Building a Personal Brand Across A Wide Range of Social Platforms
One of the benefits of the popularity of social networks is that we can build a personal brand and reach a broad audience. We can open our target market up to the world and are not limited to our city, state, or country. It is tempting (and common) to have a presence on several platforms rather than restrict our reach. Yes, there is overlap, but why not reach as far as possible when these sites are free to use. A Consistent Voice The challenge with all of these social networking sites is that we need to have the same message and presentation of our brand on all of them. This hurdle is only made more difficult but us adding a site... Read more