While not precisely passive, a content producer can open up multiple streams of revenue.  We will point back to this option as a potential step in several episodes of this season.  Thus, we set the stage early for ideas that can lead us to take this step with a minimum of additional effort.  I guess that makes this “passive-ish” instead of a genuinely passive income topic.

Hobbyist as Content Producer

A secret to producing compelling content is being excited about your topic.  Thus, the content producer that is most likely to succeed is the one that loves their work.  Our hobbies and activities that we would do for free are the best topics to consider.  That is where we find a way to view this income option as passive.  We may be splitting hairs, but the idea of getting some revenue out of our “fun” times can be seen as passive.  We are not putting forth extra effort.

Many Options

What is a content producer?  That is a good question.  We can produce content in countless ways.  There are written means like books, blogs, and white papers. On the other hand, there are presentation methods like videos, podcasts, and the like.  However, that is not all.  Training courses, web sites, and speaking are all potential ways to deliver content.  Better yet, we can utilize all of these in tandem to bring in a broad range of audience members.  Start with the content and the delivery methods will be there as you need them.

Committing to the Content

No matter the delivery mechanism, the key to being a regular content producer, is consistency.  This result can be anything from annual down to multiple times per day in implementation.  While the frequency is up to you, your audience is the best source of that requirement.  Their needs for content should dictate your rhythm of doing so.  When you combine quality content with a meaningful time frame, your success is far more likely.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

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