Latest Posts - Page 48 of 198

October 25, 2022October 19, 2022 Interviews 2.0

Search Improvement Through Long tail Keywords – SEO Optimizers Interview

We wrap up our interview with Brandon Leibowitz of SEO Optimizers with insight into long tail keywords and how modern searches are made. This discussion provides some important considerations when you are thinking about search. That includes the idea that almost every search Google sees is new. The advance of voice recognition and mobile searches gives us almost infinite variations on search. What Are Long Tail Keywords? We skip over what a long tail search is and thus a definition of long tail keywords. Think of each additional word on a search a filter or qualifier. For example, a search of “cars ford sedan blue used” is far more specific than “blue cars”. That is how we get into a niche. We... Read more

October 20, 2022October 13, 2022 Interviews 2.0

Backlinks and Playing Nice With Google – SEO Optimizers Interview

Part two of our interview with Brandon Leibowitz of SEO Optimizers progresses into placement and backlinks. We look at how sites get ranked for search results and the general rules for SEO. This episode is one of those where it is good to take notes. Likewise, it can be very motivating to go back and address your approach to keywords, backlinks, and search in general. The Value of Backlinks Google has a complex approach to search, but in some ways, it is still simple. Their goal is to give the customer what they want. Thus, they look at a search and then where other sites point to a page as results for that search. A backlink is, generally speaking, a reference.... Read more

October 18, 2022October 13, 2022 Interviews 2.0

An Interview With Brandon Leibowitz of SEO Optimizers

We move on in our Interviews 2.0 season to an interview with Brandon Leibowitz of SEO Optimizers. The name gives away his specialty, so it is sort of a spoiler alert. However, we have a great conversation about how to approach SEO, and I think you will have a notepad full of tips when we finish. An Introduction and Then We Get To Work In this episode, we start at the beginning. We get an introduction to Brandon and how he came to found the company. However, the conversation is not just light and fluffy. We start right into the meat of our discussion on SEO and what it can mean for you and your organization. This topic is one... Read more

October 13, 2022October 4, 2022 Interviews 2.0

Product Fit – Open Source and Otherwise

We wrap up our interview with Irina Poddubnaia with a focus on finding the right product fit. That goes for your customers and your own needs. There are many options available, and it is valuable for us to be able to navigate the field to find the best fit. Irina starts with a discussion about her customers and then deftly shifts into providing insight into how she has selected her solutions in a bootstrap/low-budget environment. Ways To Assess Product Fit We once again return to core questions as part of our process. The “why” and “what” of our problem are both critical in finding the best product fit. Some options will provide too few features, and some that will be... Read more

October 11, 2022October 4, 2022 Interviews 2.0

Building A Team – The TrackMage Approach

Part three of our interview with Irina Poddubnaia focuses on building her team. She had plenty of experience but still had things to learn. The good news is that she had people she had worked with in the past that helped her over the hump of finding resources. She loves her team and provides a great episode of singing their praises. Look To Experience For Building A Team We all have mixed experiences with each team we work on. At least, I hope we do. That equates to some good people and some that are not so good that we get to know. We can reach out to them later when we keep track of those people we find to... Read more

October 6, 2022October 3, 2022 Interviews 2.0

The Benefits of SAAS Products – TrackMage Decisions

We continue our interview with Irina Poddubnaia of TrackMage to discuss the benefits of SAAS solutions, why they chose them, and how to distinguish your solution from the pack. This delves into many practical challenges for building traditional software. Then, we switch gears to focus on how a similar solution can differ in critical areas. Delivery Over Packaging The bottom line of benefits of SAAS solutions is that you can focus on delivering features over platform configuration headaches. Rather than spend time tightly integrating into an OS or device, a SAAS approach tackles that once, and then developers can move forward, adding features and resolving bugs. Yes, there are some admirable aspects of an installed application, but how often would... Read more