Our discussion with Adam Adams of Grow Your Show continues with a deeper look at how he forgot his podcast avatar and sold his podcast. We examine where he made mistakes and what we should do to launch our own properly.
Know Your Podcast Avatar
Okay, forgot is not really the case here. Adam failed to identify his avatar properly. Thus, it made it easy for him to drift away from his original audience. Your podcast avatar is the definition of your ideal customer. This includes attributes from age to gender to socioeconomic status and more. This is your target audience and to whom you want to aim your content. Therefore, if the avatar will not be informed or entertained then you need to make changes. In summary, they are literally the way you measure success or failure.
A Little Background
Adam Adams is the founder of GrowYourShow.co,m where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts, which means ONE thing:
His clients have more influence than 99% of the podcasts out there.
Adam says the reason most podcasters fail is a lack of marketing. This is why his niche manages that critical piece so you can have more listeners, downloads, ratings, and reviews.
Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast (He actually sold his first show… I didn’t even know you could do that), he launched the Podcast on Podcasting, ranked as the top podcast to help podcasters.
Connect With Adam