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📅 February 26, 2026

How to Evaluate AI for Marketing ROI Without Chasing Hype

Measuring AI marketing ROI has become one of the most uncomfortable conversations in tech and marketing teams. Everyone knows AI is “important.” Fewer teams can explain what success actually looks like. Even fewer can tie adoption to real outcomes rather…

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📅 February 24, 2026

How Founder Communities Accelerate the Developer to CEO Transition

The Developer to CEO transition rarely starts with a bold declaration like, “I’m going to run a company.” More often, it begins quietly—by taking on one more responsibility, saying yes to a new opportunity, or stepping into a role that…

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📅 February 20, 2026

Season 27 Friday Challenge: Coaching, Focus, and Forward Motion

This week on Building Better Developers, Season 27: Moving Things Forward, Rob and I tried something new: a Friday Challenge episode that’s designed to be more practical, more direct, and easier to act on. The idea is simple—recap the week’s…

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📅 February 19, 2026

Regaining Clarity at Work: How Developers Avoid Burnout

Regaining clarity at work is one of the biggest challenges developers face as responsibilities grow, distractions multiply, and expectations rise. Burnout rarely appears overnight. More often, it creeps in quietly—through constant context switching, mental fatigue, and the feeling that you’re…

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📅 February 17, 2026

Executive Coaching: How to Choose the Right Coach as a Tech Leader

For many developers and engineering leaders, executive coaching feels like something you turn to only when things go wrong. We’re trained to solve problems, push through obstacles, and rely on our own expertise. So when progress slows, the default reaction…

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📅 February 12, 2026

Balancing Building and Customer Feedback Without Getting Stuck

If you’ve ever shipped fast only to realize no one wanted what you built, you’ve felt the tension behind balancing building and feedback. As developers, we’re trained to execute against known requirements. As soon as you step into product ownership,…

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