Latest Posts - Page 19 of 191

December 14, 2023November 26, 2023 Frontline Lessons

A New Approach For Generation Z

We continued our discussion with Mark Bolton about Generation Z and how they require a new approach to marketing and product development. This newest generation expects a different kind of product and service. They have always had digital products and services make up part of their life and they are comfortable using them. They are quick to adopt and also quick to move on to the next product. A New Generation, A New Approach While much is made about the new generations that are digital natives, there are commonalities as well. These are not aliens that have landed on our planet. Generation Z requires a new approach because they have settled into the digital world and are comfortable there. We... Read more

December 12, 2023November 25, 2023 Frontline Lessons

Use Metrics For Productivity

What gets measured gets managed is a way to look at how we need to use metrics for productivity gains to become a reality. We can go by our feelings or other squishy methods. However, those are easily led astray. We need a stable way to measure how we are doing when compared to how we were doing last week or last year. That is where metrics and measuring become invaluable. Find Your Metrics For Productivity Measuring However, this is one of those areas where it is easier said than done. Metrics make sense and can easily be argued. What those metrics are can often be elusive. It is a challenge to provide a black-and-white way to discuss our productivity.... Read more

December 7, 2023November 26, 2023 Frontline Lessons

Gen Z Traits – An Interview With Mark Bolton

We shift gears and start a discussion with Mark Bolton about Gen Z traits and how this generation is changing and will continue to change the landscape. His focus is on the financial aspects of Generation Z and how they see things differently from prior generations. The different perspectives will impact our workplace and the business climate as we see a shift in how products will be marketed to these newcomers. The Good And The Bad of Gen Z Traits Everyone likes to judge the Gen Z traits as good or bad. However, they are just different. This generation has a different set of strengths and weaknesses from recent others. They are digital natives and very comfortable in that world.... Read more

December 5, 2023November 25, 2023 Frontline Lessons

Plan To Get Things Done

One of the recurring themes from our discussions is a need to plan to get things done. We do not become successful by accident. Instead, we need to have a plan and find ways to execute that plan regularly. Often, that means daily progress and attention to our goals. When we keep our objectives in our focus we will advance towards them. On the other hand, a lack of focus often makes it almost impossible to get things done. A Plan To Get Things Done Adds Accountability We can set goals all day and still fall short. Our plan to get things done has more weight when we add accountability. It is one thing to make a nice list of... Read more

November 30, 2023November 12, 2023 Frontline Lessons

Know Your Audience For YouTube Growth

We continue our discussion with Andrew Murdoch and delve into how you will grow best when you know your audience. He mentions the well-known avatar approach. However, he mentions the level of detail we need to have. This is not a synopsis of a few sentences. Instead, it is a multi-page character and lifestyle assessment. Once we know our avatar enough to write a short biography (or e-book), we are ready to work with him. The growth will be worth the effort. Our Target Grows Once We Know Our Audience Our focus on our best or ideal customer forms the bull’s eye of our target. However, that is not our sole focus. Like a game of darts, we are happy... Read more

November 28, 2023November 12, 2023 Frontline Lessons

Be Intentional In Choosing Tasks For Career Growth

We fill much of our free time with projects and side hustles that can be tasks for career growth. However, they require us to be intentional. We should have a career roadmap to guide us through the skills and experiences we see as important to us. The fun tasks will often be on our list of things to do. Nevertheless, there are tasks we need to see as stepping stones to success that should be in the back of our minds when choosing that next project. The Best Tasks For Career Growth In the world of marketing and excitement, people often throw around the “10X your blah” phrase. While advancement may not be that fast, there are activities we can... Read more