Our discussion with Kyler Nixon wraps up with a focus on audience building and assessment. The assessment part of the equation is where he provides details on what we should be looking for as we launch a course. That is an important bit of information. Particularly, when you are at the point where you are trying to make a decision. He gives some excellent rules of thumb for where you should see your content and interactions before taking the course creation step.
Audience Building And Reaching Out
The other part of this discussion is an important look at the idea of audience size. Likewise, what you are providing them. There are many problems that we can solve. However, the number of competing solutions must be a factor in your decision to monetize one into a course. A problem with many solutions may have a wider appeal. On the other hand, it may have less opportunity or value per customer. Likewise, a complex problem that only you have solved will be more likely to have less application but a higher value per client. These market research steps will be essential in making the best decision in your specific case.
About Kyler
He has a solid background in helping companies take their marketing to the next level. This often is centered on courses and content delivery. He created Kyler Creative as a way to provide those services to a broad number of clients. You can learn more about him and the company at Kylercreative.com
