Detailed Notes
In this episode, we delve into the intricate world of brand protection, drawing inspiration from the meticulous strategies employed by industry giants like Disney. From safeguarding your own brand to respecting the intellectual property of others, we explore essential lessons in maintaining a reputable online presence.
Understanding Brand Aggression: Lessons from Disney
We kick off our discussion by examining the legendary brand aggression demonstrated by companies like Disney. With their iconic characters and symbols, Disney has set the gold standard for brand protection. Learn why aggressive brand strategies are not only prudent but essential for companies looking to establish longevity and trust in their markets.
Brand Protection Strategies: Crafting Your Online Persona
Transitioning to personal branding, we emphasize the significance of curating a consistent and authentic online persona. Whether you're a budding entrepreneur or a seasoned developer, projecting a clear and compelling image can significantly impact your professional trajectory. Discover practical tips for aligning your digital footprint with your personal and professional goals.
Navigating Intellectual Property: Safeguarding Your Creative Assets
As we explore the complexities of intellectual property, we shed light on common pitfalls and best practices for safeguarding your creative assets. From trademarks to copyrights, we unravel the legal intricacies surrounding content creation in the digital realm. Gain actionable insights to mitigate risks and uphold the integrity of your original work.
Respecting Others' Rights: Ethical Brand Protection Practices
In our conversation, we underscore the importance of respecting others' intellectual property rights. Whether sourcing images, music, or videos, exercising diligence in content creation is paramount. Learn how to navigate licensing agreements and fair use guidelines to steer clear of copyright infringement and uphold ethical standards in your creative endeavors.
Building Reciprocal Relationships: Collaborative Brand Protection Approaches
Finally, we emphasize the value of fostering reciprocal relationships in the digital ecosystem. Whether collaborating with fellow creators or engaging with brands, transparency and communication are key. Explore strategies for navigating licensing agreements, permissions, and attributions to foster a culture of mutual respect and collaboration.
Empowering Responsible Brand Stewardship
As we conclude our discussion, we reinforce the importance of responsible brand stewardship in today's digital landscape. By embracing proactive brand protection measures and honoring the intellectual property rights of others, individuals and organizations alike can cultivate trust, credibility, and longevity in their respective domains. Remember, in the ever-evolving world of digital branding, integrity is the cornerstone of success.
Stay Connected: Join the Developreneur Community
We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at [email protected] with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development.
Additional Resources * Copyright And Trademarks – Interview With Richard Gearhart - https://develpreneur.com/copyright-and-trademarks-interview-with-richard-gearhart/
* Cover Your Assets Anti-Pattern : Protection Over Production - https://develpreneur.com/cover-your-assets-anti-pattern-protection-over-production/
* When to Give In When To Hold Your Ground - https://develpreneur.com/when-to-give-in-when-to-hold-your-ground/
* Trust But Verify – Avoid Business Assumptions - https://develpreneur.com/trust-but-verify-avoid-business-assumptions/
Transcript Text
[Music] so I think for this episode I actually want to swing back to um I think it's a it's a it is a rabbit Trail but I think it's an interesting one because we cut specifically we being you specifically cut it out the some stuff referring to the house of mouse and I want to talk about that because I was thinking about it and there is nobody out there that would tell you that Disney is not aggressive in their their brand and how they do branding and not by any means the only ones Apple um Pepsi and there's and they are by aggressive I mean that one that they are very protective of their brand and their all of their materials and that they also have attack lawyers that will go out and they have people that search explicitly to make sure that their brands and their images are not used in a way that they're not supposed to and I know some people think that's a you know it's a bad or evil thing it's like oh Those are nasty lawyers but not it's actually very it's very smart it's something you should do especially if you're one of these companies that has built a brand and a a presence over years and even decades and and a century or more in some of these cases I think it's a good one for us to get into from the podcast side is talk about personal brand and get a little bit into the whole idea of making sure that you are setting yourself up so that you you know using them as sort of lessons learned to say hey let's make sure that we protect ourselves and that we're thinking about our brand and this is a good follow-up actually to going out there and throwing little videos out of what you're of yourself coding is let's make sure that you we're keeping our brand in mind um and so that we're you know we're promoting and putting forth a Persona and who we really who we are and who we want to promote you know us dressed up versus us in a you know t-shirt certain rat jeans or something like that and you also want to cover like like we just covered the content in the previous lesson is how to protect yourself make sure that what you're covering doesn't infringe on someone else's brand or oh that's a that's awesome bonus I didn't think about that part but particularly with uh images and videos and audio that's key um and that's something a lot of people don't think about so I think we're going to do that that's like perfect perfect so hello everybody we are back and we are continuing our conversation about all things not all things but a lot of things technical whether it's from an entrepreneurial side or developer side and this episode we're are going to get into cya basically what do you do to protect your brand but also to avoid stepping on other people that are protecting their brand but before we get into this I'm Rob I am a founder of developer or building better develop ERS also a founder of RB Consulting on the other side of the internet is Michael go ahead and introduce yourself hey everyone I'm Michael M I'm also a co-founder and develop and I'm a founder of Envision QA and now what started us into this conversation is that I had I had references that could be oh though tongue and cheek could have been seen as us saying that we are associated with a very big organization it's one that has big ears and a little tail and some I think he has a I don't even know if he has a tail anyways um but there are organizations that are well known to come after we'll say come after people that use their brands or their materials or their signage or anything like that in a way that is not accepted and there are the big names that everybody knows or like would be Disney would be apple would be Microsoft and you know IBM Oracle Pepsi Coke um these people Nike they have built a brand and all of those names that I mentioned you know them you know who they are you know exactly what they are like if I say Nike probably you just had a vision of the swoosh in apple you that Apple that little you know bite out of an apple Disney deps who you are but it's probably the the castle Cinderella Castle there there are these are iconic things and it's because they built a brand and there is something behind that so if you buy something from Nike you expect a certain quality you expect a certain style and they want their customers to expect that and to to want that and to associate that with them not crappy knockoffs or something like that and so while some people I I think see it as a you know sick you know being evil and sicking people on those that would infringe upon your rights there's actually a lot of value in building your brand and a lot of smarts in protecting your brand now the two things I want to talk about in this episode is one making sure that you are doing the right things to protect your brand just the basic things that you can you can get very complex we've had I don't want to go back into we had had a podcast episode uh a while back we talked to a lawyer about specifically about um the varying ways between copyrights and patents and you all of those things we got into that go back check it out there'll be links in the show notes Michael make sure you put those links in the show notes um so we'll talk a little bit about that I'm not gonna get too far because he does a better job because he actually is a lawyer I also want to talk about making sure that you don't step on other people's toes now one of the things that happens a lot and I I see this including my own children is people will put stuff out on YouTube and they will get it pulled down because they have music in the background that is not their music it is not and it's not within the fair use guidelines or they will have an image or there's a lot of stuff like that that they will have that it will cause you to be pulled down and you'll get a takeown not which includes them I think just automatically taking you down and you have to go prove that you have you know you've got licensed material or something along those lines now I will say that uh what is it YouTube I have to when I have used uh material that is trademark that is copyright material and if you if you notice we used to have in a lot of our videos um there was like a a musical introduction to develop andur that is very different than it is these days we had a version one and we had licensed the music it was licensed through what we you know the tools that we use and stuff like that the problem was is that I had to actually every time I put something posted something out on YouTube it would get flagged as this is licensed and I would have to go enter a little you know comment to basically say hey we licens it through this way this is how it is they didn't allow me to just do a blanket to say that every time we use that song that section of music that it's kosher we're good and so I just got tired of it I said all right after you know 50 or 100 times of doing that I said forget it I am not going to do this we're just going to change to something that is in the public domain so now we have music that we don't get flagged for so don't sit there and use you know whatever your favorite song is to have your intro to your podcast or to your or is like you know background music I don't want you know we don't need like house music sitting there in the background while you're talking on YouTube don't do it because it's going to get it pulled down because those people spent time and there is licensing regard related to all that stuff unless you want to go license that then go for it by all means but feel free to before you get into that go to go look for any big Radio Show in particular one that always comes to mind because it was just back and forth over the years would be the rush lmba show that for years they have something that's uh it's owned by Chrissy Hines of the pretenders is his Bumper Music that he comes into you don't hear I don't think you ever hear yeah you don't think you hear her lyrics at all you wouldn't know it's her unless you know that song but if you've heard that song you know that that's a Pretenders and actually if you want to look up people that step on stuff all the time is look at um hip hop and rap and house music where they read mix varying you know drum beats and riffs and stuff like that and there is a certain amount they can steal that's essentially in Phil in the fair usage but then they end up like sometimes they have atire song they get sued because it sounds too much like the song like if I think one of the classic ones is look up Vanilla Ice and queen because he's or I'm sorry it was David Bo I think owned it um is his big song was also under pressure was the like the Baseline that he stole uh from them and they they ended up with a lawsuit around all of that and there's plenty of others like that but watch out what you're doing before you you know when you're going to put your stuff together don't just be like oh this is my favorite song I'm G to play it because you're probably going to end up in a takedown notice and now once again I've spoken way too long so I'm going to pass it over to Michael so I can take a breath and he can contribute yeah Rob so I have a question for you in a moment but one of of the things that's interesting and we've run into this even with develop andur as you're building your presence on the web regardless of what content you use be conscious of where you get it make sure you keep a record of where you get it because you never know when the trolls of the internet are going to look for something and say hey we think you stole that we're going to hit you with some lawsuit to try and make you pay money for something that you may legitimately own the other thing um I wanted to mention so we've kind of talked about copyright a little bit now you've thrown out fair use or out of copyright can you clarify that a little bit for our listeners if they don't understand what that is I am not a lawyer so I am not GNA get so check check with the lawyer uh don't just like look it up on Wikipedia because I could do that right now but there is depending on there are a lot of licenses out there there is Creative Commons there is there is U the GPL the Gano public license there's a lot of licenses that you will find depending on whether you're dealing with u images whether you're dealing with music whether you're dealing with uh source code or or written content if you get into the music world then there are in there are entire businesses that are based on getting people paid for the music that they wrote uh and that's say BMI and ASCAP and and those guys are out there then that's what they do they good do good work I've worked with them in the past it's pretty cool it's awesome that's it's it's a really interesting industry there is also those that are related to the recording the video movie industry most of those you're going to have you know they're going to be names that are well-known names and then you have um people now on the image side people are going because you have all of these uh this AI image kind of stuff out there is that you can go do searches on the web for images like this image or this image and you can do image searches and if somebody's got that as a background on their website or they've got it as a you know just a general image on their web then they can say hey that's I don't know that I've got a record of you uh owning that and then it's basically like hey you don't own that where is my you know how did I get paid and so it's basically you need to have like a receipt as Michael said is make sure you have um a list of like hey where where did I get this and depending on what you're using what uh service you're using they may not have they may disappear so make sure you've got somewhere that I bought it off of you know Bob's images 10 years ago so they can always chase it back down to there but at least say hey I I spent money and paid it to them so you can go chase down Bob and his images and he needs to pay you or you know something along those lines um and I don't know the legality of that I don't know who's actually going to be responsible in those cases but be careful when in doubt the more you can build your own stuff the better create your own everything if you can do background images that are your own photos if you can you know all of that kind of stuff just do it all yourself then you're going to be safe if you don't have the ability to do that then go off of well-known uh like I stock or adobe stock images or some of those that are the big places uh dream stey all of those that have been around for a while and they're they're not going to go away or if they do you'll at least be able to say hey I I bought it through these guys here's the here's the ID so you can go track it back um don't get it like if you're just grabbing stuff off of free image sites and stuff like that then you you may be running into trouble yeah but if you're doing that make sure you keep a record of so one of the things I found even with the premium sites or the public domain sites is make sure you basically you have to treat it like resource material so you have to uh reg or kind of record when you got it where do you got it uh make sure you Sav the file in its original content file name all that because usually it has an ID in it that will protect you yes you can go make changes to that but as long as you can reference back to that and say hey I got it from here usually you're fine uh other things are what's wonderful about this country is over a certain amount of time things R into what is called the public domain and if things are in the public domain we can pretty much do anything we want with those uh for instance you know if you are a house of mouse person is you know Winnie the Pooh went into public domain uh the steamboat Mickey went into the public domain and now all of a sudden we have this horror verse of uh Disney characters or house and Mouse characters that are being recreated by other people that don't own the license to them but they don't have to because they're now in the public domain they're out of copyright protection but just be careful with anything that you create be conscious because if you're building something that you want to protect be mindful of other people's content you know don't go rip someone else's content off if you don't want your stuff ripped off uh I mean it's kind of you know what's the I'm forgetting the the golden rule or yeah it is a golden rule do under them as as you would like them to do under you exactly thank you um so as as you're building this stuff out as you're building your content as you're building your brand be mindful of other brands now if you do happen to infringe on someone talk to them you know yes you might get a take down those if you're going after Nintendo or Disney or one of the other players if you infringe upon them figure out how to get away from that as quickly as possible but if you run across a smaller business that you never heard of that hits you with something talk to them don't just you know yes take your stuff down be mindful of that but also reach out to them say hey what did I do wrong how you know can I work with you to figure out a way to move forward and still keep the content out there so there's conversations that can be had when you're not dealing with these big monstrous organizations but sometimes you do run a foul and you just have to be cautious of that and be mindful of the law and I think it you know you mentioned having references and and using it as your resources kind of thing I think we all for most part we we've been raised because we went through had to write papers and you know as a youth and we had to have bibliographies and we had to use sources and stuff like that so if you have a quote you have to have a reference you have that in your footnotes or in your your bibliography that's for text you need to essentially do or is very helpful to do that with your images and uh video and audio and if you look a good example if you look at um Sports uh videos that they put like highlight reels that they'll do particularly if you're watching like college football basketball stuff like that you'll get you know between periods they'll have this little they'll have some background music and they'll have all the scene you know the Big scenes of the big plays that just happened and they almost always will have down in the bottom there they'll be like this is you know you know cool tunes by Michael malash or whatever it is so that they are properly crediting who did it and I'm sure that that's part of what the deal is they say Hey you can use my music as long as you put it there and you know or you know Monday Night Football is long as I'm part of the you know the introduction video or whatever it happens to be and so there are ways to work that but just be conscious of that because you're building stuff that you wouldn't want somebody to steal and realize that other people are going to do that or doing the same thing they're in the same boat they want to get proper credit for what they do understand if you're going to put content out get an idea of what the varying levels of uh of licenses are that are available that are easily available that you can easily adopt we have to cut this out can you hear that oh good because it's like some storm alert coming on good you don't have to cut now I can now you can cut it out there we go um so be cautious and be go into it with a like just realize that this is something that you do need to be aware of and like I said you can check out our our prior podcast and you can also go talk to him and and talk to him or your favorite lawyer about protecting yourself you had something you were going to say there Michael yeah so we've talked about being cautious and conscious about the content that you produce now in the same token like Rob said go back and listen to the other uh interview conversation that uh we had about legalities and things like that but make sure that if you're putting something out and you're building your brand make sure to protect that if you have like a logo or something like the check mark go get a trademark if you have copyrighted material get it copyrighted uh you know go look at the things that you need to do to protect your intellectual rights for the material if you're going to go big if you're just going out and throwing stuff up you know Willy nearly just hey I just kind of want to throw stuff out there that's fine you don't necessarily have to go that far but be conscious of other people's material and don't rip them off I think that's a perfect way for us to to wrap up this episode don't rip us off no actually you can you can do whatever you want basically from from our point of view is reach out to us if you have any questions if you want to use any of our stuff if you want to use if you have any questions about the code that we've put out there or anything like that definitely shoot us an email because we're we're pretty you know easygoing with a lot of that kind of stuff um and you know we'll just you know usually it's just like give credit where credits do if there's something that we solve that's really cool just throw it out there or put a little link that says hey we got this off the developing or site and like most people that's what they want it's just say hey use my stuff but just make sure that I get credited so that when somebody uses it that they bring it back and then be careful that you don't want somebody to use your stuff that they start with that like Michael referred to they start with that then they start doing their own thing and end up essentially corrupting it and now it gets blown back on you that oh by the way you know you built this really crappy thing you're like no no no no that was not me so there are licenses around that too that say Hey you can use it but you cannot extend it or you cannot go back and you know edit certain pieces of it be aware and that's going to help you out quite a bit also be aware that we are not done with this season so we're going to come back we're going to continue working through some of the issues that we've seen some of the questions that we've had and hopefully some questions from you feel free to shoot us one at info@ developer.com check us out on our site at developer.com you can enter the form there and and contact us that way you can catch us on Facebook uh go out there on YouTube and check out the developer n Channel you'll find this and lots and lots and lots of other videos that um and just you know search through there because I'm sure you'll find something useful depending on what language and what problem you're trying to solve because we do solve a lot of problems across the over a thousands of I think we're probably close to, 1500 different posts and and pieces of content that we've put out over the years so that being said we're going to wrap this one up we will be there next time take care of yourselves go out there become better developers and as always have yourself a great day a great week and we will talk to you next time and for the rest of you um let's see do we want to throw some bonus material anything else there that you want to throw out as we're wrapping up this video portion of today so I guess the only thing I would say is uh check out the show notes cuz I will try to pull in some of those links you thre out there uh like I stock Adobe uh if I can get the link to the other video I'll get that out there and I'll also um find some links out there for the copyright protection act uh int intellectual Rights Act uh and make sure those are in there so that you guys just kind of have a a reference a place to go uh if you even question that if what you're doing could potentially get you in trouble I mean you don't want to be uh what is it P world where they're uh getting in trouble with Pokemon because it's too close or you don't want to be apple putting something in your device that is an infringement on a patent and then you suddenly have to recall all your products so you know we're here to inform you and give you ideas and good ideas and also help protect you from yourselves because you don't want to go do something that could negatively impact your brand yeah and remember we are not lawyers nor do we even play one on TV nor do we sleep at a whatever that was a holiday in Express last night so definitely if you have any questions look I mean there are there are some great resources we're going to throw some links out there to the very least get yourself started because sometimes it helps to know what you don't know and then you can ask the right questions to you know you may have to may be worth it to go talk to an attorney and and say hey I need to talk to an intellectual property attorney and get some of those things straightened out or uh the other thing is just to know what you need to do to make sure that you're not stepping on other people's toes and I think that'll wrap this one up and actually when I say I think I know it will wrap this one up because I have nothing further to say and um I got to get out to the the rest of my life and get some stuff done so we will uh just come back next time around just check us out we have more of these coming as well and uh we've always got like we've seen some bonus material around each of these episodes so check us out uh every Tuesday and Thursday when we we kick these things out there check us out see what the latest episodes are let us know if you you know leave comments if you have questions comments or suggestions and we're just going to keep uh chugging along cranking out uh episodes and we'll talk to you guys actually we'll see you guys talk at you guys next time around have a good one [Music]
Transcript Segments
[Music]
so I think for this episode I actually
want to swing back to um I think it's a
it's a it is a rabbit Trail but I think
it's an interesting one because we cut
specifically we being you specifically
cut it out the some stuff referring to
the house of mouse and I want to talk
about that because I was thinking about
it and there is nobody out there that
would tell you that Disney is not
aggressive in their their brand and how
they do branding and not by any means
the only ones Apple um Pepsi and there's
and they are by aggressive I mean that
one that they are very protective of
their brand and their all of their
materials and that they also have attack
lawyers that will go out and they have
people that search explicitly to make
sure that their brands and their images
are not used in a way that they're not
supposed to and I know some people think
that's a you know it's a bad or evil
thing it's like oh Those are nasty
lawyers but not it's actually very it's
very smart it's something you should do
especially if you're one of these
companies that has built a brand and a a
presence over years and even decades and
and a century or more in some of these
cases I think it's a good one for us to
get into from the podcast side is talk
about personal brand and get a little
bit into the whole idea of making sure
that you are setting yourself up so that
you you know using them as sort of
lessons learned to say hey let's make
sure that we protect ourselves and that
we're thinking about our brand and this
is a good follow-up actually to going
out there and throwing little videos out
of what you're of yourself coding is
let's make sure that you we're keeping
our brand in mind um and so that we're
you know we're promoting and putting
forth a Persona and who we really who we
are and who we want to promote you know
us dressed up versus us in a you know
t-shirt certain rat jeans or something
like that and you also want to cover
like like we just covered the content in
the previous lesson is how to protect
yourself make sure that what you're
covering doesn't infringe on someone
else's brand or oh that's a that's
awesome bonus I didn't think about that
part but particularly with uh images and
videos and audio that's key um and
that's something a lot of people don't
think about so I think we're going to do
that that's like perfect perfect so
hello everybody we are back and we are
continuing our conversation about all
things not all things but a lot of
things technical whether it's from an
entrepreneurial side or developer side
and this episode we're are going to get
into cya basically what do you do to
protect your brand but also to avoid
stepping on other people that are
protecting their brand but before we get
into this I'm Rob I am a founder of
developer or building better develop ERS
also a founder of RB Consulting on the
other side of the internet is Michael go
ahead and introduce yourself hey
everyone I'm Michael M I'm also a
co-founder and develop and I'm a founder
of Envision
QA and now what started us into this
conversation is that I had I had
references that could be oh though
tongue and cheek could have been seen as
us saying that we are associated with a
very big organization it's one that has
big ears and a little tail and some I
think he has a I don't even know if he
has a tail anyways um
but there are organizations that are
well known to come after we'll say come
after people that use their brands or
their materials or their signage or
anything like that in a way that is not
accepted and there are the big names
that everybody knows or like would be
Disney would be apple would be Microsoft
and you know IBM Oracle Pepsi Coke um
these people Nike
they have built a brand and all of those
names that I mentioned you know them you
know who they are you know exactly what
they are like if I say Nike probably you
just had a vision of the
swoosh in apple you that Apple that
little you know bite out of an apple
Disney deps who you are but it's
probably the the castle Cinderella
Castle there there
are these are iconic things and it's
because they built a brand and there is
something behind that so if you buy
something from Nike you expect a certain
quality you expect a certain style and
they want their customers to expect that
and to to want that and to associate
that with them not crappy knockoffs or
something like that and so while some
people I I think see it as a you know
sick you know being evil and sicking
people on those that would infringe upon
your rights there's actually a lot of
value in building your brand and a lot
of smarts in protecting your brand now
the two things I want to talk about in
this
episode is one making sure that you are
doing the right things to protect your
brand just the basic things that you can
you can get very complex we've had I
don't want to go back into we had had a
podcast episode uh a while back we
talked to a lawyer about specifically
about um the varying ways between
copyrights and patents and you all of
those things we got into that go back
check it out there'll be links in the
show notes Michael make sure you put
those links in the show notes um so
we'll talk a little bit about that I'm
not gonna get too far because he does a
better job because he actually is a
lawyer I also want to talk about making
sure that you don't step on other
people's toes now one of the things that
happens a lot and I I see this including
my own children is people will put stuff
out on YouTube and they will get it
pulled down because they have music in
the background that is not their music
it is not and it's not within the fair
use guidelines or they will have an
image or there's a lot of stuff like
that that they will have that it will
cause you to be pulled down and you'll
get a takeown not
which includes them I think just
automatically taking you down and you
have to go prove that you have you know
you've got licensed material or
something along those lines now I will
say that uh what is it
YouTube I have to when I have used uh
material that is trademark that is
copyright material and if you if you
notice we used to have in a lot of our
videos um there was like a a musical
introduction to develop andur that is
very different than it is these days we
had a version one and we had licensed
the music it was licensed through what
we you know the tools that we use and
stuff like that the problem was is that
I had to actually every time I put
something posted something out on
YouTube it would get flagged as this is
licensed and I would have to go enter a
little you know comment to basically say
hey we licens it through this way this
is how it is they didn't allow me to
just do a blanket to say that every time
we use that song that section of music
that it's kosher we're good and so I
just got tired of it I said all right
after you know 50 or 100 times of doing
that I said forget it I am not going to
do this we're just going to change to
something that is in the public domain
so now we have music that we don't get
flagged
for so don't sit there and use you know
whatever your favorite song is to have
your intro to your podcast or to your or
is like you know
background music I don't want you know
we don't need like house music sitting
there in the background while you're
talking on YouTube don't do it because
it's going to get it pulled down because
those people spent time and there is
licensing regard related to all that
stuff unless you want to go license that
then go for it by all means but feel
free to before you get into that go to
go look for any big Radio Show in
particular one that always comes to mind
because it was just back and forth over
the years would be the rush lmba show
that for years they have something
that's uh it's owned by Chrissy Hines of
the pretenders is his Bumper Music that
he comes into you don't hear I don't
think you ever hear yeah you don't think
you hear her lyrics at all you wouldn't
know it's her unless you know that song
but if you've heard that song you know
that that's a Pretenders and actually if
you want to look up people that step on
stuff all the time is look at um hip hop
and rap and house music where they read
mix varying you know drum beats and
riffs and stuff like that and there is a
certain amount they can steal that's
essentially in Phil in the fair usage
but then they end up like sometimes they
have atire song they get sued because it
sounds too much like the song like if I
think one of the classic ones is look up
Vanilla Ice and queen because he's or
I'm sorry it was David Bo I think owned
it
um is his big song was also under
pressure was the like the Baseline that
he stole uh from them and they they
ended up with a lawsuit around all of
that and there's plenty of others like
that but watch out what you're doing
before you you know when you're going to
put your stuff together don't just be
like oh this is my favorite song I'm G
to play it because you're probably going
to end up in a takedown notice and now
once again I've spoken way too long so
I'm going to pass it over to Michael so
I can take a breath and he can
contribute yeah Rob
so I have a question for you in a moment
but one of of the things that's
interesting and we've run into this even
with develop andur as you're building
your presence on the web regardless of
what content you use be conscious of
where you get it make sure you keep a
record of where you get it because you
never know when the trolls of the
internet are going to look for something
and say hey we think you stole that
we're going to hit you with some lawsuit
to try and make you pay money for
something that you may legitimately own
the other thing um I wanted to mention
so we've kind of talked about copyright
a little bit now you've thrown out fair
use or out of copyright can you clarify
that a little bit for our listeners if
they don't understand what that is I am
not a lawyer so I am not GNA get so
check check with the lawyer uh don't
just like look it up on Wikipedia
because I could do that right now but
there is depending on there are a lot of
licenses out there there is Creative
Commons there is there is U the GPL the
Gano public license there's a lot of
licenses that you will find depending on
whether you're dealing with u images
whether you're dealing with music
whether you're dealing with uh source
code or or written content if you get
into the music world then there are in
there are entire businesses that are
based on getting people paid for the
music that they wrote uh and that's say
BMI and ASCAP and and those guys are out
there then that's what they do they good
do good work I've worked with them in
the past it's pretty cool it's awesome
that's it's it's a really interesting
industry there is also those that are
related to the recording the video movie
industry most of those you're going to
have you know they're going to be names
that are well-known
names and then you have um people now on
the image side people are going because
you have all of these uh this AI image
kind of stuff out there is that you can
go do searches on the web for images
like this image or this image and you
can do image searches and if somebody's
got that as a background on their
website or they've got it as a you know
just a general image on their web then
they can say hey that's I don't know
that I've got a record of you uh owning
that and then it's basically like hey
you don't own that where is my you know
how did I get paid and so it's basically
you need to have like a receipt as
Michael said is make sure you have
um a list of like hey where where did I
get this and depending on what you're
using what uh service you're using they
may not have they may disappear so make
sure you've got somewhere that I bought
it off of you know Bob's images 10 years
ago so they can always chase it back
down to there but at least say hey I I
spent money and paid it to them so you
can go chase down Bob and his images and
he needs to pay you or you know
something along those lines um and I
don't know the legality of that I don't
know who's actually going to be
responsible in those cases but be
careful when in doubt the more you can
build your own stuff the better create
your own everything if you can do
background images that are your own
photos if you can you know all of that
kind of stuff just do it all yourself
then you're going to be safe if you
don't have the ability to do that then
go off of well-known uh like I stock or
adobe stock images or some of those that
are the big places uh dream stey all of
those that have been around for a while
and they're they're not going to go away
or if they do you'll at least be able to
say hey I I bought it through these guys
here's the here's the ID so you can go
track it back um don't get it like if
you're just grabbing stuff off of free
image sites and stuff like that then you
you may be running into
trouble yeah but if you're doing that
make sure you keep a record of so one of
the things I found even with the premium
sites or the public domain sites is make
sure you basically you have to treat it
like resource material so you have to uh
reg or kind of record when you got it
where do you got it uh make sure you Sav
the file in its original content file
name all that because usually it has an
ID in it that will protect you yes you
can go make changes to that but as long
as you can reference back to that and
say hey I got it from here usually
you're fine uh other things
are what's wonderful about this country
is over a certain amount of time things
R into what is called the public domain
and if things are in the public domain
we can pretty much do anything we want
with those uh for instance you know if
you are a house of mouse person is you
know Winnie the Pooh went into public
domain uh the steamboat Mickey went into
the public domain and now all of a
sudden we have this horror verse of uh
Disney characters or house and Mouse
characters that are being recreated by
other people that don't own the license
to them but they don't have to because
they're now in the public domain they're
out of copyright protection but just be
careful with anything that you create be
conscious because if you're building
something that you want to
protect be mindful of other people's
content you know don't go rip someone
else's content off if you don't want
your stuff ripped off uh I mean it's
kind of you know
what's the I'm forgetting the the golden
rule or yeah it is a golden rule do
under them as as you would like them to
do under you exactly thank you um so as
as you're building this stuff out as
you're building your content as you're
building your brand be mindful of other
brands now if you do happen to infringe
on someone talk to them you know yes you
might get a take down those if you're
going after Nintendo or Disney or one of
the other players if you infringe upon
them figure out how to get away from
that as quickly as possible but if you
run across a smaller business that you
never heard of that hits you with
something talk to them don't just you
know yes take your stuff down be mindful
of that but also reach out to them say
hey what did I do wrong how you know can
I work with you to figure out a way to
move forward and still keep the content
out there so there's conversations that
can be had when you're not dealing with
these big monstrous
organizations but sometimes you do run a
foul and you just have to be cautious of
that and be mindful of the
law and I think it you know you
mentioned having references and and
using it as your resources kind of thing
I think we all for most part we we've
been raised because we went through had
to write papers and you know as a youth
and we had to have bibliographies and we
had to use sources and stuff like that
so if you have a quote you have to have
a reference you have that in your
footnotes or in your your bibliography
that's for text you need to essentially
do or is very helpful to do that with
your images and uh video and audio and
if you look a good example if you look
at um
Sports uh videos that they put like
highlight reels that they'll do
particularly if you're watching like
college football basketball stuff like
that you'll get you know between periods
they'll have this little they'll have
some background music
and they'll have all the scene you know
the Big scenes of the big plays that
just happened and they almost always
will have down in the bottom there
they'll be like this is you know you
know cool tunes by Michael malash or
whatever it is so that they are properly
crediting who did it and I'm sure that
that's part of what the deal is they say
Hey you can use my music as long as you
put it there and you know or you know
Monday Night Football is long as I'm
part of the you know the introduction
video or whatever it happens to be and
so there are ways to work that but just
be conscious of that because you're
building stuff that you wouldn't want
somebody to steal and realize that other
people are going to do that or doing the
same thing they're in the same boat they
want to get proper credit for what they
do understand if you're going to put
content out get an idea of what the
varying levels of uh of licenses are
that are available that are easily
available that you can easily adopt
we have to cut this out can you hear
that oh good because it's like some
storm alert coming on good you don't
have to cut now I can now you can cut it
out there we go um so be cautious and be
go into it with a like just realize that
this is something that you do need to be
aware of and like I said you can check
out our our prior podcast and you can
also go talk to him and and talk to him
or your favorite lawyer about protecting
yourself you had something you were
going to say there Michael yeah so we've
talked about being cautious and
conscious about the content that you
produce now in the same token like Rob
said go back and listen to the other uh
interview conversation that uh we had
about legalities and things like that
but make sure that if you're putting
something out and you're building your
brand make sure to protect that if you
have like a logo or something like the
check mark go get a trademark if you
have
copyrighted material get it copyrighted
uh you know go look at the things that
you need to do to protect your
intellectual rights for the material if
you're going to go big if you're just
going out and throwing stuff up you know
Willy nearly just hey I just kind of
want to throw stuff out there that's
fine you don't necessarily have to go
that far but be conscious of other
people's material and don't rip them
off I think that's a perfect way for us
to to wrap up this episode don't rip us
off no actually you can you can do
whatever you want basically from from
our point of view is reach out to us if
you have any questions if you want to
use any of our stuff if you want to use
if you have any questions about the code
that we've put out there or anything
like that definitely shoot us an email
because we're we're pretty you know
easygoing with a lot of that kind of
stuff um and you know we'll just you
know usually it's just like give credit
where credits do if there's something
that we solve that's really cool just
throw it out there or put a little link
that says hey we got this off the
developing or site and like most people
that's what they want it's just say hey
use my stuff but just make sure that I
get credited so that when somebody uses
it that they bring it back and then be
careful that you don't want somebody to
use your stuff that they start with that
like Michael referred to they start with
that then they start doing their own
thing and end up essentially corrupting
it and now it gets blown back on you
that oh by the way you know you built
this really crappy thing you're like no
no no no that was not me so there are
licenses around that too that say Hey
you can use it but you cannot extend it
or you cannot go back and you know edit
certain pieces of it be aware and that's
going to help you out quite a bit also
be aware that we are not done with this
season so we're going to come back we're
going to continue working through some
of the issues that we've seen some of
the questions that we've had and
hopefully some questions from you feel
free to shoot us one at info@
developer.com check us out on our site
at developer.com you can enter the form
there and and contact us that way you
can catch us on Facebook uh go out there
on YouTube and check out the developer n
Channel you'll find this and lots and
lots and lots of other videos that um
and just you know search through there
because I'm sure you'll find something
useful depending on what language and
what problem you're trying to solve
because we do solve a lot of problems
across the over a thousands of I think
we're probably close to, 1500 different
posts and and pieces of content that
we've put out over the years so that
being said we're going to wrap this one
up we will be there next time take care
of yourselves go out there become better
developers and as always have yourself a
great day a great week and we will talk
to you next time and for the rest of
you um let's see do we want to throw
some bonus material anything else there
that you want to throw out as we're
wrapping up this video portion of
today so I guess the only thing I would
say is uh check out the show notes cuz I
will try to pull in some of those links
you thre out there uh like I stock Adobe
uh if I can get the link to the other
video I'll get that out there and I'll
also um find some links out there for
the copyright protection act uh int
intellectual Rights Act uh and make sure
those are in there so that you guys just
kind of have a a reference a place to go
uh if you even question that if what
you're doing could potentially get you
in trouble I mean you don't want to be
uh what is it P world where they're uh
getting in trouble with Pokemon because
it's too close or you don't want to be
apple putting something in your device
that is an infringement on a patent and
then you suddenly have to recall all
your products so you
know we're here to inform you and give
you ideas and good ideas and also help
protect you from yourselves because you
don't want to go do something that could
negatively impact your
brand yeah and remember we are not
lawyers nor do we even play one on TV
nor do we sleep at a whatever that was a
holiday in Express last night so
definitely if you have any questions
look I mean there are there are some
great resources we're going to throw
some links out there to the very least
get yourself started because sometimes
it helps to know what you don't know and
then you can ask the right questions to
you know you may have to may be worth it
to go talk to an attorney and and say
hey I need to talk to an intellectual
property attorney and get some of those
things straightened out or uh the other
thing is just to know what you need to
do to make sure that you're not stepping
on other people's toes and I think
that'll wrap this one up and actually
when I say I think I know it will wrap
this one up because I have nothing
further to say and um I got to get out
to the the rest of my life and get some
stuff done so we will uh just come back
next time around just check us out we
have more of these coming as well and uh
we've always got like we've seen some
bonus material around each of these
episodes so check us out uh every
Tuesday and Thursday when we we kick
these things out there check us out see
what the latest episodes are let us know
if you you know leave comments if you
have questions comments or suggestions
and we're just going to keep uh chugging
along cranking out uh episodes and we'll
talk to you guys actually we'll see you
guys talk at you guys next time around
have a good one
[Music]