Part two of our interview with Brandon Leibowitz of SEO Optimizers progresses into placement and backlinks. We look at how sites get ranked for search results and the general rules for SEO. This episode is one of those where it is good to take notes. Likewise, it can be very motivating to go back and address your approach to keywords, backlinks, and search in general.
The Value of Backlinks
Google has a complex approach to search, but in some ways, it is still simple. Their goal is to give the customer what they want. Thus, they look at a search and then where other sites point to a page as results for that search. A backlink is, generally speaking, a reference. We all know that the more positive references one has, the better. That is how one becomes an authority in the real world or the world of Internet searches.
A Little Background
SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which converts into clients, sales, leads, etc.
Brandon started in digital marketing in 2007 after graduating with a degree in Business Marketing. In his first job, he handled the marketing aspects of an e-commerce website.
The company was a national e-commerce brand that had recently built its website and was looking to bring more traffic to it. He had no idea what he was doing, and neither did they. Thus, he spent a lot of time reading books and joining digital marketing forums to learn as much as possible about this new type of marketing.
That led to him helping them with many tasks: search engine optimization, email marketing campaigns, creating an affiliate program, optimizing paid ads on Google AdWords, setting up social media profiles, and a bit of web design. You could say that he wore many hats working for this company.
The Start Of SEO Optimizers
In 2008, he realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, they need someone to help market their website to bring in traffic that will, in turn, convert to clients.
That led him to stick with digital marketing and start his own company, SEO Optimizers. A friend built him a website in exchange for doing SEO for his insurance website. That work ranked him above government websites for all his major keywords.
He has always worked full-time at ad agencies, helping clients with search engine optimization. He worked on freelance clients from SEO Optimizers at night after work. Recently, he was able to quit his daytime job to pursue the company full-time.
See more of Brandon at:
https://www.youtube.com/c/BrandonLeibowitz/videos
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