We continue our discussion with Nicky Billou and delve into pricing strategies. These are not your typical discussions around marketing. Instead, we consider what you are offering and what your market should be. Sometimes the fastest way to more profit is the raise prices. We started with identifying your ideal customer and providing them with world-class value. Now, we take that to the next logical step of a commensurate price.
Pricing Strategies To Fit Your Goals
It is important to remember that this discussion is in the context of serving our customers. We are not looking at pricing strategies that squeeze more out of the customer. Instead, we are placing the value properly to ensure we reach the correct customers and set expectations properly. Our goal is to help them see the value in our offer by pricing it accordingly. When we undervalue our product or service, we can keep it from getting to those who most benefit.
A Little Background
Nicky Billou is the #1 International Best Selling Author of the book: Finish Line ThinkingTM: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life, and The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of Canada’s most successful and dynamic entrepreneurs. Likewise, he is the co-founder of eCircle Academy (www.eCircleAcademy.com ), where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. Finally, he is the Thought Leader/Heart LeaderTM Designation creator.
As the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com ), Nicky has interviewed over 300 of the world’s top Thought Leaders, such as:
•Astronaut Chris Hadfield
•George Ross of the Hit TV Series The Apprentice
•Barbara Corcoran from Shark Tank
•Supermodel & Business Mogul Kathy Ireland
•Ivan Misner — Founder Of BNI
•Graham Weihmiller — CEO of BNI
•John Maxwell — World’s #1 Leadership Author
•NYT #1 Bestselling Author Seth Godin
•Marie Forleo — Oprah’s Coach
•Jack Canfield: Author Of Chicken Soup For The Soul
•Scott Adams: Creator of Dilbert
Connect With Nicky