Detailed Notes
In today’s digital age, social media has become an indispensable tool for professionals across various industries. For developers, establishing a strong social media presence is not just beneficial—it’s essential for building their brand, engaging with their audience, and showcasing their expertise. However, navigating the complexities of social media strategy can be daunting.
Understanding how social media works In a recent episode, hosts Mike and Rob explore the intricacies of social media strategy for developers, offering expert insights and practical tips to help them unlock social media success. From understanding the importance of quality content to leveraging analytics tools effectively, this video provides a comprehensive guide for developers looking to enhance their social media presence.
Top social media challenges 1. Planning an effective social media strategy, especially for developers. 2. Determining the frequency and length of content. 3. Tailoring content to different social media platforms. 4. Finding the optimal timing for posting content. 5. Ensuring content quality and relevance. 6. Understanding and utilizing analytics tools effectively. 7. Selecting appropriate tags and keywords for better visibility. 8. Balancing the need for consistency with avoiding overposting. 9. Adapting to changes in social media algorithms and guidelines. 10. Managing multiple media types and platforms efficiently.
One key takeaway from the podcast is the importance of understanding social media platforms and tailoring content accordingly. With different platforms catering to diverse audiences and engagement styles, developers must craft content calendars that resonate with their target audience. Developers can maximize audience engagement and visibility by incorporating themed content for each day of the week and utilizing multiple media types.
Timing also plays a crucial role in social media success, as the hosts emphasize the significance of posting at optimal times to reach the widest audience. Additionally, leveraging analytics insights allows developers to evaluate post-performance, refine their strategies, and enhance visibility.
Despite the challenges inherent in social media strategy, such as determining content frequency and adapting to algorithm changes, the podcast offers practical solutions. Developers can overcome these challenges by focusing on relevance, engagement, and strategic tagging to unlock social media success.
In conclusion, mastering social media strategy is essential for developers seeking to establish their presence, build their brand, and connect with their audience. By understanding the nuances of social media platforms, crafting tailored content calendars, and leveraging analytics insights, developers can navigate the ever-evolving landscape of social media and propel their careers to new heights.
Additional Resources * Creating a Social Media Strategy https://develpreneur.com/creating-a-social-media-strategy/ * Getting the word out, promoting your blog https://develpreneur.com/getting-wordout-promoting-blog/
Social Media Scheduling Tools * Buffer https://buffer.com/ * Canva https://www.canva.com/pro/content-planner/ * Later https://later.com/ * Publish Planner https://publishpress.com/planner/ * Yoast https://yoast.com/
Transcript Text
[Music] hello and welcome back if you're here you're on YouTube because we haven't started the audio portion yet but the podcast will be coming soon uh we're doing a little bit of our bonus material as we always do and uh this episode we're going to see what happens uh this is one of those where we've got just some things going on this week so it's going to be a little less um a little less scripted I guess not that we usually are but a little bit more about hey let's talk about whatever the topic of the day is and so we'll do that and then uh we'll sort of see where that goes so first off welcome Mike and what's like we'll just start with like what's uh what's something that's been burning you this week or what's something that you've been really spending some time on well uh one of the things that uh we've been challenged with uh for the Envision QA company I'm working on uh I'm doing that co-starter class I mentioned before and last week's challenge was to try and plan a media strategy or social media strategy for the month of April and and I kind of wanted to bring that up here because I kind of wanted your thoughts on how we've approached this in the past before kind of giving my two cents on it uh as to how we went through this initially with developer ner and what you've kind of done with RB Consulting because you've kind of gone a little bit further than I've done in the past with my other consulting jobs that is a perfect topic so we'll go like hook in the uh the audio portion here and let's talk about I think we'll talk about social calendars that's uh a real interesting topic so welcome and back if you're here you're now on the audio version you're listening to the podcast and develop andur building better developers this episode we're going to talk about this thing we've spent a lot of time thinking about which is creating social calendars and how does that even how does that even apply if you're a developer particularly this one of those things that I know everybody now thinks social sites and maybe not Facebook you may be younger and you're thinking about your your Instagrams and things like that but you know Twitter SLX and all of those but there is value in those those are those are our ability to advertise for free sometimes sometimes you know paid but it is definitely a way for us to get our message out there it's the The Mountaintop that we get to go take our megaphone on and go talk to people so I think this episode this is what we're going to focus on we're going to talk a little bit about social calendars and how do you put it together and and what are some of the the challenges with it and so we'll start just go back if you want to just reiterate there Mike we're talking just before we we kick this on about what prompted this for you for this uh for this month your assignment and then we'll dig into that a little bit and and I guess I'll start and throw my two cents in and see where you go with it sure well I kicked off this conversation was I am in a co-starter class with my local uh Co-op kind of like we work and I'm going through this course to kind of help me refocus starting a business I mean it's been over a decade since I did Mage Consulting and it's been over seven years since we really kicked off developing Earth so the challenge that they prompted us with was to put together a social media schedule for the month of April so it's prompted me to think of okay what social media channels do I really need uh what do I need to post on those social media channels and what kind of schedule do I need to do right yeah and I think that's the that last part is probably the the first one to think about is what there's a there are a lot of different Arguments for frequency and size and things like that there are those that are will tell you that if you for example if you do a podcast you have to do it three times a week and it has to be at least 15 minutes an episode but no more than 25 minutes an episode or a Blog needs to be 500 Words but not more than 750 and you need to do it once a day or there's all of this there's all these experts that will tell you how you need to do it if you look at the stats and this goes to uh some of the people that I've you know followed over the years uh libson liberated syndication that does podcasting they in particular have got um their their podcast on podcasting basically is something where they very regularly talk about stats they look at Stats and how do those move and things of that nature and it really comes down to not frequency not size as much as it is the value of the content if you got something interesting people will show up people will keep coming back to it and think about the the best example that that keeps being brought up over and over again is Hardcore History he has no regular timing it like he'll throw one out and then a month later throw one out and then maybe you won't hear from them for a year and a half and sometimes it's an hour and a half and sometimes it's eight hours and sometimes it's a whole series and sometimes it's one you know a one and done and but it comes down to it's it's almost like in his form doing an audio book however often that comes out just like books you can look at it you look at these authors that write over and over they just like crank out books left and right versus the ones that do you know one every few years but if it's a good book then people are still going to buy it so I think the first thing while you want to if you're going to put together your your calendar you want to think about that frequency and length but I think more importantly as you step back and go it it goes back to the why again it's like what is in this case if I'm going to do it for the month of April what is the message or what are the messages that I want to get out during that period of time thoughts on that yeah so with Invision QA I've actually and we've kind of had a sidebar on this a little bit through chat where I was trying to figure out okay do I want to do a 7-Day schedule do I want to do a five-day schedule what will kind of work within my time frame but also what would challenge my viewers or my listeners to come to the channel come watch me come pay attention to my content you know what is relevant to my customer and I've come up with a couple ideas the one the biggest one being start the week off with a challenge do some type of use case or business business challenge challenging the business to something with QA for instance uh you know how is your Kus integration going with your project you know is it going smoothly are you having problems you know what you know what kind of QA do you have around that to make sure that it even worked you know that your pipeline's working you have alerts things like that uh and then kind of followed that up with day two like okay here's um some tips on how to uh wrap QA around your content integration and maybe like Wednesday do like a business use case of how this company or company X tried to uh Implement continuous integration it failed or how they successfully applied QA to their uh continuous integration and then kind of Thursday uh maybe push out like a survey you know what are some of the common problems you have and give them a couple choices to pick and maybe an other to fill in and then wrap up the week with on Friday being you know um kind of do a video cast or a full cast and say hey okay let's walk through the use case let's do a full Deep dive maybe 30 minutes long and then kind of fill in with what Envision QA can bring to the table to help their company if they don't have the QA if they're struggling with this problem that's an interesting the way you lay it out there's a there's a couple of neat things about that one is that you have sort of a and we did this way back when we started um I think when we did it for recruiters even before develop Ur is that we had a so you have like a theme on Monday a theme on Tuesday Wednesday th so each day of the week whether you do it five days a week or three days a week that you have sort of a theme so and there's more than a few places I've come across that'll have like you know uh tips Tuesday and Wild Things Wednesday or whatever it is they have some sort of a theme and it it's a little bit of a you know a little bit of a cliche a little gimmicky but it also works and it also gives you I like the the the thing I like about is it gives you something to sort of like a starter for your topic for each of those days and that's something that considers you don't have to do the same format the same style the same thing over and over and over again you can mix it up a little bit and keep it interesting for your your viewers for your audience the other thing that's really interesting is the way you've laid it out is those are easily multiple media types you could do that audio you could do that you could have some blog stuff in there you could have some video stuff like you mentioned at the end so it gives you things that which is something I think everybody needs to think about a little bit now is like what is the medium you're going to use and if you're going to use a couple that are not the same for example let's say you use YouTube but you're also going to have a Blog you can put the YouTube videos on the blog but the written side of the blog you want to you want to have content that feeds or that fits written material better and in the video side obviously you don't want to be like you know talking code because it's not going to be very useful so it does you know something also think about is not only your schedule but what what are those mediums that you're going to use and then matching those maybe to some of the platforms are going to be the best way to deliver that Medium be it video audio written smoke signals however it is you get your information out exactly and I I've started initially so I'm kind of following the model we did with develop n so I've got a YouTube channel set up I've got LinkedIn I've got x uh I've got Facebook I am playing around with the idea of doing Instagram uh not sure if I want to touch Tik Tok since that's become a hot political Topic at the moment um but it kind of stick to those channels and then figure out okay do I want to just do uh like daily text to X just kind of to drive it like here's links to this or do I want specific messages tailored just to X but have something different go out on Facebook uh that's kind of been one of the challenges even with the podcast that we're doing here is what message can I fit with the channel that we're delivering to so it's like x uh unless you pay for the premium version you're limited to like 156 characters or something along that lines I don't know the exact character off my top of my head but uh whereas with LinkedIn you know we've got like 500 plus you could almost put a whole blog in there uh so those are kind of the things that I'm trying to figure out this week and hopefully I'll have something more definitively defined uh going in the next week interesting thing for those um I've bumped into for for Twitter SLX and then also uh LinkedIn is and even sometimes Facebook is not over not over talking about yourself is it mixing in articles that are not just selling your your service your product talking about yourself but instead are items of interest for your your community for your your audience and that's something I found was really nice actually ended up originally we had back uh when we first started developing or I think we we had a buffer account and that was really nice because you could connect up to RSS feeds you could pull information in and you could easily set it up so that you could go sort of browse RSS feeds look at some news that's out there find something that's interesting turn around copy basically just generate a post throw some post text around that and be like hey I saw this it's Grace great topic starters conversation starters and ways to just sort of help your as we're doing research help your crowd out your audience out and say hey this is something I've run into a bunch maybe you've run into it here's an article that tells you how to solve this problem the nice thing though is you know buffer us do that and then they drop that off of it but there are ways you can do that whether you use U buffer or um the other ones that I forget what uh hoot sweet and some of those or that's why I ended up just building my own little tool at one point that all it does is it just and I think we we've definitely used it for developing or we've used it for RB Consulting where it just feeds in you just assign in RSS feeds pick articles we can also you can treat your YouTube as a RSS feed you can get RSS feed out of your blog so you just stream everything essentially stream everything in through RSS select the Articles you want and then you know pick and post where you want to while you're in one tool instead having to log into different places uh so a good tool is going to be I think very helpful and if you use one of these like you or you can schedule stuff so you have you know three slots a day seven days a week you just start filling that in with some of that material whether it's stuff that you've generated or stuff you've found in in your research so that gives you a little bit more of that um sort of it's a timeliness and it's also just being there on a regular basis because a lot of that stuff it it shows up and it's gone you're you know you can have that thing go out at 8:00 a.m. on a feed and nobody's going to see it past 8:05 you know particularly like Twitter and some of that where there's just so much noise you have to figure out how to do it regularly enough and eventually you know the key there is to get them to follow so then they'll start seeing your stuff and not just everybody's you know and that's an interesting point you know with developing ER we have a set schedule we drop our podcast and we drop the video then when we also do our social media posts with this or with really with anyone you know with anyone watching this what typically what are like the top three things to keep in mind for timing to directly hit your audience you know I know we've done things like multiple post during a day uh things like that what are your thoughts on that oh timing is a I love MailChimp from a timing point of view if you're going out uh like newsletters and emails and blasts and stuff like that it has its own uh scheduling algorithm based on your mailing list and so if you're going to do something that's you know this is a little side note from the social side if it's not a social but if it's more like a newsletter or something take a look at MailChimp and it's the it's the paid version yeah it's the paid version but you can depending on the size of your mailing list it's and even I guess regardless of the size of your mailing list it's it's money well spent because it can it figures out when is the best time to send that with your audience this is where your avatar becomes I think a very big U piece of it uh one of them if you go back back in the day John Lee Dumis when he did entrepreneurs on fire one of the things is when he was talking about his entrepreneur it was you know he had the it was a guy I don't remember what the age but you know certain age and this is what he did and this is when he went to work and this is what his commute time was and that was how he figured out what he wanted his podcast length to be cuz he figured people had about a 25 minute commute and he made sure that he would release it I think it was on the you know West Coast time or whatever he'd basically release it so it hit at like 7:30 a.m. West Coast time so you would have it in your podcatcher whatever your your tool was so when you got to your on your drive to work it was there and ready to go something like that is what you want to do if you I think what you want to do is particular podcasts are easier because that's just going to show up on their on their tools so you can easily do those at you know midnight 1:00 a.m. 2 am something like that YouTube is sort of the same because they're going to be they're probably going to catch it as fall they're going to be subscribed to it so then you know they're probably going to see it whenever they next go to your channel so it's maybe not as the timing may not be as critical but if you get to particularly Twitter or X or LinkedIn then I think what you want to do is is think about your avatars but likely there's going to be things like either drive time lunchtime start of the day end of the day and those are the areas that you've you're probably going to figure these are the times they most likely to be browsing and the other thing you may want to do is like think about a if your avatar is a parent of small children then they're probably out on a you know Sports field on a Saturday morning into the afternoon so maybe you can throw some stuff out there while they're you know look at their phone while they're watching their kids play whatever the sport is those are things you need to take into account is what is your understand your avatar and what their habits and their frequencies are and then that's going to help you define what your habits and what you should your delivery schedule should be great points Rob I agree with a lot of that one of the things that I've been looking at which is interesting is uh with the scheduling apps uh you can like like buffer and Hoot like we talked about you can actually set up for multiple posts within a day the only concern I have with that sometimes is you're flooding your channel so if people are only subscribed to a few people they're really getting flooded so when you repost your message you need to do it in a consistent way that is not basically just copy and paste yeah reposting could be a problem I don't I think they've changed it for a while Twitter did not allow you to post the same thing twice in a 24-hour period if it was the same post they would just block at the second they would just it would just disappear uh they wouldn't warn you anything it just it just would not show up and that was just a known thing and it was it was in their standards of use and their guidelines it was like Hey we're just it's not going to happen you're not going to be able to do it and they did that in particular when you would have some of these tools that would allow you to post from you know five different accounts at the same time or close enough to it the exact same post trying to get you activity on it things like that so I agree you need to be you need to think about that as well if somebody misses it and this is this goes into sort of the scheduling thought I had if somebody misses it and let's say I'm doing let's say I do three times a day I do beginning of the day middle of the day end of day then what I'm probably going to do when I rotate out and repost something like I'll start maybe at the beginning of the day and then a couple days later I'll do at the minut the middle of the day and then a couple days later I'll do it at the end of the day and then maybe repeat on different days of the week week or something it depends on how much content you're putting out and how often you want to do it but if you're doing even you know these days if you're even doing a half dozen posts a day that's going to be that's really not going to be that much so you could easily and maybe that's a A good rule of thumb if you're going to go five days a week and maybe what you do is you have five slots and you know the Monday one goes to slot one on Monday slat two on Tuesday slat three on Wednesday and you just sort of roll things out that way the you're more likely to catch people and then see how that's going to and and see how it works and you can see look at your you know follow your stats and figure out where are the the biggest engagements coming from so with that um let's tackle one additional topic on this because you touched on one thing there that I think really kind of touches on this as you're doing your social media uh schedules as you're putting this content out there make sure you follow up with the analytics and look and see how your posts are doing but tags are doing well initially when we first did this we were clueless on what we should be putting out there so we were throwing tags left and right some were good some were bad some were ignored completely so from experience we've learned that you know be more conscious with the SEO be more conscious with your audience be careful with what tags you do use you know if you're talking about tech techology don't put TVs in there and just have people you know shopping for TVs to your blog that want nothing to do with it that'll be a false false positive so you want to be careful with your targeting of this content yeah I think that's a that's probably a good book in is you start out as you make sure your content is make sure you're producing content that is useful and entertaining to your your audience uh maybe more useful than entertaining but it depends on what you what you want out of your audience or how you expect them to come back or how you want to appeal to them so make sure you've got good copy and good content but on the you know the other side is I think it is it is worth it to delay initially launching your content to really think about your your analytic strategy for lack of better term and this is where it comes back to sort of your why is like what's the message I want to get across and how do I want to get that across and then that is going to inform what your tags need to be what are the things that people should be searching for that I want to be found when they're searching for that and so I want to make sure that I'm using those keywords that I'm putting those tags into yeah I'm tagging my articles properly I'm doing the links all of that piece and look at what's out there spend some time with Google analytics if you haven't in a while if it was like couple years if it was before the version 4 came out go take a look at that because they have changed stuff around I would I would also recommend that everybody and I think now they still give some amount of money they like the first you know when you first open a Google ads account they'll give you like a hundred free dollars of ads for if you spend $100 something like that it's well spent to go spend a little time in the ads and SEO world Google being what I mean Google's the the monster that everybody uses but spend a of time in that and understand what it is that is is essentially grading your content and if you're like if you're on YouTube go look at the YouTube stuff go you know spend a little time listening to listening to podcasts or watching blogs you know videos reading blogs about SEO and and content and how to do that because I think that's going to allow you to jump into it with a lot better plan with something that's more organized it's something that's going to hit faster as opposed to just throwing a bunch of content out there and then trying to go back and massage it which is honestly sort of where we got here is we just finally got to point we thrown so much stuff out there we said we need to like essentially reboot the site and everything else because we just we've been you know you've been spraying the fire hose too long now you want to get back down because fire hose and internet doesn't really matter it's like fire hose on the ocean but now if you can get something that's much more focused then you're going to be able to go find your your audience and So speaking of audiences I want to thank you if you've been listening to this for you know the last 25 minutes or so uh as always if you have any questions shoot us a email at info@ developer.com uh check us out developer.com you can also go see the video side of this uh if our faces don't scare you you can go check us out on YouTube at the developer North Channel we've got this plus a lot of other content out there a lot of tutorials we've got some of our old masterminds and and Mentor presentations so there's there's quite a bit of of information out there depending on what your your topic dour is we've got a lot of database SQL stuff we've got a lot of job we've got a lot of python we've got some PHP back there we got a little everything so for now we'll wrap this one up so you can go back to you know safely driving your car go out there and have yourself a great day a great week and we will talk to you next time the rest of you are still here so we're just going to sort of wrap this one up um I did want to give you sort of like like your your parting thoughts the bonus material this time is Michael giving his two cents on everything so you guys are watching this you get this extra bonus so one of the things uh for those still with us we are doing this call through zoom and one of the things you deal with when you're setting up a podcast or video cast or things like that especially when you're not in the same room you have to deal with internet connections feedback background noise things like that uh while we do our best to fix the audio uh at the end of the day and the tools do help sometimes there is some stuttering and some feedback that we get uh with our presid presentations so apologies if you do hear any skipping in our presentations I try to cut a lot of that out but this is also something to consider as you're going through and doing things like this uh when you post your content on social media uh make sure you just double check it or at least scan for a lot of blanks within your post there's a lot of tools out there uh that can help you do that oh definitely I think using AI is now you know a Hot Topic but I think using grammarly and things like that to help clean up your post clean up your topics uh and even if you write something beforehand if you're if you're somebody that does better if you're doing a podcast or a video presentation and you write that out forward or if you you're doing a presentation spell check your you know your slide deck I was doing one today I was recording something and I got about eight slides in and I had to just pause myself luckily I was recording it wasn't live and I was like oh I had a typo and it just it was and it was on a title of all things it was like one of the most obvious things on the slide and so I of like ah save that go back read record it uh so don't be afraid to do that don't be afraid to go back over and and re-record uh that being said we will wrap this one up from a video point of view uh as always you know there's all kinds of little links around here you can check out other content subscribe to the channel and you'll be able to catch the next episode which uh for us is going to be like right around the corner for you H close enough to right around the corner depending on what day of the week these things go out and uh as always like everybody else shoot us an email leave coms coms whatever you need to do to get a hold of us we are more than happy to to take that feedback and cover topics that are useful to you guys because you're the reason we're doing this so go out there and have yourself a great day a great week we will talk to you next [Music] time
Transcript Segments
[Music]
hello and welcome back if you're here
you're on YouTube because we haven't
started the audio portion yet but the
podcast will be coming soon uh we're
doing a little bit of our bonus material
as we always do and uh this episode
we're going to see what happens uh this
is one of those where we've got just
some things going on this week so it's
going to be a little less um a little
less scripted I guess not that we
usually are but a little bit more about
hey let's talk about whatever the topic
of the day is and so we'll do that and
then uh we'll sort of see where that
goes so first off welcome Mike and
what's like we'll just start with like
what's uh what's something that's been
burning you this week or what's
something that you've been really
spending some time
on well uh one of the things that uh
we've been challenged with uh for the
Envision QA company I'm working on uh
I'm doing that co-starter class I
mentioned before and last week's
challenge was to try and plan a media
strategy or social media strategy for
the month of April and and I kind of
wanted to bring that up here because I
kind of wanted your thoughts on how
we've approached this in the
past before kind of giving my two cents
on it uh as to how we went through this
initially with developer ner and what
you've kind of done with RB Consulting
because you've kind of gone a little bit
further than I've done in the past with
my other consulting
jobs that is a perfect topic so we'll go
like hook in the uh the audio portion
here and let's talk about I think we'll
talk about social calendars that's uh a
real interesting topic
so welcome and back if you're here
you're now on the audio version you're
listening to the podcast and develop
andur building better developers this
episode we're going to talk about this
thing we've spent a lot of time thinking
about which is creating social calendars
and how does that even how does that
even apply if you're a developer
particularly this one of those things
that I know everybody now thinks social
sites and maybe not Facebook you may be
younger and you're thinking about your
your Instagrams and things like that but
you know Twitter SLX and all of those
but there is value in those those are
those are our ability to advertise for
free sometimes sometimes you know paid
but it is definitely a way for us to get
our message out there it's the The
Mountaintop that we get to go take our
megaphone on and go talk to people so I
think this episode this is what we're
going to focus on we're going to talk a
little bit about social calendars and
how do you put it together and and what
are some of the the challenges with it
and so we'll start just go back if you
want to just reiterate there Mike we're
talking just before we we kick this on
about what prompted this for you for
this uh for this month your assignment
and then we'll dig into that a little
bit and and I guess I'll start and throw
my two cents in and see where you go
with it sure well I kicked off this
conversation was I am in a co-starter
class with my local uh Co-op kind of
like we work and I'm going through this
course to kind of help me refocus
starting a business I mean it's been
over a decade since I did Mage
Consulting and it's been over seven
years since we really kicked off
developing Earth so the challenge that
they prompted us with was to put
together a social media schedule for the
month of April so it's prompted me to
think of okay what social media channels
do I really need uh what do I need to
post on those social media channels and
what kind of schedule do I need to do
right yeah and I think that's the that
last part is probably the the first one
to think about is
what there's a there are a lot of
different Arguments for frequency and
size and things like that there are
those that are will tell you that if you
for example if you do a podcast you have
to do it three times a week and it has
to be at least 15 minutes an episode but
no more than 25 minutes an episode or a
Blog needs to
be 500 Words but not more than 750 and
you need to do it once a day or there's
all of this there's all these experts
that will tell you how you need to do it
if you look at the stats and this goes
to uh some of the people that I've you
know followed over the years uh libson
liberated syndication that does
podcasting they in particular have got
um their their podcast on podcasting
basically is something where they very
regularly talk about stats they look at
Stats and how do those move and things
of that nature and it really comes down
to not frequency not size as much as it
is the value of the content if you got
something interesting people will show
up people will keep coming back to it
and think about the the best
example that that keeps being brought up
over and over again is Hardcore History
he has no regular timing it like he'll
throw one out and then a month later
throw one out and then maybe you won't
hear from them for a year and a half and
sometimes it's an hour and a half and
sometimes it's eight hours and sometimes
it's a whole series and sometimes it's
one you know a one and done and but it
comes down to it's it's almost like in
his form doing an audio book however
often that comes out just like books you
can look at it you look at these authors
that write over and over they just like
crank out books left and right versus
the ones that do you know one every few
years but if it's a good book then
people are still going to buy it so I
think the first thing while you want to
if you're going to put together your
your calendar
you want to think about that frequency
and length but I think more importantly
as you step back and go it it goes back
to the why again it's like what is in
this case if I'm going to do it for the
month of April what is the message or
what are the messages that I want to get
out during that period of
time thoughts on
that yeah
so with Invision QA I've actually and
we've kind of had a sidebar on this a
little bit through chat where I was
trying to figure out okay do I want to
do a 7-Day schedule do I want to do a
five-day schedule what will kind of work
within my time frame but also what would
challenge my viewers or my listeners
to come to the channel come watch me
come pay attention to my content you
know what is relevant to my customer and
I've come up with a couple ideas the one
the biggest one being start the week off
with a challenge do some type of use
case or business business challenge
challenging the business to something
with QA for instance uh you know how is
your Kus integration going with your
project you know is it going smoothly
are you having problems you know what
you know what kind of QA do you have
around that to make sure that it even
worked you know that your pipeline's
working you have alerts things like that
uh and then kind of followed that up
with day two like okay here's um some
tips on how to uh wrap QA around your
content integration and maybe like
Wednesday do like a business use case of
how this company or company X tried to
uh Implement continuous integration it
failed or how they successfully applied
QA to their uh continuous integration
and then kind of Thursday uh maybe push
out like a survey you know what are some
of the common problems you have and give
them a couple choices to pick and maybe
an other to fill in and then wrap up the
week with on Friday being you know um
kind of do a video cast or a full cast
and say hey okay let's walk through the
use case let's do a full Deep dive maybe
30 minutes long and then kind of fill in
with what Envision QA can bring to the
table to help their company if they
don't have the QA if they're struggling
with this problem that's an interesting
the way you lay it out there's a there's
a couple of neat things about that one
is that you have sort of a and we did
this way back when we started um I think
when we did it for recruiters even
before develop Ur is that we had a so
you have like a theme on Monday a theme
on Tuesday Wednesday th so each day of
the week whether you do it five days a
week or three days a week that you have
sort of a theme so and there's more than
a few places I've come across that'll
have like you know uh tips Tuesday and
Wild Things Wednesday or whatever it is
they have some sort of a theme and it
it's a little bit of a you know a little
bit of a cliche a little gimmicky but it
also works and it also gives you I like
the the the thing I like about is it
gives you something to sort of like a
starter for your topic for each of those
days and that's something that considers
you don't have to do the same format the
same style the same thing over and over
and over again you can mix it up a
little bit and keep it interesting for
your your viewers for your audience the
other thing that's really interesting is
the way you've laid it out is those are
easily multiple media types you could do
that audio you could do that you could
have some blog stuff in there you could
have some video stuff like you mentioned
at the end so it gives
you things that which is something I
think everybody needs to think about a
little bit now is like what is the
medium you're going to use and if you're
going to use a couple that are not the
same for example let's say you use
YouTube but you're also going to have a
Blog you can put the YouTube videos on
the blog but the written side of the
blog you want to you want to have
content that feeds or that fits written
material better and in the video side
obviously you don't want to be like you
know talking code because it's not going
to be very useful so it does you know
something also think about is not only
your schedule but what what are those
mediums that you're going to use and
then matching those maybe to some of the
platforms are going to be the best way
to deliver that Medium be it video audio
written smoke signals however it is you
get your information
out exactly and I I've started initially
so I'm kind of following the model we
did with develop n so I've got a YouTube
channel set up I've got LinkedIn I've
got x uh I've got Facebook I am playing
around with the idea of doing Instagram
uh not sure if I want to touch Tik Tok
since that's become a hot political
Topic at the moment um but it kind of
stick to those channels and then figure
out okay do I want to just do uh like
daily text to X just kind of to drive it
like here's links to this or do I want
specific messages tailored just to X but
have something different go out on
Facebook uh that's kind of been one of
the challenges even with the podcast
that we're doing here is what message
can I fit with the channel that we're
delivering to so it's like x uh unless
you pay for the premium version you're
limited to like 156 characters or
something along that lines I don't know
the exact character off my top of my
head but uh whereas with LinkedIn you
know we've got like 500 plus you could
almost put a whole blog in there uh so
those are kind of the things that I'm
trying to figure out this week and
hopefully I'll have something more
definitively defined uh going in the
next week interesting thing for those um
I've bumped into for for Twitter SLX and
then also uh LinkedIn is and even
sometimes Facebook is not over not over
talking about yourself is it mixing in
articles that are not just selling your
your service your product talking about
yourself but instead
are items of interest for your your
community for your your audience and
that's something I found was really nice
actually ended up originally we had back
uh when we first started developing or I
think we we had a buffer account and
that was really nice because you could
connect up to RSS feeds you could pull
information in and you could easily set
it up so that you could go sort of
browse RSS feeds look at some news
that's out there find something that's
interesting turn around copy basically
just generate a post throw some post
text around that and be like hey I saw
this it's Grace great topic starters
conversation starters and ways to just
sort of help your as we're doing
research help your crowd out your
audience out and say hey this is
something I've run into a bunch maybe
you've run into it here's an article
that tells you how to solve this problem
the nice thing though is you know buffer
us do that and then they drop that off
of it but there are ways you can do that
whether you use U buffer or um the other
ones that I forget what uh hoot sweet
and some of those or that's why I ended
up just building my own little tool at
one point that all it does is it just
and I think we we've definitely used it
for developing or we've used it for RB
Consulting where it just feeds in you
just assign in RSS feeds pick articles
we can also you can treat your YouTube
as a RSS feed you can get RSS feed out
of your blog so you just stream
everything essentially stream everything
in through RSS select the Articles you
want and then you know pick and post
where you want to while you're in one
tool instead having to log into
different places uh so a good tool is
going to be I think very helpful and if
you use one of these like you or you can
schedule stuff so you have you know
three slots a day seven days a week you
just start filling that in with some of
that material whether it's stuff that
you've generated or stuff you've found
in in your research so that gives you a
little bit more of that um sort of it's
a timeliness and it's also just being
there on a regular basis because a lot
of that stuff it it shows up and it's
gone you're you know you can have that
thing go out at 8:00 a.m. on a feed and
nobody's going to see it past 8:05 you
know particularly like Twitter and some
of that where there's just so much noise
you have to figure out how to do it
regularly enough and eventually you know
the key there is to get them to follow
so then they'll start seeing your stuff
and not just
everybody's you know and that's an
interesting point you know with
developing ER we have a set schedule we
drop our podcast and we drop the video
then when we also do our social media
posts
with this or with really with anyone you
know with anyone watching this what
typically what are like the top three
things to keep in mind for timing to
directly hit your audience you know I
know we've done things like multiple
post during a day uh things like that
what are your thoughts on that oh timing
is
a I love MailChimp from a timing point
of view if you're going out uh like
newsletters and emails and blasts and
stuff like that it has its own uh
scheduling algorithm based on your
mailing list and so if you're going to
do something that's you know this is a
little side note from the social side if
it's not a social but if it's more like
a newsletter or something take a look at
MailChimp and it's the it's the paid
version yeah it's the paid version but
you can depending on the size of your
mailing list it's and even I guess
regardless of the size of your mailing
list it's it's money well spent because
it can it figures out when is the best
time to send that with your audience
this is where your avatar becomes I
think a very big U piece of it uh one of
them if you go back back in the day John
Lee Dumis when he did entrepreneurs on
fire one of the things is when he was
talking about his entrepreneur it was
you know he had the it was a guy I don't
remember what the age but you know
certain age and this is what he did and
this is when he went to work and this is
what his commute time was and that was
how he figured out what he wanted his
podcast length to be cuz he figured
people had about a 25 minute commute and
he made sure that he would release it I
think it was on the you know West Coast
time or whatever he'd basically release
it so it hit at like 7:30 a.m. West
Coast time so you would have it in your
podcatcher whatever your your tool was
so when you got to your on your drive to
work it was there and ready to go
something like that is what you want to
do if you I think what you want to do is
particular
podcasts are easier because that's just
going to show up on their on their tools
so you can easily do those at you know
midnight 1:00 a.m. 2 am something like
that YouTube is sort of the same because
they're going to be they're probably
going to catch it as fall they're going
to be subscribed to it so then you know
they're probably going to see it
whenever they next go to your channel so
it's maybe not as the timing may not be
as critical but if you get to
particularly Twitter or X or LinkedIn
then I think what you want to do is is
think about your avatars but likely
there's going to be things like either
drive time lunchtime start of the day
end of the day and those are the areas
that you've you're probably going to
figure these are the times they most
likely to be browsing and the other
thing you may want to do is like think
about a if your avatar is a parent of
small children then they're probably out
on a you know Sports field on a Saturday
morning into the afternoon so maybe you
can throw some stuff out there while
they're you know look at their phone
while they're watching their kids play
whatever the sport is those are things
you need to take into account is what is
your understand your avatar and what
their habits and their frequencies are
and then that's going to help you define
what your habits and what you should
your delivery schedule should
be great points Rob I agree with a lot
of that one of the things that I've been
looking at which is interesting is uh
with the scheduling apps uh you can like
like buffer and Hoot like we talked
about you can actually set up for
multiple posts within a day the only
concern I have with that sometimes is
you're flooding your channel so if
people are only subscribed to a few
people they're really getting flooded so
when you repost your message you need to
do it in a consistent way that is not
basically just copy and
paste yeah reposting could be a problem
I don't I think they've changed it for a
while Twitter did not allow you to post
the same thing twice in a 24-hour period
if it was the same post they would just
block at the second they would just it
would just disappear uh they wouldn't
warn you anything it just it just would
not show up and that was just a known
thing and it was it was in their
standards of use and their guidelines it
was like Hey we're just it's not going
to happen you're not going to be able to
do it and they did that in particular
when you would have some of these tools
that would allow you to post from you
know five different accounts at the same
time or close enough to it the exact
same post trying to get you activity on
it things like that so I agree you need
to be you need to think about that as
well if somebody misses it and this is
this goes into sort of the scheduling
thought I had if somebody misses it and
let's say I'm doing let's say I do three
times a day I do beginning of the day
middle of the day end of day then what
I'm probably going to do when I rotate
out and repost something like I'll start
maybe at the beginning of the day and
then a couple days later I'll do at the
minut the middle of the day and then a
couple days later I'll do it at the end
of the day and then maybe repeat on
different days of the week week or
something it depends on how much content
you're putting out and how often you
want to do it but if you're doing even
you know these days if you're even doing
a half dozen posts a day that's going to
be that's really not going to be that
much so you could easily and maybe
that's a A good rule of thumb if you're
going to go five days a week and maybe
what you do is you have five slots and
you know the Monday one goes to slot one
on Monday slat two on Tuesday slat three
on Wednesday and you just sort of roll
things out that way the you're more
likely to catch people and then see how
that's going to and and see how it works
and you can see look at your you know
follow your stats and figure out where
are the the biggest engagements coming
from so with that um let's tackle one
additional topic on this because you
touched on one thing there that I think
really kind of touches on this as you're
doing your social media uh schedules as
you're putting this content out there
make sure you follow up with the
analytics and look and see how your
posts are doing but tags are doing well
initially when we first did this we were
clueless on what we should be putting
out there so we were throwing tags left
and right some were good some were bad
some were ignored completely so from
experience we've learned that you know
be more conscious with the SEO be more
conscious with your audience be careful
with what tags you do use you know if
you're talking about tech techology
don't put TVs in there and just have
people you know shopping for TVs to your
blog that want nothing to do with it
that'll be a false false positive so you
want to be careful with your targeting
of this
content yeah I think that's a that's
probably a good book in is you start out
as you make sure your content is make
sure you're producing content that is
useful and entertaining to your your
audience uh maybe more useful than
entertaining but it depends on what you
what you want out of your audience or
how you expect them to come back or how
you want to appeal to them so make sure
you've got good copy and good content
but on the you know the other side is I
think it is it is worth it to delay
initially launching your content to
really think about
your your analytic strategy for lack of
better term and this is where it comes
back to sort of your why is like what's
the message I want to get across and how
do I want to get that across and then
that is going to inform what your tags
need to be what are the things that
people should be searching for that I
want to be found when they're searching
for that and so I want to make sure that
I'm using those keywords that I'm
putting those tags into yeah I'm tagging
my articles properly I'm doing the links
all of that piece and look at what's out
there spend some time with Google
analytics if you haven't in a while if
it was like couple years if it was
before the version 4 came out go take a
look at that because they have changed
stuff around I would I would also
recommend that everybody and I think now
they still give some amount of money
they like the first you know when you
first open a Google ads account they'll
give you like a hundred free dollars of
ads for if you spend $100 something like
that it's well spent to
go spend a little time in the ads and
SEO world Google being what I mean
Google's the the monster that everybody
uses but spend a of time in that and
understand what it is that is is
essentially grading your content and if
you're like if you're on YouTube go look
at the YouTube stuff go you know spend a
little time listening to listening to
podcasts or watching blogs you know
videos reading blogs about SEO and and
content and how to do that because I
think that's going to allow you to jump
into it with a lot better plan with
something that's more organized it's
something that's going to hit faster as
opposed to just throwing a bunch of
content out there and then trying to go
back and massage it which is honestly
sort of where we got here is we just
finally got to point we thrown so much
stuff out there we said we need to like
essentially reboot the site and
everything else because we just we've
been you know you've been spraying the
fire hose too long now you want to get
back down because fire hose and internet
doesn't really matter it's like fire
hose on the ocean but now if you can get
something that's much more focused then
you're going to be able to go find your
your audience and So speaking of
audiences I want to thank you if you've
been listening to this for you know the
last 25 minutes or so
uh as always if you have any questions
shoot us a email at info@ developer.com
uh check us out developer.com you can
also go see the video side of this uh if
our faces don't scare you you can go
check us out on YouTube at the developer
North Channel we've got this plus a lot
of other content out there a lot of
tutorials we've got some of our old
masterminds and and Mentor presentations
so there's there's quite a bit of of
information out there depending on what
your your topic dour is we've got a lot
of database SQL stuff we've got a lot of
job we've got a lot of python we've got
some PHP back there we got a little
everything
so for now we'll wrap this one up so you
can go back to you know safely driving
your car go out there and have yourself
a great day a great week and we will
talk to you next time the rest of you
are still here so we're just going to
sort of wrap this one up um I did want
to give you sort of like like your your
parting thoughts the bonus material this
time is Michael giving his two cents on
everything so you guys are watching this
you get this extra bonus
so one of the things uh for those still
with us we are doing this call through
zoom and one of the things you deal with
when you're setting up a podcast or
video cast or things like that
especially when you're not in the same
room you have to deal with internet
connections feedback background noise
things like that uh while we do our best
to fix the audio uh at the end of the
day and the tools do help sometimes
there is some stuttering and some
feedback that we get uh with our presid
presentations so apologies if you do
hear any skipping in our presentations I
try to cut a lot of that out but this is
also something to consider as you're
going through and doing things like this
uh when you post your content on social
media uh make sure you just double check
it or at least scan for a lot of blanks
within your post there's a lot of tools
out there uh that can help you do
that oh definitely I think using AI is
now you know a Hot Topic but I think
using grammarly and things like that to
help clean up your post clean up your
topics uh and even if you write
something beforehand if you're if you're
somebody that does better if you're
doing a podcast or a video presentation
and you write that out forward or if you
you're doing a presentation spell check
your you know your slide deck I was
doing one today I was recording
something and I got about eight slides
in and I had to just pause myself
luckily I was recording it wasn't live
and I was like oh I had a typo and it
just it was and it was on a title of all
things it was like one of the most
obvious things on the slide and so I of
like ah save that go back read record it
uh so don't be afraid to do that don't
be afraid to go back over and and
re-record uh that being said we will
wrap this one up from a video point of
view uh as always you know there's all
kinds of little links around here you
can check out other content subscribe to
the channel and you'll be able to catch
the next episode which uh for us is
going to be like right around the corner
for you H close enough to right around
the corner depending on what day of the
week these things go out and uh as
always like everybody else shoot us an
email leave coms coms whatever you need
to do to get a hold of us we are more
than happy to to take that feedback and
cover topics that are useful to you guys
because you're the reason we're doing
this so go out there and have yourself a
great day a great week we will talk to
you next
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