88

the niches and some of those kinds of

1470.72

things and and niching down, but it's

1473.44

not about

1475.44

shrinking your your available customers

1478.72

as much as it is is making sure that

1480.64

you're laser focused on the customer

1483.44

that's going to most benefit from your

1485.44

product. And uh I've seen that a lot

1487.76

where people sort of go and have done it

1489.36

myself and I think Michael's done it as

1490.799

well where we we go through these

1492.88

iterations of like okay we're going to

1494.64

give it a shot and then we back off

1496.159

because it's not quite what we want to

1497.919

do. So we'll you know we re sort of like

1500.72

you know recuperate reset and say okay

1502.96

now we're going to take a shot and then

1504.88

we you know maybe it doesn't succeed and

1506.88

so we come back all right so now we're

1508.08

going to take a shot. But I think each

1509.36

time you learn, and that's one of those

1511.2

key things is that incremental each time

1513.52

you do it, you're further along. You've

1515.2

learned more and you've hit the, you

1518

know, one of the things I've I've often

1519.52

said, which is why developer is what it

1521.919

is, is that developing and creating

1524.4

tools is not going to get you everything

1526.32

you need. You have to actually get on

1527.679

the entrepreneur side, the business side

1529.279

of it, and understand that, okay, we've

1532.4

got a product, we've got to be able to

1533.679

deliver, we've got to be able to sell

1535.279

sell it and market it, and we've got to

1537.039

be able to, you know, have all of the

1539.12

things that are involved with that. So,

1541.44

it's really uh it's really fascinating

1543.039

to hear you you talk about this so much

1545.039

in line with, you know, what we we talk

1546.96

about very often, turning you into like

1549.279

almost I guess you may almost be like

1551.2

our avatar, you know, like our ideal

1553.52

kind of of of person out there in the

1555.919

audience. that's saying, "Okay, we're,

1557.279

you know, you're going through it. You

1558.4

got some skills, and then now you're out

1561.279

there and doing it on your own."

1563.52

>> Can I can I ask you then, um, since

1565.679

you've talked to more people who, um,

1569.76

are in this kind of same phase, what are

1572.08

some of the skills that great developers

1575.84

or engineers have um or are lacking when

1579.279

it comes to the entrepreneurship side?

1581.2

So, uh, that they don't learn when

1584.24

they're becoming great developers, that

1585.919

they have to learn quickly when they're

1587.679

bringing it all together.

1589.52

>> I think the biggest one is um, honestly,

1593.6

especially senior engineers, and I've

1595.6

even suffered from this in my career a

1597.12

little bit, is actually listening to

1599.039

your customers. Finding out who your

1600.48

customer is and listening to them

1602.64

because it is is too easy for us to say

1605.76

this is what needs to be built. these

1607.76

are the requirements and then you put in

1610

front of somebody and you you're not

1612.4

listening to what their feedback is

1614.24

where they say well yeah this is great

1616.48

but these are some things that it would

1619.12

would make it easier to use and a lot of

1621.36

times we hear this is great so and then

1623.679

the butt just sort of gets lost in you

1625.6

know in the static uh and I think that I

1628.159

think you um you alluded to earlier is

1631.76

the

1633.279

um being personally tied to what we

1635.84

build uh we've actually had I think

1638.08

almost whole seasons where we've talked

1639.52

about some of this where it's it is very

1641.76

hard to be a creator and then have

1643.44

somebody say that your baby is ugly. But

1646.4

that's not you know we need to not look

1647.919

at it that way but instead to hear oh

1650.559

you've built something and somebody

1652.48

cares enough that they're giving you

1654.08

feedback and so take that and say okay

1655.6

I'm going to serve that person by

1657.44

building that feedback back into into my

1659.919

solution. And it's you when you're

1662.159

building it for yourself, that's one

1663.679

thing because you you know if you like

1665.76

it or not and you can iterate through

1667.52

stuff and you can wash away the warts

1669.84

and stuff like that because you say,

1670.799

"Well, at least it's doing what I want

1672.08

it to do." But if somebody's paying for

1674.159

a product or a service, then they have

1676.72

expectations and you have to remember

1678.559

that that's part of it. And particularly

1680.72

I think coming out of corporate we'll

1682.88

call it corporate America you know being

1684.32

an employee

1686.48

I think I think one of the hardest

1687.76

things figure out how to direct yourself

1690

how to organize your time how to know

1692.72

what your priorities are because it's

1695.52

you laid it out like you'll have a

1696.96

project manager or a manager that says

1698.559

this is the project you're working on

1699.919

these are the requirements this is the

1701.2

design this is this is how it goes and

1704.399

we love to complain about that as

1706

developers and say well nobody does it

1707.6

right they're not doing this right they

1708.96

didn't do enough of this they did too

1710.32

much of that. But when we do it

1711.84

ourselves

1713.52

now all of those things that we I'll

1715.919

call it got for free now have

1717.84

disappeared. We don't have a team. We

1719.44

don't have other people to ping stuff

1720.88

off of. We don't have uh software, you

1723.44

know, all the tools and all of that kind

1725.6

of stuff. We don't have the freedom to

1727.039

take a day off unless we like now we're

1730.32

not getting paid when we take a day off.

1731.919

So there's it's a lot of those things

1734.08

that um I think we run into and it

1737.12

really is it's just like that's why I

1739.12

love the idea of a side hustle is like

1741.279

forcing yourself to to a schedule even

1744

of like I'm going to spend 5 hours a

1745.76

week on a Saturday let's say and and do

1748

this work and I'm going to make sure

1749.36

that I'm making it productive because

1751.6

otherwise it's really easy for it to

1754.24

your backlog to never get addressed.

1758

>> For sure. Well, you might

1759.36

>> Yeah. The other the other problem with

1761.36

that is

1763.44

um and I've run into this multiple times

1766.32

where you have this idea, you build this

1768.08

product and you've got a customer in

1770

mind and then you go out to find those

1772.24

customers and you're not finding the

1774.24

right people or you're not getting the

1776.48

right customer. You're talking to

1778.24

people, yes, but the people you're

1781.36

talking to aren't your ideal customers.

1783.36

So the feedback you're getting can lead

1785.76

you to scope creep or you end up

1787.919

changing your product to serve the wrong

1790.159

customer. And you got to be careful of

1792.64

that. Especially

1795.2

this is your third iteration. But really

1797.279

at any iterated process or anytime

1799.279

you're doing this starting a side

1801.44

hustle, starting a business, you have

1804.32

this vision. You have this idea of your

1807.52

application. You you may have already

1809.44

written the application. You have to be

1811.36

careful. As Rob mentioned, you have to

1813.279

listen to yes, we like this, but and you

1817.2

do have to pay attention to the butt.

1818.799

You want to listen to the feedback. You

1820.48

want to listen to that criticism to find

1822.559

out, are you in the right niche? Is your

1825.039

product really serving the customer that

1827.2

you're after, but again, you also have

1829.6

to listen to make sure that the customer

1831.44

you're trying to serve that you're

1833.44

talking to those customers and you're

1834.96

not talking to the wrong customer. It

1837.52

it's kind of like that old saying, you

1838.799

know, build a better mousetrap and

1840.32

you'll lead the world to your door. The

1842.559

problem is there are too many mousetraps

1845.2

out there. You don't necessarily want to

1846.72

flood a market and be the app of

1849.44

everything because you'll be the app for

1851.52

no one because there's too much

1852.72

competition. You want to make sure that

1854.159

you find that niche that your software

1856.96

is serving a purpose. it's solving a

1860.08

problem and that you're getting in front

1862.159

of the right people for them, you know,

1864.399

for to solve their problem and make

1866.08

their lives better.

1868.72

And that is where we're going to pause

1870.88

this interview. Uh don't worry, we are

1873.12

not done. Uh Tyler is going to continue

1875.279

to pick our brains while we continue to

1876.799

pick his. It's just a great little thing

1879.12

going on here. Had a great conversation

1880.559

with him. really appreciate his time and

1883.6

uh the questions he asked were were

1885.36

excellent and uh the experience that

1887.44

he's brought that that he shared. I

1889.44

really uh really appreciate that he's

1891.919

he's opened up and and given us some of

1893.76

that and just sounds like a great guy to

1895.6

follow. So definitely uh reach out. The

1898.08

links will be in the show notes and

1899.519

things like that. So uh reach out, say

1901.279

hi and uh maybe he can help you also be

1904.48

more productive and get to whatever

1905.919

product it is that you are creating.

1908.159

That being said, it's time for us to

1909.519

wrap this one up. We will be back before

1911.36

you know it with our next episode. But

1912.96

go out there and have yourself a great

1914.399

day, a great week, and we will talk to

1916.72

you next time.