We continued our discussion with Mark Bolton about Generation Z and how they require a new approach to marketing and product development. This newest generation expects a different kind of product and service. They have always had digital products and services make up part of their life and they are comfortable using them. They are quick to adopt and also quick to move on to the next product.
A New Generation, A New Approach
While much is made about the new generations that are digital natives, there are commonalities as well. These are not aliens that have landed on our planet. Generation Z requires a new approach because they have settled into the digital world and are comfortable there. We will not “wow” them with a product that is only differentiated by being digital. On the contrary, we might bore them by not providing such an option. They think digital first, and we need to do so also.
About Mark
Mark is the best-selling author of ‘The Gen Z Money Manual: Mastering Our New Economy’ (https://a.co/d/7Ap6M51 ). He is a recognized expert on Gen Z and a 30-year veteran of the banking and consulting industries, having held senior positions at PWC, Accenture, Capgemini, Goldman Sachs, Credit Suisse, Barclays, Wells Fargo, and others. Mark’s book covers Credit Card Debt, Student and Education Finance, Side Hustles, Cost of Living, Credit Score, Investing, Scams, Taxes, Values, Goals, and Life Planning Techniques. He provides content for Gen Z parents, guardians, counselors, and teachers. His services include books, tools, templates, and coaching to support the Gen Z journey from teen to adult. He does this while minimizing the risk of financial missteps.
Business and consultancy – Mark provides Gen Z deep insights and original research that offer business leaders actionable insights to adapt to this enormous wave of new consumers and employees.
Learn More From Mark: https://mark-bolton.com
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