This episode continues our discussion with Ian Campbell of Mission Suite. We go into his approach to building a better professional network by identifying layers of contacts. He uses a baseball field analogy that fits the approach very well. His approach walks us through a way to give weight to those that provide us the most benefit while cultivating others.
Be Intentional For A Better Professional Network
We start with a plan and goals. These are familiar as we do the same for almost every activity. We must define what that looks like when aiming to build a better professional network. That includes identifying who our ideal customer is and how to get connected to them. Once we have the core (home plate) then, we step back and examine who can connect us to those we most desire to connect to. Then we step back again and repeat to connect to that second layer. We end up with a way to categorize everyone we meet.
A Little Background
Ian Campbell is an entrepreneur and business owner who works with small business owners and other entrepreneurs to help them build automated sales processes to more predictably build their businesses through networking and referrals. With over 20 years of sales, business, and entrepreneurship experience under his belt, he’s “been there and done that…or at least tried it a few times.” and has worked first hand with clients and business partners to REALLY grow their businesses with networking and referrals. Ian lives in Vermont with his wife and two-year-old son, and is also a performing and recording musician just about to release his first EP in the world of streaming. You can usually find him out exploring the woods, on a ski lift, or out on the water (depending on the season ;)).
A Listener Discount
