Latest Posts - Page 44 of 199

January 26, 2023January 12, 2023 Interviews 2.0

Launch Your Side Hustle – Amy Harrop Interview

In this episode, we start a new conversation and talk to Amy Harrop about how to launch your side hustle. Her strength is self-publishing and getting people from content in their heads to selling content on the web. Thus, If you have an idea you would like to try out, this is the episode to grab a paper and pen for your checklist of steps to achieve your goal. No Matter The Product, Launch Your Side Hustle Content has become an easy way to create a product. It also allows us to take our passions and monetize them. Whether you like to review the latest movies, craft a designer piece of furniture, or feed the masses with your awesome recipes,... Read more

January 24, 2023January 10, 2023 Interviews 2.0

Pricing Strategies – The Value Of Your Product Or Service

We continue our discussion with Nicky Billou and delve into pricing strategies. These are not your typical discussions around marketing. Instead, we consider what you are offering and what your market should be. Sometimes the fastest way to more profit is the raise prices. We started with identifying your ideal customer and providing them with world-class value. Now, we take that to the next logical step of a commensurate price. Pricing Strategies To Fit Your Goals It is important to remember that this discussion is in the context of serving our customers. We are not looking at pricing strategies that squeeze more out of the customer. Instead, we are placing the value properly to ensure we reach the correct customers... Read more

January 19, 2023January 10, 2023 Interviews 2.0

Setting Goals That Serve Others – Interview With Nicky Billou

This episode starts a conversation about setting goals and serving others by being the best fit for your customers. We talk with Nicky Billou and hear his take on why selling our services is a way to serve others. When we offer a product of value, it improves the productivity or life of our customers. Thus, failing to let them know about it is a disservice. Grow Through Setting Goals It is easy to create a business and then sort of coast. We get a few stories of these situations in our discussion with Nicky. However, that is not the best use of our time and talent. We should grow by setting goals to reach more customers that will find... Read more

January 17, 2023January 3, 2023 Interviews 2.0

Grow Your Show – Reach More People With Your Podcast

We wrap up our discussion with Adam Adams of Grow Your Show talking about precisely that. We look at what it takes to become a popular show and garner thousands or millions of listeners. This is where the rubber meets the road, and we explore a true podcast venture instead of a hobbyist side hustle. The Key To Grow Your Show When you run a business, it takes time to build up a following or a long client list. A podcast works the same way. There is more to it than simply getting your show on Apple podcasts. Thus, that is only the first step. People need to know your show exists, and that only happens with marketing and trumpeting... Read more

January 12, 2023December 29, 2022 Interviews 2.0

Your Podcast Avatar – The Ideal Audience Member

Our discussion with Adam Adams of Grow Your Show continues with a deeper look at how he forgot his podcast avatar and sold his podcast. We examine where he made mistakes and what we should do to launch our own properly. Know Your Podcast Avatar Okay, forgot is not really the case here. Adam failed to identify his avatar properly. Thus, it made it easy for him to drift away from his original audience. Your podcast avatar is the definition of your ideal customer. This includes attributes from age to gender to socioeconomic status and more. This is your target audience and to whom you want to aim your content. Therefore, if the avatar will not be informed or entertained... Read more

January 10, 2023December 28, 2022 Interviews 2.0

Build a Better Podcast – Interview with Adam Adams

We start a new discussion in this episode. Adam Adams has the Grow Your Show podcast and helps people build a better podcast. They serve podcasters, and he has grown those skills through an exciting journey that can teach a lot about marketing. We start with his background and some mistakes he has made. Use Marketing For A Better Podcast The crucial point of this episode is to understand that starting a podcast or launching a product does not equate to customers knowing about it. That is where marketing comes in. We must find ways to let our potential customers understand what we are doing and connect to them. That requires us to have a target market in mind and... Read more