📺 Develpreneur YouTube Episode

Video + transcript

Building Customer Trust in Business: Turning Mistakes into Opportunities

2025-04-17 •Youtube

Detailed Notes

In the latest Building Better Developers podcast episode, co-hosts Rob Broadhead and Michael Meloche discuss an uncomfortable but essential part of doing business: what to do when you make a mistake. More specifically, they explore how turning errors into opportunities can be a powerful tool for building customer trust in business, strengthening relationships, and creating long-term success.

Read More: https://develpreneur.com/building-customer-trust-in-business/

🎯 Episode Challenge: Audit Your Agreements

Rob leaves us with a practical challenge:

🔍 Review your current contracts and service agreements.

Ask yourself: * Are your deliverables clearly defined? * Do you specify what happens if something goes wrong? * Is there language covering change requests or dispute resolution?

If you’re missing any of that—or don’t have written agreements—now’s the time to fix it. A firm contract protects you and helps build customer trust in business by setting clear expectations from day one.

Challenge Summary: Review and improve your contracts to better protect your business and strengthen client trust.

*Follow-us on:*

* https://develpreneur.com/ * https://www.youtube.com/channel/UCZOuFN_LhczvGyT2KSItH_g/featured * https://facebook.com/Develpreneur * https://twitter.com/develpreneur * http://linkedin.com/develpreneur

*Additional Resources*

* Moving Forward – Releasing Past Mistakes (https://develpreneur.com/moving-forward-releasing-past-mistakes/) * Trust But Verify – Avoid Business Assumptions (https://develpreneur.com/trust-but-verify-avoid-business-assumptions/) * Business Networking Strategies: How to Build Real Relationships That Grow Your Business (https://develpreneur.com/business-networking-strategies-how-to-build-real-relationships-that-grow-your-business/) * Building Real World Software – No More Best Practices (https://develpreneur.com/building-real-world-software-no-more-best-practices/)

Transcript Text
[Music]
All right, we'll hit record. We are
back. We are going to talk about This is
going to be fun, people. We are going to
talk like rebates and when to give
money, but also when to stand your
ground. So, we will see how this one
goes because first I got to get some
pockets emptied out and we're going to
stand our ground and continue on with
whatever episode number this one is with
a little three, a
two. Well, hello and welcome back. We
are building better developers. We are
in the middle of a season. Actually, not
really the middle pass. We are over the
hill. We are on our way down cruising
towards the end of a season called
building better businesses. We're
focused a little bit more on the
business side of this stuff, the the
entrepreneurial side of developer. Uh,
also we are the building better
developers podcast. I am Rob Broadhead,
one of the founders of said podcast.
Also a founder of RB Consulting where we
sit down with you and help you figure
out how to use technology. There's a lot
out there. We walk through your
business, your processes, your
procedures, even your people. The things
that matter that make your business hum
and the things that are going to make it
hum at a better speed and and be more
productive to be more, you know,
generate more revenue and make your
customers happier and all those things
because technology, believe it or not,
can do that. And we have spent a lot of
time in technology solving problems
through innovation, integration,
simplification, automation. We look at
what you have, where you want to be, and
we craft that recipe for success that is
specific to your organization, and we
help you whether it's build your
organization, build your customer base,
build out your technology, whatever it
happens to be to make that most critical
and often very pricey investment that
you make in technology uh give you the
best return on investment that you
possibly can. Now, good thing, bad
thing.
Oh, there's so many things right now in
this in this time of this time of
turmoil. So, I'm going to go with a good
thing, bad thing that may be near and
dear to some of your hearts. In recent
days, the stock market has done some
things. We'll just say it's actually uh
once in a-lifetime corrections that now
happen fairly regularly. Like the last
time it happened was I don't know all
four or five years ago when COVID hit
and suddenly everything went haywire.
And then there's been a few other times
that go back depending on how old you
are back to like 911 and some of those
kinds of things that really messed with
your pocketbook in the the 401k and the
this investment world. The bad thing is
is I was like, you know what, I want to
like get into my steady buying and sort
of start working my way back in where
you do, you know, you just put some
money in on a regular basis so you don't
have to worry about it. Well, the first
chunk I did was right before it
plummeted. not a good thing. I was like,
ah, I killed it in a bad way on timing.
However, it has recently bounced right
back. So, it's sort of the the rule of
thumb I had is like don't sweat it and
sooner or later will come back. This
time, the good thing is it came back
within like 3 days. So, it's sort of
like, you know, it's one of those like
when it was it could have been an
opportunity to to make a lot of money,
but the good thing is I didn't lose a
lot of money. So, I'll take that as a
win. just like my partner on the other
side who's going to introduce himself.
Michael, go for it. Hey everyone, my
name is Michael Malashsh. I'm one of the
co-founders of Developer Nerve, Building
Better Developers. I'm also the founder
of a company called Envision QA where we
work with small to midsize businesses,
clinicians, medical offices to help them
understand their technology. you know,
is the software working for them or are
they having or are they struggling to
work with the technology to essentially
do their jobs? We come in, we help you
do an assessment, figure out your
processes, and then we analyze the
software to make sure that you really
are using the right tools for the job.
Uh, if you're not, we can help you get
the right tools or we can build
something custom that meets your needs.
Let's see, good and bad this week. Well,
similar to what Rob was saying, you
know, the markets are in turmoil. Uh I
had a little bit better luck. Uh I have
a financial guy that uh I waited a
couple days for things to really go down
and I called him up and I said, "Okay,
so what can we buy?" Uh and his comment
was anything that's down that gives high
dividends. So, we went for that route
and uh I think we're going to even
though the stocks are down uh
historically these companies tend to pay
out better dividends. So, I'm looking at
that kind of route for my portfolio. Um
kind of the other bad thing uh I I guess
a little bit uh we mentioned last time,
you know, we had some storms come
through. I've been walking the property
and I'm finding more and more trees down
and the ground is so wet still. We've
got some erosion issues going on. So, I
am going to be spending the next few
weeks as it dries cleaning up the
yard. Not a fun time for some of us, but
that's okay. I'm sure you will get your
exercises. At any rate, this episode I
want to go
into this is a little bit more. This is
definitely one of those more uh I guess
a more serious topic, one that can make
people a little bit uncomfortable
because we're going to talk basically
about money. Now, we've talked about
rate and things like that. But this time
I don't think we've ever talked about we
have talked a little bit about like you
know going in with a lower bid and and
loss leads and stuff like that but this
one is more about like two things giving
back money or when you shouldn't give
back money. uh you know rebates in the
form of like you know you didn't whether
you didn't come through or they think
you didn't ca come through or you did
something that you're you feel like it's
on you so you want to reward your
customer back things like that. Now
let's go with
the my fault kinds of of giving back.
Now, generally speaking, it depends on
you. A lot of our our
our contracts and our agreements are
going to be based on some level of
delivery whether it is. Now, if it's
fixed bid, then it's like there's
probably there should be very specific
requirements and if you meet the
requirements, then you get paid. That's
the contract side of it. Now those if
those requirements are squishy in some
way and then there's arguments about
those then you messed up when you got
that thing written. Um now you that is
where you need to protect yourself is
make sure that you are very sure that if
you go and actually even in an hourly
rate kind of thing is that you're very
specific on what you're providing. So
look at it if it goes wrong and somebody
come back and say well you didn't do
this. You want to either be able you
want to be able to say I didn't because
that wasn't part of the agreement. You
don't want to be in a situation where
it's like oh yeah I forgot because that
means that would be an opportunity for
you to say okay I'm you know going to
give you a discount or I'm going to get
money back or something like that. Now,
another thing that I think I have found
to be
very useful in my long-term relationship
with customers is that there are times
because almost all of my agreements are
hourly rates. There are times that I
have given them free hours, that I have
given them discounted hours for a while,
and even times when I have like wiped
some of an invoice off or maybe an
entire invoice. I may be like, "You know
what? invoiced you, but something came
up and we looked at what it is and I'm
just going to wipe that off. I'm going
to give you a good example of doing so
just
recently and and how I handled it
because I think it is it needs to be
something that we think of as a tool on
a regular basis. I know we're probably
used to we get paid and it's like, "Oh,
now it's my money. Nobody gets to touch
it." But that's not how it goes because
the government's gonna touch the heck
out of that for one thing. But the other
thing is is that you know it's sometimes
we're paid because there was an
assumption that something was completed
or something did uh went a certain way
or uh we were paid but this is a way for
us to sort of pay them back to pay them
because they have suffered damage or
harm or something like that. Now, you do
want to be careful in some of these
because you don't want to be in a
situation where you're basically telling
them that you destroyed their business
and you're going to give them $10 back
because if you did, unless their
business was like a really crappy
lemonade stand, they're going to come
after you for a lot more money. And in
the world of the, you know, lawsuits and
all that kind of stuff, you have to be
very cautious with that.
However, a little bit can go a long way.
Now, recently I had a situation and this
actually goes back flashback to a prior
podcast episode where there were some
emails that I did not receive. And these
were email well and I received them. I
just did not through stuff that was
going on did not react to them in the
proper amount of time. And the customer
came back like, "Hey, did you see that?"
I like, "Yeah, but oh, I misread it."
And so I took it all myself uh because
it was it was my fault. I was you I had
other things going on. and I was not
paying enough attention and missed some
stuff. And so I fixed the the issue that
he had. And because it did, I am it
probably cost him some level of uh of
money whether you know maybe like some
customers weren't as happy or he didn't
get as many customers or something like
that. U he was in the middle of an
advertising campaign that that may have
impacted the numbers on the ad
advertising campaign. Now it wasn't
anything huge. So it was very it just
made sense for me. I wanted to like say,
"Hey, I that was my mistake. I want to
just not only apologize, but I also want
to make sure that I like help you out
with that. I'm going to share the
burden." So, I said, "I'm going to wipe
some because there's, you know, there's
outstanding
invoices." And even though there are
outstanding invoices, I still say, "You
know what? I'm going to forgive some of
those. I'm going to knock some of those
hours off on those invoices as part of
the making it right with you." Just as
you would expect, like if your cable
goes out for a while or for those of you
who don't even know what cable is, if
your internet goes out for a while or
something like that, you're going to
expect some level of maybe a, you know,
something to come back. Now, sometimes
they just won't charge you. They'll say,
"Well, you didn't have internet for a
day, so hey, guess what? We'll be nice
and won't charge you for that day that
we didn't provide the service." That's
not what you want. You don't want to be
those people. You want to say, "Hey,
this puts you out. So, I'm not only
going to not charge you for that, I'm
also going to like, you know, give you
some money back or something to help you
ease the pain. And that's really what it
is is this is where we're we want to
ease the pain and the discomfort of our
customers, particularly in these cases
where we actually are the reason for it,
that we fell short on something that
they expected from us. Now, even if this
is even if you are essentially going
above and beyond, if you say to a
customer that I'm going to provide above
and beyond service or I'm doing this for
you or you set that expectation and then
you fail on it, then you still need to
consider like you've effectively
committed to that. So, you need to make
sure that you are, you know, that you're
helping them out and you're you're
making good. Now, the amount we're not
going to get into because it can vary
widely. It may be um there's some cases
where I've taken like an entire project
and said, "You know what? I like it
wasn't the quality that I wanted it to
be and I will just wave the whole
thing." Other times it'll be certain
hours or uh there'll be free follow-up
hours or I'll charge half rate for quite
a while to just sort of like offset some
of this stuff. There's a lot of
different ways you can do it. It depends
on what your revenue your like how your
revenue is going, your cash flow and
things like that. and also the level of
oopsy that you did, the level of your
mistake. Before I pass on, Michael, I
want to flip to the other side because
this is another one that has been an
issue at times and that is where you do
deliver but the customer decides that
you should have delivered something else
and they b it in some way, form or
fashion. Now, usually I've had I've been
protected protected most of the time
when I've done this through places like
Upwork and things like that where they
have people that will provide
remediation services and they'll make
sure that you keep talking and they'll
try to, you know, they'll be impartial
judges and things like that to help you
out. And what usually happens is um
actually in the all of the cases I think
that I've run into actually they were
not fixed bid projects. And that was the
thing is that the customer had in their
mind it's a fixed bid project. And even
though in at least the one case I said
you know initially I gave them a rough
estimate and I said this is a rough
estimate based on what you said we could
get this done in you know I don't
remember the numbers but it's basically
like let's say for example we can get
this done in 100 hours and it's going to
cost $100 you know or whatever it's
going to be.
Well and it was you know it had the
caveats of well we don't know about this
we don't know about this. We don't know
about this. these could all cause
problems. Well, guess what? Every one of
those things occurred. They all caused
problems. And then the customer was like
was in denial basically and said, "Hey,
you know, you should be able to finish
this in a week or two, right?" Like,
"Well, I don't know. We can see, but
like we're going to need, you know, need
help from you, need input from you." Uh,
and there's still these unknowns. And
then those unknowns come up, and then
it's like, "Oh, wait. Well, those are
going to cost, you know, those are going
to change the the whole aspect of the
project. And there were several things
which is these are the gotchas you got
to worry about, particularly picking up
uh existing things, is it was like,
well, we've already done that, so this
works fine. Even though part of the
project was it was stated that what was
done before sucked and wasn't very good
and was out of date and needed to be
replaced, but it's like, well, but you
know how it was done, so you should be
able to just really easy do it. And I
say maybe if we can reuse that stuff,
but then along the way, the customer is
saying, "Well, don't reuse any of that.
Start from scratch. It's going to be
faster." So, it's on the customer in
that case. And particularly in this
case, I was felt very vindicated because
throughout the thing, I could see that I
had paper trails and everything to say,
"Look, this is what it's going to take.
Here's where the concerns are." And it
was done, you know, in an hourly basis
along the way. So, it wasn't like it was
a surprise, which is one of those things
you got to watch out for. You don't want
to go bill for 6 months and then
suddenly send them an invoice for 6
months and then they now suddenly like,
well, wait a minute, I didn't realize
there was that much. You want to keep
that regular communication. You want to
be letting them know that, hey, things
are coming up. There's, you know, we're
billing or we're doing work or invoice
them on a regular basis, things like
that. uh ideally invoice them and they
should be paying you on a regular basis
because you don't want to end up in a
situation which I have also been in
where you have been too gracious in the
invoice cycle and you've invoiced them
along the way and now suddenly they want
to hold two months worth of work hostage
because they figure well now they're
just going to threaten to not pay and
then you're going to be stuck you know
having to do free work for them because
they've got that leverage. I have also
had a customer that I literally walked
out based on that because he said, "Hey,
you know, I've got X amount of, you
know, they'd paid half of it." And they
said, "Well, you know, I'm not going to
pay this other half because I think you
need to do these three other things that
were actually very minor in the grand
scheme of things." So, he figured he was
going to be able to just get some free
stuff. And I was like, "No, you can pay
that up and we'll talk about doing the
extra stuff or I'll just walk away." And
we ended up walking away because he
wanted to argue that he needed those
extra things. Those are the kinds of
things though that are tough
conversations because you have to
realize that you may leave money on the
table. But you also have to realize that
you may be throwing good money after bad
if you try to chase those things down.
So under, you know, protect yourself
where you can. And if you're in the
right, stand up for yourself and say,
"Yes, I did this." Like go to your
contracts, go to your things that that
you've done, the things you've put in
place and verify them. And if you
haven't, then learn a lesson and next
time do it
better. I think that's a good place to
stop for now. So I'm going to throw this
over to Michael and like what are your
thoughts and and maybe where you want to
go with this conversation? Yeah. So
we've been at this for a long time and
there's been many situations where, you
know, you make a mistake or you aren't
delivering what you promised. And at the
end of the day, as a business owner or
as a developer, regardless of what your
business
is, take ownership. If you messed up,
own it, fix it, or address it, and help
the customer out because you made the
mistake, the customer didn't make the
mistake. So, in in those situations,
like Rob said, you know, you can give
them a rebate, give them a discount, um
something of that nature to help them
out.
uh going through the process though
sometimes you do get yourself into a
situation where there is no way out or
there is no way to really appease or
correct the situation with your
customer. In those situations, sometimes
you just have to maybe cut a check for
like the last two invoices and say,
"Here, you may not be able to pay it all
back, but it's like here, you know,
sorry we couldn't help you."
Um, and essentially walk away or kind of
eliminate your part in this process
because you're not going to be able to
make them happy. uh or you're in a
situation where it it's getting so
contentious that it's not healthy for
either one of you to either party to be
in kind of working together for the
project. It it becomes
counterproductive. Um so in those
situations, you know, giving back the
money might be an easy way to walk away
from the project. Um, I don't want to
say easy because, you know, anytime
you're dealing with money, it's never an
easy thing. But sometimes that's what it
takes to make the customer happy enough
to say, "Okay, I'm done." Or, "Okay,
yes, we'll take that back." You know,
give them a a rebate or a refund
essentially for some time. Like Rob
said, you know, you eliminate the
invoices and you kind of start fresh.
It's like, "Okay, let's start over or
let's reset." And now let's uh one thing
we didn't really talk about is um during
this process if you have made a mistake
re if you can reset with your customer
through refunds through discounts
whatever change your communication
strategy be more upfront or more
communicative with your customer to make
sure you're on the same page so you can
avoid this problem. Um I forget what um
you know the bigger corporations you
know do when you know they have like a
priority one or you know the system goes
down that impacts customers.
Um do something like that essentially
and analyze what caused the problem. How
did things go wrong? And then come up
with a corrective or an action plan to
prevent that and also to communicate
better to the customer if it happens
again. you want to kind of be a little
more proactive in case there is
something wrong or something that you're
not accounting for. And with software
that can happen all the time. So it it's
just kind of covering your CA, you know,
do things a little differently. So I
kind of like how you flipped it around.
So I'm going to flip this around a
little bit too. So from
a more of a customer perspect, like
helping the businesses with the
customer. So, there's been times where
people will come to you, and we've
alluded to this in the past, you know,
someone will come to you and say, "Hey,
I want to build a uh Tik Tok application
for $500." You know, no, you you can't
do that. Um, but setting the
expectations with the customer.
Sometimes you have to come in low,
especially if you're starting out. may
need to bid a little lower on some
projects to get your business started.
In those situations, the money can kind
of be used as a tool. So, you could
actually say, "Hey, my typical rate is
say $200 an hour, but coming in for the
first six months of this project, I'll
give you uh you know, I'll work for you
for $100 an hour." So, you give them
that discount to kind of ease into the
project and work in it. And then when
you hit that middle part, then you raise
your rate.
Um, this is not just with new customers.
Over time, you're going to run into
situations where you're going to have to
increase your cost of your rates, uh, or
the cost of your product, either due to
tariffs, due to inflation, due to just
cost of living
expenses. Prices do go up. However, you
can use that as a bargaining tool when
working with your customers. be it an
hourly rate like Rob mentioned or doing
those uh you know flat rates or uh fixed
bids for projects just be very careful
and be you have to be
very clear on what is
covered in the world of
AI we mentioned this last time take your
proposal drop it into AI and say read
this from this customer's perspective
and tell me what I'm missing or
basically just re read back to me what I
put in. You know, tell me how the
customer would read this. The other
thing you could do is you could also
say, hey, what are some of the things I
miss or what are some of the pitfalls
that could come out of, you know, what
did I leave out that could bite me
later? And that could help you kind of
determine, okay, what could be an
addendum or things you could put into
the contract that could say, okay, if we
run into this, then we need to do this
or increase our rate to this or change
things around. So these are just clearer
ways to communicate with your customer
to kind of ensure that your customer
stays happy. you take ownership when you
make mistakes or if there is a conflict
between what the project was initially
supposed to be and what it actually ends
up turning into.
What are your thoughts, Rob? A couple of
things there that I I didn't mention.
So, I think I want to go a little bit
into the how to make this work because
you did talk about, you know, things
like I'll cut a rate or something like
that. There are a couple things I've
done that have been very effective. Um,
now one I guess before I get too far, I
do want to say that there are
opportunities where you can reclaim. If
you, as Michael started out, like if you
make a mistake, own up to it, correct
it, do the right thing. And sometimes
that can actually turn into a very long
u you relationship with a a customer. I
had one customer that it it went very
bad and um it wasn't wasn't my fault. It
was a it was a combination of me and
actually somebody else that I was
working with that I was a subcontractor
for. Um so I mean there was there's some
level of my fault in that and some of
the things that were done. But once I
realized that he was he was promising
bigger things than he should. Then um
while I ended up losing that
relationship I ended up having a good
relationship with that customer that
lasted for actually you know I think 10
years after that because I said hey I'll
help you out. I'll I'll do what I can
to, you know, get you guys back on
track. Another thing that's worked very
well and and is actually very common is
do things like uh a bill now and a bill
later kind of approach. So maybe it's,
you know, maybe you do something where
you say, "Well, hey, I'm going to work
maybe I'm working 40 hours a week for
for a customer, but for now I'm going to
bill 10 hours a week and expect that,
you know, paid every two weeks or
whatever it is or every month or however
it is. And then maybe, you know, every
other month I'm going to try to get I'm
going to expect them to, you know, catch
up some of those hours. Or I may even
say, "Hey, I'm going to allow you to,
you know, you need to pay these hours on
a regular basis." Like maybe half the
hours you pay on a regular basis, and
the rest I'm going to allow you to just
sort of pay when you can you can get to
them. Um, you know, as long as we're
still going and we have a good
relationship, then we'll, you know, and
then if we're done working, then we're
going to expect that we're going to get
some of that, you know, pay out of it.
Uh sometimes they you have to be very
cautious because you don't want to get
into a big hole of somebody owing you,
you know, $4 billion dollars and, you
know, trying to figure out how that's
going to come back. But there are
different ways you can do it. And some
of it may be because you uh for me when
I do that, it's because I believe in the
product. I believe in the project and
I'm expecting that they will be
successful over time or I see where they
can or are successful enough that as
long as I'm patient, then you know that
money will flow. And if it works in the
a lot of times it has to do with if it
works in the normal cash flow of you
know the company that I've got then it's
going to be it's easier to take that on.
Obviously if you're already cash flow uh
you know crimp and suddenly somebody's
like I don't really want to pay as much
go back to the co years to see where
that kind of stuff happened a lot. Uh it
becomes very very uncomfortable.
But I think the the percentage game and
the pay now pay later or those kinds of
things can be very helpful particularly
when they are upfront when you're very
clear about it and say I am doing this
to help you out or you know I don't want
to especially when it's things like you
really can't afford this thing right now
but we really need to do this for you
because it's not worth it to do it
halfway because Yes, I could charge you
for halfway and we could figure out how
to make that work, but it really
wouldn't be good. And I wouldn't feel
good as a vendor, as a customer, as a
partner or whatever, however that
relationship is working with you, giving
you something that is not what you
really need. So, it's it'll feel a
little bit like you're overselling them,
but a lot of times it comes down to
you're you're saying, "No, this is you
guys just you're underelling. you're
undervaluing what this is going to be to
you and we need to find a way to make it
work for you. Anyways, uh sometimes it
may just be trust where you're like, you
know what, I'm going to trust that
you're going to get such value out of
this that you don't really want to pay
now, but when you do, when you see this
done product, then it'll work. So,
there's a lot of ways that you may look
into it, but it all goes back to being
comfortable with what and understanding
what is the level of risk that you, you
know, you're willing to take on. And uh
just as somebody that's done that, it's
like it's a lot easier to take it on
when it's yourself and it's a side
hustle than it is when it's your it's
your business and you have other
employees that are a part of that.
They're going to be impacted by it. So
yeah, it's it's that is probably going
to vary depending on where you are in
your career and your entrepreneurial
journey as
well. I think we'll move right into like
from the challenge point of
view. How are your contracts looking?
How are your agreements looking? Do you
have them? If you don't, now would be a
good time. Actually, yesterday was the
best time to get those in place, but now
would be second best, I guess. Um,
actually, the best time to get them in
place is way before is before you start.
Be like, make sure that that stuff is
clear before you start a project so that
there aren't these gotchas, surprises,
and unexpected things either on your
side or theirs as you go into the
project. So for yourself the
challenge review if you have them
hopefully you do and if not go out you
go to the internet you can find some
nice boilerplate kind of stuff that will
work for your business type whether it's
products or services or whatever it is
that you provide so that you have an
agreement that works with your customers
so they understand what is the
expectation what is it that they are
going to get for the money that they are
giving you and then if it is something
that is you know is loosely defined like
you sell services and things like that
then make sure that you just you do talk
about what the service is and provide
like go ahead and provide for um you
know if there is discussion or if
they're unhappy with it or things like
that what are the remediation approaches
what are the kinds of things that you
offer what are the kinds of things that
you're going to expect from them that
maybe they have to fulfill in order for
you to do your job cuz I have been in
situations where we've gone in and told
a customer well this is a project and
you're going to do we're going to do A B
C and D and you're going to do FGH and I
and they don't do those things and now
they're expecting you to do it. They
change it. They want to stick to the
original contract and that's where
you're like, "Nope, sorry. That's a
change request. We're going to have to
redo this or we're going to have to add
on and make sure that you refer to the
idea." If you do fix bids or anything
like that, anything really, make sure
that you have something that is a a way
to change scope and to do change
requests. So, give that a shot. You will
thank yourself in the future when you
have something that is a much better
agreement than you have
today. If all of that works, whether
it's now or in the future, shoot us an
email at infodelvelopreneur.com and let
us know how it goes. What are your like
what are your concerns? Maybe some of
your worst stories where you have, you
know, things have worked out well or
maybe they didn't work out so well. Love
to hear from you. You can also leave us
feedback on out on YouTube and the
developer channel. You can anywhere you
get podcasts, the building better
developers podcast. Leave us a review,
leave us feedback, all that kind of good
stuff there. developer.com, there are
contact forms, there is every one of our
articles, I think. I'm pretty sure
they're all turned on. So, you can leave
comments and feedback there. Anywhere
you see us, you can probably find a way
to leave feedback. Unless it's on a TV
somewhere and you start writing on the
TV, that's probably not going to work.
But most of you people, I think, have
realized that that's that's not how it
works anymore unless it's a touchcreen.
But we'll see how that goes, too. I may
be running a little bit off of the rails
right now, so I think it's a good time
for me to wrap this one up. Go out there
and have yourself a great day, a great
week, and we will talk to you next
time. Bonus material.
So, one of the things you kind of
touched on it, go out and do some
research, find some documents online.
Uh, Legal Zoom and there are some good
business sites out there,
uh, small business bureau through the
government or through your state. Uh, a
lot of them have sample contracts and
things that you can use that are
fairly well written. Uh, I wouldn't
necessarily take anything off the
internet without going through some type
of lawyer or something and just have
them review it and make sure that it is
enough of a binding contract that if you
do get into trouble or do get sued that
you're kind of covered or at least have
uh
some ground to uh protect yourself uh
you know beyond like being a corp, an
LLC, etc. uh because when we are talking
about money and dealing with customers,
you do need to make sure that you do
protect yourself at the end of the day
so that if you do make a mistake, one
hopefully you can rectify it with the
customer, but if you can't uh and it
ends very badly, you want to make sure
that you don't lose the house uh for
making that mistake.
Yeah, there's things can
go things can go very bad for lack of a
better term. And uh I have been in some
of those. I've been in some of been um I
have been part of potential lawsuits in
in customers that I've worked with
before where I've been actually those
were all subcontract I luckily I was not
part of those directly but was like a
contractor involved in that and had to
see where it went really bad with some
of the uh the the businesses we're
working with. Yeah, the I guess my bonus
is I am actually very I'm probably a too
trusting person. Uh but hopefully you
are not as much as I am. There are some
people out there that will take
advantage of you. There are people out
there that will find every little way
they can. Uh I've worked with companies
that were basically horror stories. I I
will say one in particular I worked with
for a while um did not come out very
well for me but the people before them
was a company that went in and did a
fixed bid project. Uh it was 6 months I
think that they did. They had a full
development team and they did not get
paid a scent during that time. And this
company was basically it's sort of like
they weren't really bragging about it,
but they were sort of letting me know
that that was who they were. And that
was when my relationship with them ended
very quickly cuz they were already in a
little bit of like, oh, we'll like we'll
do a lot of stuff in here. We'll get
this thing going and and we would love
to have you work for us. And then they,
you know, they paid the first invoice
and then they didn't pay and didn't pay
and didn't pay and kept looking to say
like, well, if you do this, we'll get it
paid. If you do that, we'll we'll pay
it. You know, it's one of those where
it's like, no, sorry.
walking away. Especially when you say,
"Oh yeah, that last company that was in
very deep, we didn't pay him a scent."
And now basically they wanted me to fix
that company's stuff because they got
what they paid for. They didn't pay a
scent and then they had something that
didn't work. So it was sort of like,
"Sorry, buddy. That is, you know, God's
laughing at you and you better just
watch out and before you get struck
down." All right, that will wrap this
one up before I get struck down because
I got other crap I got to do. I got
customers that are now like, "Huh, I
wonder how I can get some extra money
out of him." No, they're not like that.
My customers are awesome, actually. Um,
that's that's part of being, you know,
when you have your own little place,
when you have your own company, you get
to pick your customers. So, if you don't
like them, then they're not your
customers anymore. Like, it's not always
that easy, but uh you get to a certain
point where that is you find that you're
you're going to work with the people
that are are pretty high quality. So,
that is the way to go.
I am going to go exit one of these
directions and um we will be back. We
are not done. We'll come back with a few
more episodes. We're getting closer as
always. Yeah. If you have oppo, if you
have any insight or suggestions or
anything like that, we'd love to hear
it. Particularly for the next episode,
for the next actually next season,
actually next episode as well, but next
season because we're tossing around a
bunch of different ideas as always. And
probably as always, we'll figure out
what the next season's going to be on
like when we get to episode one of the
next season because, you know, sometimes
we're a little bit uh fast and loose
with the episode topics and season
topics as well. All right, that being
said, you guys go out there. Thank you
so much for your time. Thanks for
watching us. Thanks for putting up with
me. Not Michael. He's awesome. Thank you
for putting up with me. We will talk to
you guys next time.
[Music]
Transcript Segments
1.35

[Music]

27.359

All right, we'll hit record. We are

30.199

back. We are going to talk about This is

33.36

going to be fun, people. We are going to

34.8

talk like rebates and when to give

36.88

money, but also when to stand your

38.399

ground. So, we will see how this one

40.879

goes because first I got to get some

43.44

pockets emptied out and we're going to

44.719

stand our ground and continue on with

47.44

whatever episode number this one is with

49.52

a little three, a

51.399

two. Well, hello and welcome back. We

54.8

are building better developers. We are

57.039

in the middle of a season. Actually, not

58.719

really the middle pass. We are over the

60.239

hill. We are on our way down cruising

62.079

towards the end of a season called

64.479

building better businesses. We're

66.56

focused a little bit more on the

67.68

business side of this stuff, the the

69.76

entrepreneurial side of developer. Uh,

72.64

also we are the building better

73.92

developers podcast. I am Rob Broadhead,

76.88

one of the founders of said podcast.

79.6

Also a founder of RB Consulting where we

82.72

sit down with you and help you figure

84.24

out how to use technology. There's a lot

86.32

out there. We walk through your

88.96

business, your processes, your

90.4

procedures, even your people. The things

93.04

that matter that make your business hum

95.84

and the things that are going to make it

97.119

hum at a better speed and and be more

99.52

productive to be more, you know,

101.04

generate more revenue and make your

102.72

customers happier and all those things

104.479

because technology, believe it or not,

106.159

can do that. And we have spent a lot of

108.88

time in technology solving problems

111.28

through innovation, integration,

112.88

simplification, automation. We look at

114.799

what you have, where you want to be, and

117.04

we craft that recipe for success that is

119.84

specific to your organization, and we

122

help you whether it's build your

123.52

organization, build your customer base,

125.6

build out your technology, whatever it

127.36

happens to be to make that most critical

129.959

and often very pricey investment that

132.959

you make in technology uh give you the

135.04

best return on investment that you

136.64

possibly can. Now, good thing, bad

140.08

thing.

141.84

Oh, there's so many things right now in

144.08

this in this time of this time of

146.64

turmoil. So, I'm going to go with a good

149.28

thing, bad thing that may be near and

150.879

dear to some of your hearts. In recent

153.68

days, the stock market has done some

156.56

things. We'll just say it's actually uh

159.519

once in a-lifetime corrections that now

161.879

happen fairly regularly. Like the last

164.8

time it happened was I don't know all

166.319

four or five years ago when COVID hit

168.08

and suddenly everything went haywire.

170.64

And then there's been a few other times

172.08

that go back depending on how old you

173.519

are back to like 911 and some of those

176

kinds of things that really messed with

178.64

your pocketbook in the the 401k and the

181.2

this investment world. The bad thing is

184.56

is I was like, you know what, I want to

186.4

like get into my steady buying and sort

189.519

of start working my way back in where

191.2

you do, you know, you just put some

192.8

money in on a regular basis so you don't

194.48

have to worry about it. Well, the first

196.319

chunk I did was right before it

198.4

plummeted. not a good thing. I was like,

200.879

ah, I killed it in a bad way on timing.

204.8

However, it has recently bounced right

207.04

back. So, it's sort of the the rule of

209.92

thumb I had is like don't sweat it and

211.92

sooner or later will come back. This

213.599

time, the good thing is it came back

215.04

within like 3 days. So, it's sort of

217.2

like, you know, it's one of those like

218.799

when it was it could have been an

220.08

opportunity to to make a lot of money,

222.08

but the good thing is I didn't lose a

224.4

lot of money. So, I'll take that as a

226.159

win. just like my partner on the other

228.64

side who's going to introduce himself.

230.239

Michael, go for it. Hey everyone, my

232.72

name is Michael Malashsh. I'm one of the

234

co-founders of Developer Nerve, Building

236

Better Developers. I'm also the founder

238

of a company called Envision QA where we

240.319

work with small to midsize businesses,

242.239

clinicians, medical offices to help them

246.04

understand their technology. you know,

248.56

is the software working for them or are

251.12

they having or are they struggling to

253.92

work with the technology to essentially

256

do their jobs? We come in, we help you

259.199

do an assessment, figure out your

261.04

processes, and then we analyze the

262.96

software to make sure that you really

264.32

are using the right tools for the job.

266.639

Uh, if you're not, we can help you get

268.479

the right tools or we can build

269.919

something custom that meets your needs.

272.639

Let's see, good and bad this week. Well,

275.04

similar to what Rob was saying, you

277.44

know, the markets are in turmoil. Uh I

280.32

had a little bit better luck. Uh I have

282.32

a financial guy that uh I waited a

285.199

couple days for things to really go down

286.88

and I called him up and I said, "Okay,

288.56

so what can we buy?" Uh and his comment

291.84

was anything that's down that gives high

295.12

dividends. So, we went for that route

297.919

and uh I think we're going to even

299.759

though the stocks are down uh

302.24

historically these companies tend to pay

304.479

out better dividends. So, I'm looking at

307.28

that kind of route for my portfolio. Um

310.56

kind of the other bad thing uh I I guess

313.039

a little bit uh we mentioned last time,

315.919

you know, we had some storms come

317.28

through. I've been walking the property

319.199

and I'm finding more and more trees down

321.919

and the ground is so wet still. We've

324.8

got some erosion issues going on. So, I

327.28

am going to be spending the next few

328.72

weeks as it dries cleaning up the

333.72

yard. Not a fun time for some of us, but

337.039

that's okay. I'm sure you will get your

339.28

exercises. At any rate, this episode I

342.4

want to go

343.56

into this is a little bit more. This is

345.919

definitely one of those more uh I guess

348.08

a more serious topic, one that can make

350.32

people a little bit uncomfortable

351.44

because we're going to talk basically

353.12

about money. Now, we've talked about

355.919

rate and things like that. But this time

360

I don't think we've ever talked about we

362.32

have talked a little bit about like you

363.68

know going in with a lower bid and and

366.88

loss leads and stuff like that but this

369.44

one is more about like two things giving

372.639

back money or when you shouldn't give

375.6

back money. uh you know rebates in the

378

form of like you know you didn't whether

379.84

you didn't come through or they think

381.759

you didn't ca come through or you did

383.68

something that you're you feel like it's

386.56

on you so you want to reward your

388.24

customer back things like that. Now

391.28

let's go with

392.759

the my fault kinds of of giving back.

396.639

Now, generally speaking, it depends on

399.039

you. A lot of our our

401.08

our contracts and our agreements are

403.52

going to be based on some level of

406.8

delivery whether it is. Now, if it's

409.52

fixed bid, then it's like there's

411.039

probably there should be very specific

413.24

requirements and if you meet the

415.44

requirements, then you get paid. That's

417.68

the contract side of it. Now those if

420.8

those requirements are squishy in some

422.88

way and then there's arguments about

424.479

those then you messed up when you got

426.96

that thing written. Um now you that is

431.36

where you need to protect yourself is

433.039

make sure that you are very sure that if

436.08

you go and actually even in an hourly

437.84

rate kind of thing is that you're very

439.199

specific on what you're providing. So

441.759

look at it if it goes wrong and somebody

443.599

come back and say well you didn't do

445.039

this. You want to either be able you

447.039

want to be able to say I didn't because

448.96

that wasn't part of the agreement. You

450.56

don't want to be in a situation where

451.84

it's like oh yeah I forgot because that

455.28

means that would be an opportunity for

457.199

you to say okay I'm you know going to

459.52

give you a discount or I'm going to get

460.8

money back or something like that. Now,

462.72

another thing that I think I have found

464.56

to be

465.88

very useful in my long-term relationship

468.88

with customers is that there are times

471.759

because almost all of my agreements are

474.56

hourly rates. There are times that I

477.919

have given them free hours, that I have

480.56

given them discounted hours for a while,

482.72

and even times when I have like wiped

484.8

some of an invoice off or maybe an

487.12

entire invoice. I may be like, "You know

488.56

what? invoiced you, but something came

491.28

up and we looked at what it is and I'm

492.8

just going to wipe that off. I'm going

494.56

to give you a good example of doing so

497.36

just

498.199

recently and and how I handled it

500.96

because I think it is it needs to be

503.36

something that we think of as a tool on

505.599

a regular basis. I know we're probably

508.24

used to we get paid and it's like, "Oh,

510.319

now it's my money. Nobody gets to touch

511.919

it." But that's not how it goes because

514.8

the government's gonna touch the heck

516.24

out of that for one thing. But the other

517.76

thing is is that you know it's sometimes

520.32

we're paid because there was an

522.24

assumption that something was completed

523.76

or something did uh went a certain way

526.519

or uh we were paid but this is a way for

529.279

us to sort of pay them back to pay them

531.6

because they have suffered damage or

534.16

harm or something like that. Now, you do

536.959

want to be careful in some of these

538.08

because you don't want to be in a

539.12

situation where you're basically telling

541.279

them that you destroyed their business

542.88

and you're going to give them $10 back

544.64

because if you did, unless their

546.56

business was like a really crappy

547.839

lemonade stand, they're going to come

549.04

after you for a lot more money. And in

551.36

the world of the, you know, lawsuits and

553.44

all that kind of stuff, you have to be

554.8

very cautious with that.

557.08

However, a little bit can go a long way.

559.92

Now, recently I had a situation and this

562.08

actually goes back flashback to a prior

564.32

podcast episode where there were some

566.399

emails that I did not receive. And these

568.32

were email well and I received them. I

570.48

just did not through stuff that was

572.88

going on did not react to them in the

574.72

proper amount of time. And the customer

577.92

came back like, "Hey, did you see that?"

579.279

I like, "Yeah, but oh, I misread it."

581.04

And so I took it all myself uh because

583.839

it was it was my fault. I was you I had

585.92

other things going on. and I was not

587.2

paying enough attention and missed some

589.36

stuff. And so I fixed the the issue that

591.839

he had. And because it did, I am it

595.92

probably cost him some level of uh of

599.04

money whether you know maybe like some

600.56

customers weren't as happy or he didn't

602.48

get as many customers or something like

603.839

that. U he was in the middle of an

605.76

advertising campaign that that may have

608

impacted the numbers on the ad

609.6

advertising campaign. Now it wasn't

611.6

anything huge. So it was very it just

613.839

made sense for me. I wanted to like say,

616.399

"Hey, I that was my mistake. I want to

619.2

just not only apologize, but I also want

620.959

to make sure that I like help you out

622.48

with that. I'm going to share the

623.839

burden." So, I said, "I'm going to wipe

625.76

some because there's, you know, there's

627.519

outstanding

628.76

invoices." And even though there are

630.72

outstanding invoices, I still say, "You

632.8

know what? I'm going to forgive some of

633.76

those. I'm going to knock some of those

634.8

hours off on those invoices as part of

637.12

the making it right with you." Just as

639.76

you would expect, like if your cable

641.279

goes out for a while or for those of you

642.8

who don't even know what cable is, if

643.839

your internet goes out for a while or

645.36

something like that, you're going to

646.8

expect some level of maybe a, you know,

649.36

something to come back. Now, sometimes

650.72

they just won't charge you. They'll say,

652

"Well, you didn't have internet for a

653.04

day, so hey, guess what? We'll be nice

654.64

and won't charge you for that day that

656.64

we didn't provide the service." That's

658.88

not what you want. You don't want to be

660.24

those people. You want to say, "Hey,

661.839

this puts you out. So, I'm not only

663.68

going to not charge you for that, I'm

665.279

also going to like, you know, give you

666.959

some money back or something to help you

669.279

ease the pain. And that's really what it

671.6

is is this is where we're we want to

674.56

ease the pain and the discomfort of our

676.32

customers, particularly in these cases

678

where we actually are the reason for it,

680.72

that we fell short on something that

682.72

they expected from us. Now, even if this

685.519

is even if you are essentially going

687.279

above and beyond, if you say to a

689.68

customer that I'm going to provide above

691.2

and beyond service or I'm doing this for

693.2

you or you set that expectation and then

695.519

you fail on it, then you still need to

697.92

consider like you've effectively

699.36

committed to that. So, you need to make

701.2

sure that you are, you know, that you're

702.64

helping them out and you're you're

703.76

making good. Now, the amount we're not

706.959

going to get into because it can vary

708.8

widely. It may be um there's some cases

711.6

where I've taken like an entire project

713.04

and said, "You know what? I like it

715.04

wasn't the quality that I wanted it to

717.12

be and I will just wave the whole

718.56

thing." Other times it'll be certain

720.24

hours or uh there'll be free follow-up

722.72

hours or I'll charge half rate for quite

724.959

a while to just sort of like offset some

726.88

of this stuff. There's a lot of

728.24

different ways you can do it. It depends

729.519

on what your revenue your like how your

731.519

revenue is going, your cash flow and

733.12

things like that. and also the level of

736

oopsy that you did, the level of your

738.2

mistake. Before I pass on, Michael, I

740.32

want to flip to the other side because

741.839

this is another one that has been an

743.279

issue at times and that is where you do

746.6

deliver but the customer decides that

749.2

you should have delivered something else

751.44

and they b it in some way, form or

754.639

fashion. Now, usually I've had I've been

757.44

protected protected most of the time

758.88

when I've done this through places like

760.8

Upwork and things like that where they

762.56

have people that will provide

764.48

remediation services and they'll make

766.079

sure that you keep talking and they'll

767.36

try to, you know, they'll be impartial

769.279

judges and things like that to help you

771.639

out. And what usually happens is um

775.44

actually in the all of the cases I think

777.519

that I've run into actually they were

780.24

not fixed bid projects. And that was the

782.32

thing is that the customer had in their

785.04

mind it's a fixed bid project. And even

787.92

though in at least the one case I said

790.24

you know initially I gave them a rough

791.839

estimate and I said this is a rough

793.6

estimate based on what you said we could

795.279

get this done in you know I don't

796.72

remember the numbers but it's basically

797.839

like let's say for example we can get

800

this done in 100 hours and it's going to

801.92

cost $100 you know or whatever it's

804.079

going to be.

805.639

Well and it was you know it had the

807.839

caveats of well we don't know about this

809.519

we don't know about this. We don't know

810.56

about this. these could all cause

811.76

problems. Well, guess what? Every one of

813.36

those things occurred. They all caused

814.92

problems. And then the customer was like

819.279

was in denial basically and said, "Hey,

822.32

you know, you should be able to finish

824.32

this in a week or two, right?" Like,

825.519

"Well, I don't know. We can see, but

827.24

like we're going to need, you know, need

829.76

help from you, need input from you." Uh,

832.24

and there's still these unknowns. And

833.839

then those unknowns come up, and then

835.279

it's like, "Oh, wait. Well, those are

836.959

going to cost, you know, those are going

838.32

to change the the whole aspect of the

842.36

project. And there were several things

844.48

which is these are the gotchas you got

845.92

to worry about, particularly picking up

848.079

uh existing things, is it was like,

850.16

well, we've already done that, so this

851.839

works fine. Even though part of the

853.68

project was it was stated that what was

856.079

done before sucked and wasn't very good

858.48

and was out of date and needed to be

860.32

replaced, but it's like, well, but you

862.24

know how it was done, so you should be

863.68

able to just really easy do it. And I

865.199

say maybe if we can reuse that stuff,

867.519

but then along the way, the customer is

869.44

saying, "Well, don't reuse any of that.

870.959

Start from scratch. It's going to be

873.079

faster." So, it's on the customer in

876.24

that case. And particularly in this

878.079

case, I was felt very vindicated because

879.92

throughout the thing, I could see that I

881.839

had paper trails and everything to say,

884.519

"Look, this is what it's going to take.

886.72

Here's where the concerns are." And it

888.72

was done, you know, in an hourly basis

890.56

along the way. So, it wasn't like it was

892.16

a surprise, which is one of those things

894.079

you got to watch out for. You don't want

895.44

to go bill for 6 months and then

898.079

suddenly send them an invoice for 6

899.839

months and then they now suddenly like,

901.44

well, wait a minute, I didn't realize

902.639

there was that much. You want to keep

905.04

that regular communication. You want to

906.56

be letting them know that, hey, things

907.68

are coming up. There's, you know, we're

909.76

billing or we're doing work or invoice

911.92

them on a regular basis, things like

913.519

that. uh ideally invoice them and they

915.68

should be paying you on a regular basis

917.76

because you don't want to end up in a

919.519

situation which I have also been in

921.519

where you have been too gracious in the

923.92

invoice cycle and you've invoiced them

925.68

along the way and now suddenly they want

927.279

to hold two months worth of work hostage

930.079

because they figure well now they're

931.92

just going to threaten to not pay and

933.76

then you're going to be stuck you know

935.839

having to do free work for them because

937.6

they've got that leverage. I have also

939.6

had a customer that I literally walked

941.36

out based on that because he said, "Hey,

944

you know, I've got X amount of, you

946.079

know, they'd paid half of it." And they

947.44

said, "Well, you know, I'm not going to

949.44

pay this other half because I think you

951.12

need to do these three other things that

952.959

were actually very minor in the grand

954.48

scheme of things." So, he figured he was

955.839

going to be able to just get some free

956.959

stuff. And I was like, "No, you can pay

958.72

that up and we'll talk about doing the

960.079

extra stuff or I'll just walk away." And

962.399

we ended up walking away because he

964

wanted to argue that he needed those

965.44

extra things. Those are the kinds of

967.199

things though that are tough

968.16

conversations because you have to

969.36

realize that you may leave money on the

971.279

table. But you also have to realize that

973.44

you may be throwing good money after bad

976.639

if you try to chase those things down.

979.04

So under, you know, protect yourself

980.639

where you can. And if you're in the

983.44

right, stand up for yourself and say,

985.519

"Yes, I did this." Like go to your

987.519

contracts, go to your things that that

989.199

you've done, the things you've put in

990.72

place and verify them. And if you

992.8

haven't, then learn a lesson and next

995.12

time do it

997.079

better. I think that's a good place to

999.519

stop for now. So I'm going to throw this

1000.959

over to Michael and like what are your

1002.24

thoughts and and maybe where you want to

1003.68

go with this conversation? Yeah. So

1007.04

we've been at this for a long time and

1009.04

there's been many situations where, you

1012.56

know, you make a mistake or you aren't

1015.839

delivering what you promised. And at the

1018.88

end of the day, as a business owner or

1021.92

as a developer, regardless of what your

1024.319

business

1025.319

is, take ownership. If you messed up,

1029.199

own it, fix it, or address it, and help

1033.12

the customer out because you made the

1034.72

mistake, the customer didn't make the

1036.319

mistake. So, in in those situations,

1038.4

like Rob said, you know, you can give

1039.76

them a rebate, give them a discount, um

1042.319

something of that nature to help them

1044.16

out.

1045.72

uh going through the process though

1048.079

sometimes you do get yourself into a

1050

situation where there is no way out or

1052.799

there is no way to really appease or

1055.12

correct the situation with your

1056.88

customer. In those situations, sometimes

1058.88

you just have to maybe cut a check for

1062.08

like the last two invoices and say,

1064.08

"Here, you may not be able to pay it all

1065.76

back, but it's like here, you know,

1068.559

sorry we couldn't help you."

1071.08

Um, and essentially walk away or kind of

1076.28

eliminate your part in this process

1079.2

because you're not going to be able to

1080.64

make them happy. uh or you're in a

1083.12

situation where it it's getting so

1085.84

contentious that it's not healthy for

1088.24

either one of you to either party to be

1093.16

in kind of working together for the

1095.679

project. It it becomes

1097.88

counterproductive. Um so in those

1100.48

situations, you know, giving back the

1102

money might be an easy way to walk away

1104.96

from the project. Um, I don't want to

1107.039

say easy because, you know, anytime

1109.28

you're dealing with money, it's never an

1111.44

easy thing. But sometimes that's what it

1114.16

takes to make the customer happy enough

1116.4

to say, "Okay, I'm done." Or, "Okay,

1119.039

yes, we'll take that back." You know,

1120.96

give them a a rebate or a refund

1123.52

essentially for some time. Like Rob

1125.44

said, you know, you eliminate the

1127

invoices and you kind of start fresh.

1129.52

It's like, "Okay, let's start over or

1131.6

let's reset." And now let's uh one thing

1134.4

we didn't really talk about is um during

1137.84

this process if you have made a mistake

1141.039

re if you can reset with your customer

1143.76

through refunds through discounts

1145.96

whatever change your communication

1149.2

strategy be more upfront or more

1152.24

communicative with your customer to make

1154.88

sure you're on the same page so you can

1156.559

avoid this problem. Um I forget what um

1161.44

you know the bigger corporations you

1163.12

know do when you know they have like a

1165.919

priority one or you know the system goes

1167.919

down that impacts customers.

1170.52

Um do something like that essentially

1173.919

and analyze what caused the problem. How

1176.08

did things go wrong? And then come up

1178.559

with a corrective or an action plan to

1181.12

prevent that and also to communicate

1183.76

better to the customer if it happens

1185.76

again. you want to kind of be a little

1187.76

more proactive in case there is

1190.559

something wrong or something that you're

1192.64

not accounting for. And with software

1195.039

that can happen all the time. So it it's

1197.12

just kind of covering your CA, you know,

1200.559

do things a little differently. So I

1204.72

kind of like how you flipped it around.

1205.76

So I'm going to flip this around a

1207.12

little bit too. So from

1210.2

a more of a customer perspect, like

1213.36

helping the businesses with the

1214.72

customer. So, there's been times where

1218.48

people will come to you, and we've

1219.919

alluded to this in the past, you know,

1221.44

someone will come to you and say, "Hey,

1222.799

I want to build a uh Tik Tok application

1226.96

for $500." You know, no, you you can't

1229.84

do that. Um, but setting the

1232.48

expectations with the customer.

1234.52

Sometimes you have to come in low,

1239.12

especially if you're starting out. may

1240.559

need to bid a little lower on some

1242.559

projects to get your business started.

1244.72

In those situations, the money can kind

1248.24

of be used as a tool. So, you could

1249.76

actually say, "Hey, my typical rate is

1252.799

say $200 an hour, but coming in for the

1256.88

first six months of this project, I'll

1259.12

give you uh you know, I'll work for you

1260.799

for $100 an hour." So, you give them

1263.36

that discount to kind of ease into the

1266.559

project and work in it. And then when

1268.96

you hit that middle part, then you raise

1270.64

your rate.

1272.28

Um, this is not just with new customers.

1276.08

Over time, you're going to run into

1277.84

situations where you're going to have to

1279.44

increase your cost of your rates, uh, or

1283.679

the cost of your product, either due to

1285.6

tariffs, due to inflation, due to just

1288.32

cost of living

1289.559

expenses. Prices do go up. However, you

1293.44

can use that as a bargaining tool when

1295.919

working with your customers. be it an

1297.679

hourly rate like Rob mentioned or doing

1300.159

those uh you know flat rates or uh fixed

1303.28

bids for projects just be very careful

1306.159

and be you have to be

1308.2

very clear on what is

1312.76

covered in the world of

1315.08

AI we mentioned this last time take your

1319.12

proposal drop it into AI and say read

1322.159

this from this customer's perspective

1324.08

and tell me what I'm missing or

1326.96

basically just re read back to me what I

1330

put in. You know, tell me how the

1331.76

customer would read this. The other

1333.679

thing you could do is you could also

1335.28

say, hey, what are some of the things I

1338.24

miss or what are some of the pitfalls

1340.24

that could come out of, you know, what

1342.48

did I leave out that could bite me

1344.24

later? And that could help you kind of

1346

determine, okay, what could be an

1348.08

addendum or things you could put into

1350

the contract that could say, okay, if we

1351.919

run into this, then we need to do this

1353.919

or increase our rate to this or change

1356.32

things around. So these are just clearer

1359.039

ways to communicate with your customer

1361.12

to kind of ensure that your customer

1363.12

stays happy. you take ownership when you

1366.24

make mistakes or if there is a conflict

1369.52

between what the project was initially

1371.76

supposed to be and what it actually ends

1373.6

up turning into.

1376.32

What are your thoughts, Rob? A couple of

1378.64

things there that I I didn't mention.

1380.32

So, I think I want to go a little bit

1382.64

into the how to make this work because

1385.44

you did talk about, you know, things

1386.48

like I'll cut a rate or something like

1388.52

that. There are a couple things I've

1390.559

done that have been very effective. Um,

1392.48

now one I guess before I get too far, I

1394.159

do want to say that there are

1395.36

opportunities where you can reclaim. If

1398.08

you, as Michael started out, like if you

1400.08

make a mistake, own up to it, correct

1402.08

it, do the right thing. And sometimes

1404.24

that can actually turn into a very long

1406.72

u you relationship with a a customer. I

1409.36

had one customer that it it went very

1411.679

bad and um it wasn't wasn't my fault. It

1417.039

was a it was a combination of me and

1419.36

actually somebody else that I was

1420.559

working with that I was a subcontractor

1422.36

for. Um so I mean there was there's some

1425.36

level of my fault in that and some of

1427.039

the things that were done. But once I

1428.799

realized that he was he was promising

1431.76

bigger things than he should. Then um

1434.64

while I ended up losing that

1436.159

relationship I ended up having a good

1437.84

relationship with that customer that

1439.2

lasted for actually you know I think 10

1441.12

years after that because I said hey I'll

1443.679

help you out. I'll I'll do what I can

1445.2

to, you know, get you guys back on

1446.84

track. Another thing that's worked very

1449.2

well and and is actually very common is

1452.88

do things like uh a bill now and a bill

1455.679

later kind of approach. So maybe it's,

1457.6

you know, maybe you do something where

1458.559

you say, "Well, hey, I'm going to work

1459.919

maybe I'm working 40 hours a week for

1461.679

for a customer, but for now I'm going to

1464

bill 10 hours a week and expect that,

1466.799

you know, paid every two weeks or

1468.4

whatever it is or every month or however

1469.919

it is. And then maybe, you know, every

1472.559

other month I'm going to try to get I'm

1474.08

going to expect them to, you know, catch

1475.36

up some of those hours. Or I may even

1477.279

say, "Hey, I'm going to allow you to,

1479.52

you know, you need to pay these hours on

1481.279

a regular basis." Like maybe half the

1482.72

hours you pay on a regular basis, and

1484.559

the rest I'm going to allow you to just

1486.24

sort of pay when you can you can get to

1488.08

them. Um, you know, as long as we're

1489.919

still going and we have a good

1491.12

relationship, then we'll, you know, and

1492.559

then if we're done working, then we're

1494.4

going to expect that we're going to get

1495.44

some of that, you know, pay out of it.

1497.2

Uh sometimes they you have to be very

1499.12

cautious because you don't want to get

1500.24

into a big hole of somebody owing you,

1502.24

you know, $4 billion dollars and, you

1504.08

know, trying to figure out how that's

1505.12

going to come back. But there are

1507.679

different ways you can do it. And some

1508.72

of it may be because you uh for me when

1510.96

I do that, it's because I believe in the

1512.48

product. I believe in the project and

1513.919

I'm expecting that they will be

1515.2

successful over time or I see where they

1517.44

can or are successful enough that as

1520.559

long as I'm patient, then you know that

1522.4

money will flow. And if it works in the

1524.48

a lot of times it has to do with if it

1525.84

works in the normal cash flow of you

1529.2

know the company that I've got then it's

1531.6

going to be it's easier to take that on.

1533.36

Obviously if you're already cash flow uh

1536.159

you know crimp and suddenly somebody's

1538.08

like I don't really want to pay as much

1540.32

go back to the co years to see where

1541.919

that kind of stuff happened a lot. Uh it

1543.679

becomes very very uncomfortable.

1546.799

But I think the the percentage game and

1550.48

the pay now pay later or those kinds of

1553.84

things can be very helpful particularly

1557.12

when they are upfront when you're very

1559.039

clear about it and say I am doing this

1561.52

to help you out or you know I don't want

1565.76

to especially when it's things like you

1568.64

really can't afford this thing right now

1571.6

but we really need to do this for you

1573.44

because it's not worth it to do it

1575.039

halfway because Yes, I could charge you

1577.2

for halfway and we could figure out how

1578.559

to make that work, but it really

1579.919

wouldn't be good. And I wouldn't feel

1581.6

good as a vendor, as a customer, as a

1584.96

partner or whatever, however that

1586.48

relationship is working with you, giving

1588.32

you something that is not what you

1589.84

really need. So, it's it'll feel a

1592.88

little bit like you're overselling them,

1594.559

but a lot of times it comes down to

1596.4

you're you're saying, "No, this is you

1598.48

guys just you're underelling. you're

1601.52

undervaluing what this is going to be to

1603.44

you and we need to find a way to make it

1605.2

work for you. Anyways, uh sometimes it

1606.96

may just be trust where you're like, you

1608.159

know what, I'm going to trust that

1609.36

you're going to get such value out of

1611.12

this that you don't really want to pay

1612.48

now, but when you do, when you see this

1614.64

done product, then it'll work. So,

1616.4

there's a lot of ways that you may look

1618.159

into it, but it all goes back to being

1622.64

comfortable with what and understanding

1624

what is the level of risk that you, you

1625.84

know, you're willing to take on. And uh

1628

just as somebody that's done that, it's

1629.36

like it's a lot easier to take it on

1631.039

when it's yourself and it's a side

1632.24

hustle than it is when it's your it's

1634.159

your business and you have other

1635.44

employees that are a part of that.

1637.12

They're going to be impacted by it. So

1639.36

yeah, it's it's that is probably going

1641.12

to vary depending on where you are in

1642.799

your career and your entrepreneurial

1644.88

journey as

1646.6

well. I think we'll move right into like

1649.039

from the challenge point of

1651.24

view. How are your contracts looking?

1654.159

How are your agreements looking? Do you

1656.08

have them? If you don't, now would be a

1658.159

good time. Actually, yesterday was the

1659.679

best time to get those in place, but now

1661.6

would be second best, I guess. Um,

1664.64

actually, the best time to get them in

1665.84

place is way before is before you start.

1668.32

Be like, make sure that that stuff is

1671.919

clear before you start a project so that

1674.159

there aren't these gotchas, surprises,

1676.64

and unexpected things either on your

1678.64

side or theirs as you go into the

1680.559

project. So for yourself the

1683.64

challenge review if you have them

1686.08

hopefully you do and if not go out you

1688.72

go to the internet you can find some

1690.08

nice boilerplate kind of stuff that will

1691.919

work for your business type whether it's

1694.72

products or services or whatever it is

1696.559

that you provide so that you have an

1698.84

agreement that works with your customers

1701.2

so they understand what is the

1703.32

expectation what is it that they are

1705.36

going to get for the money that they are

1706.88

giving you and then if it is something

1708.72

that is you know is loosely defined like

1712.48

you sell services and things like that

1714.32

then make sure that you just you do talk

1716.159

about what the service is and provide

1718.64

like go ahead and provide for um you

1721.76

know if there is discussion or if

1724.159

they're unhappy with it or things like

1726.08

that what are the remediation approaches

1727.84

what are the kinds of things that you

1729.12

offer what are the kinds of things that

1730.799

you're going to expect from them that

1732.48

maybe they have to fulfill in order for

1734.88

you to do your job cuz I have been in

1736.799

situations where we've gone in and told

1738.88

a customer well this is a project and

1740.799

you're going to do we're going to do A B

1742.24

C and D and you're going to do FGH and I

1745.679

and they don't do those things and now

1748.32

they're expecting you to do it. They

1749.919

change it. They want to stick to the

1751.279

original contract and that's where

1752.48

you're like, "Nope, sorry. That's a

1754

change request. We're going to have to

1755.52

redo this or we're going to have to add

1757.52

on and make sure that you refer to the

1759.44

idea." If you do fix bids or anything

1760.96

like that, anything really, make sure

1762.96

that you have something that is a a way

1765.2

to change scope and to do change

1767.039

requests. So, give that a shot. You will

1769.84

thank yourself in the future when you

1771.679

have something that is a much better

1773.039

agreement than you have

1775.32

today. If all of that works, whether

1777.679

it's now or in the future, shoot us an

1779.76

email at infodelvelopreneur.com and let

1781.679

us know how it goes. What are your like

1783.039

what are your concerns? Maybe some of

1784.32

your worst stories where you have, you

1786

know, things have worked out well or

1787.2

maybe they didn't work out so well. Love

1789.44

to hear from you. You can also leave us

1791.36

feedback on out on YouTube and the

1793.279

developer channel. You can anywhere you

1795.12

get podcasts, the building better

1796.559

developers podcast. Leave us a review,

1798.799

leave us feedback, all that kind of good

1800.24

stuff there. developer.com, there are

1802.32

contact forms, there is every one of our

1804.24

articles, I think. I'm pretty sure

1805.84

they're all turned on. So, you can leave

1807.36

comments and feedback there. Anywhere

1809.919

you see us, you can probably find a way

1812.08

to leave feedback. Unless it's on a TV

1814.399

somewhere and you start writing on the

1815.84

TV, that's probably not going to work.

1817.44

But most of you people, I think, have

1819.279

realized that that's that's not how it

1821.12

works anymore unless it's a touchcreen.

1822.88

But we'll see how that goes, too. I may

1825.52

be running a little bit off of the rails

1827.6

right now, so I think it's a good time

1828.96

for me to wrap this one up. Go out there

1831.44

and have yourself a great day, a great

1833.279

week, and we will talk to you next

1836.36

time. Bonus material.

1840.84

So, one of the things you kind of

1843.44

touched on it, go out and do some

1845.279

research, find some documents online.

1847.36

Uh, Legal Zoom and there are some good

1850.159

business sites out there,

1852.279

uh, small business bureau through the

1854.72

government or through your state. Uh, a

1856.96

lot of them have sample contracts and

1858.72

things that you can use that are

1861.48

fairly well written. Uh, I wouldn't

1864.48

necessarily take anything off the

1866.399

internet without going through some type

1868.24

of lawyer or something and just have

1870

them review it and make sure that it is

1873.12

enough of a binding contract that if you

1875.039

do get into trouble or do get sued that

1878.559

you're kind of covered or at least have

1880.96

uh

1881.88

some ground to uh protect yourself uh

1885.679

you know beyond like being a corp, an

1888.48

LLC, etc. uh because when we are talking

1892.64

about money and dealing with customers,

1895.12

you do need to make sure that you do

1896.64

protect yourself at the end of the day

1898.48

so that if you do make a mistake, one

1901.84

hopefully you can rectify it with the

1903.36

customer, but if you can't uh and it

1906.559

ends very badly, you want to make sure

1908.72

that you don't lose the house uh for

1911.519

making that mistake.

1914

Yeah, there's things can

1916.679

go things can go very bad for lack of a

1919.679

better term. And uh I have been in some

1921.679

of those. I've been in some of been um I

1924.72

have been part of potential lawsuits in

1927.519

in customers that I've worked with

1928.799

before where I've been actually those

1930.559

were all subcontract I luckily I was not

1932.399

part of those directly but was like a

1934.559

contractor involved in that and had to

1936.799

see where it went really bad with some

1938.72

of the uh the the businesses we're

1941.039

working with. Yeah, the I guess my bonus

1945.24

is I am actually very I'm probably a too

1948.08

trusting person. Uh but hopefully you

1950.399

are not as much as I am. There are some

1952.48

people out there that will take

1953.679

advantage of you. There are people out

1955.36

there that will find every little way

1958.159

they can. Uh I've worked with companies

1961.12

that were basically horror stories. I I

1963.679

will say one in particular I worked with

1965.919

for a while um did not come out very

1968.64

well for me but the people before them

1970.159

was a company that went in and did a

1971.76

fixed bid project. Uh it was 6 months I

1975.039

think that they did. They had a full

1976.32

development team and they did not get

1978.399

paid a scent during that time. And this

1981.279

company was basically it's sort of like

1983.519

they weren't really bragging about it,

1984.96

but they were sort of letting me know

1986.399

that that was who they were. And that

1988.64

was when my relationship with them ended

1991.36

very quickly cuz they were already in a

1993.039

little bit of like, oh, we'll like we'll

1994.799

do a lot of stuff in here. We'll get

1996.08

this thing going and and we would love

1997.679

to have you work for us. And then they,

1999.44

you know, they paid the first invoice

2000.799

and then they didn't pay and didn't pay

2002.24

and didn't pay and kept looking to say

2004.08

like, well, if you do this, we'll get it

2005.44

paid. If you do that, we'll we'll pay

2006.88

it. You know, it's one of those where

2007.919

it's like, no, sorry.

2009.919

walking away. Especially when you say,

2012.08

"Oh yeah, that last company that was in

2014.64

very deep, we didn't pay him a scent."

2016.159

And now basically they wanted me to fix

2018.24

that company's stuff because they got

2020.72

what they paid for. They didn't pay a

2022.159

scent and then they had something that

2023.36

didn't work. So it was sort of like,

2025.2

"Sorry, buddy. That is, you know, God's

2028.96

laughing at you and you better just

2030.559

watch out and before you get struck

2032.279

down." All right, that will wrap this

2035.44

one up before I get struck down because

2037.12

I got other crap I got to do. I got

2038.64

customers that are now like, "Huh, I

2040.399

wonder how I can get some extra money

2041.679

out of him." No, they're not like that.

2043.36

My customers are awesome, actually. Um,

2045.6

that's that's part of being, you know,

2047.36

when you have your own little place,

2048.48

when you have your own company, you get

2049.52

to pick your customers. So, if you don't

2050.96

like them, then they're not your

2052.48

customers anymore. Like, it's not always

2054.24

that easy, but uh you get to a certain

2056.639

point where that is you find that you're

2058

you're going to work with the people

2059.04

that are are pretty high quality. So,

2061.119

that is the way to go.

2063.28

I am going to go exit one of these

2066.079

directions and um we will be back. We

2068.879

are not done. We'll come back with a few

2070.48

more episodes. We're getting closer as

2073.119

always. Yeah. If you have oppo, if you

2075.04

have any insight or suggestions or

2078.639

anything like that, we'd love to hear

2079.76

it. Particularly for the next episode,

2081.2

for the next actually next season,

2082.8

actually next episode as well, but next

2085.04

season because we're tossing around a

2086.56

bunch of different ideas as always. And

2088.32

probably as always, we'll figure out

2089.599

what the next season's going to be on

2091.679

like when we get to episode one of the

2093.599

next season because, you know, sometimes

2095.44

we're a little bit uh fast and loose

2098.24

with the episode topics and season

2100

topics as well. All right, that being

2102.72

said, you guys go out there. Thank you

2104.48

so much for your time. Thanks for

2105.68

watching us. Thanks for putting up with

2107.599

me. Not Michael. He's awesome. Thank you

2109.68

for putting up with me. We will talk to

2111.599

you guys next time.

2114.99

[Music]