Key Performance Indicators – Measure Your Spending
This episode looks at a marketing campaign and my lack of paying based on key performance indicators or KPIs. This was a slightly costly mistake and, thus, one that sticks in my memory. The mistakes that cause us some level of pain are also the easiest to remember. However, that is not the only lesson to learn from this past mistake. KPI – Key Performance Indicators Any form of sales or marketing campaign can be a black box when we do not set KPI values. There must be a way to measure success (or failure), and our metrics are the key performance indicators. For example, most advertising campaigns focus on clicks or leads for a measure of potential additional sales. ... Read more