We shift gears and start a discussion with Mark Bolton about Gen Z traits and how this generation is changing and will continue to change the landscape. His focus is on the financial aspects of Generation Z and how they see things differently from prior generations. The different perspectives will impact our workplace and the business climate as we see a shift in how products will be marketed to these newcomers.
The Good And The Bad of Gen Z Traits
Everyone likes to judge the Gen Z traits as good or bad. However, they are just different. This generation has a different set of strengths and weaknesses from recent others. They are digital natives and very comfortable in that world. Likewise, they accept change faster than prior generations. That impacts brand loyalty and general expectations. It is a generation that expects quality and is quick to dismiss bugs and flaws in its products and services. It gives us less room for error and calls us to deliver better quality.
About Mark
Mark is the best-selling author of ‘The Gen Z Money Manual: Mastering Our New Economy’ (https://a.co/d/7Ap6M51 ). He is a recognized expert on Gen Z and a 30-year veteran of the banking and consulting industries, having held senior positions at PWC, Accenture, Capgemini, Goldman Sachs, Credit Suisse, Barclays, Wells Fargo, and others. Mark’s book covers Credit Card Debt, Student and Education Finance, Side Hustles, Cost of Living, Credit Score, Investing, Scams, Taxes, Values, Goals, and Life Planning Techniques. He provides content for Gen Z parents, guardians, counselors, and teachers. He also provides books, tools, templates, and coaching to support the Gen Z journey from teen to adult. He does this while minimizing the risk of financial missteps.
Business and consultancy – Mark provides Gen Z deep insights and original research that offer business leaders actionable insights to adapt to this enormous wave of new consumers and employees.
Learn More From Mark: https://mark-bolton.com
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