develpreneur podcast
Posted on Frontline Lessons

Leverage YouTube For Marketing And Brand Growth

We start a new discussion in this episode and look at how Andrew Murdoch teaches us to leverage YouTube for marketing and brand growth. This is a channel for content that can not be ignored. It is too big and too valuable for our pursuit of customers. It is built to draw in like-minded viewers. Therefore, a consistent message and useful content from us can skyrocket our growth. Lessons Learned About Using YouTube For Marketing And Brand Growth Andrew has personal experience as a user of YouTube that led to his focus. He walks us through how the algorithms work in the favor of those who create entertaining content. Likewise, he experienced how the platform guides viewers to similar material... Read more

develpreneur podcast
Posted on Frontline Lessons

Consistency And Momentum: Keys To Success

In this special topic episode, we examine how consistency and momentum are foundational attributes for success. Neither of these items is listed at the top of the keys to success. However, we see them pop up time and again in examples and processes to march towards success. Therefore, it is worth exploring how we can get them in place for our project, brand, or company. A One-Two Punch Of Consistency And Momentum Expectations are an essential part of any relationship. We have discussed in the past how that can build trust and lead to a lifelong customer. Consistency and momentum work together to get us there. Those early steps in a consistent manner have a momentum that helps us build... Read more

develpreneur podcast
Posted on Frontline Lessons

Better AI Prompts For Improved Efficiency

We continue our discussion with Ali Abassi and dig into the value of better AI prompts and how they helped him turn a toy into a tool. Chat GPT is something many have experimented with. Ali did the same and used it to help him generate copy for his marketing blurbs. However, it was not much help. He still spent roughly the same amount of time putting his content together. Better AI Prompts Improve Your Results That is where he started to work on building better AI prompts and asking for refined results. His process helped him turn Chat GPT into a useful tool rather than an avenue for entertainment. He has used that knowledge and experience to map up... Read more

develpreneur podcast
Posted on Frontline Lessons

Commitment And Consistency In Building Your Brand

We look at how commitment and consistency are critical factors in the eventual success of your product, service or brand. It is not uncommon for someone to start on a new endeavor only to bail out before they see any of it pay off. That is the same whether you are embarking on a new diet or a new business. There have been discussions on past episodes that highlight the kind of time and planning that must go into your side hustle and business launch to give them a chance of success. Avoid Being A One Hit Wonder Through Commitment And Consistency We can all think of a one hit wonder we have come across. However, our memory is often... Read more

develpreneur podcast
Posted on Frontline Lessons

AI For Work – Ali Abassi Interview

This interview has a focus on using AI for work. We chat with the founder of the site, aiforwork.co, Ali Abassi, and cover the latest hot topic. The story begins with how he got the idea for the site. It is a classic story of someone who had an itch they scratched. They then turn that solution into something others can benefit from. The Genesis Of AI For Work The beginnings of his site can be found in the common use of AI for content generation. He used it to help build copy for his marketing job. However, the time savings did not come right away. Ali had to craft his prompts better. That is where the value started to... Read more

Answer Or Solution
Posted on Frontline Lessons

Answer Or Solution – Serving Your Customer

This episode of the podcast turns to how we approach our customers and whether we are providing an answer or solution. There are important differences between these two. In the first case, we are just providing a starting point. There can be many answers and even correct answers may not be feasible. That means they are not useful to your customer. Are You Providing An Answer Or A Solution A solution is more than an answer. It is an answer that the customer can use to solve their problem. That should always be our focus. Not only should we aim for a solution, we should seek the best solution for their situation. An answer is not enough. Thus, we need... Read more