We start a conversation with Drake Nightenhelser to offer timeless advice about avatars and best buyers and their role in an ideal business. Every business has a niche of ideal customers and does best when those are the ones it serves. However, we can get side-tracked by a desire to increase revenue without fully considering the consequences.
Avatars And Best Buyers
There are several names for the process of defining who our target market is. That often is limited to avatars and best buyers or a similar name. However, we must look further out than these ideal customers to land them. Our net will be rather broad, and then we must learn how to say no to the prospects that will not be a good fit. The best companies look for ways to refine their message to attract the best customers and turn away the “window shoppers.” When we achieve that goal, we can best use our resources. The customers we retain get better service from us. Likewise, those turned away can find a better fit for their needs.
About Drake
Drake is a Client Quality Consultant who helps business owners land better clients and level up their business to be more attractive to high-quality people. He aims to embrace the win-win situation when a company and a customer are a perfect match. Customers are willing to pay more for the maximum benefit they receive from the product or service.
He points out the tough decisions that must be made to achieve success. There will be customers (even some that pay well) that we will turn away to achieve the greater good.
