DP914_S26E06 Branding and Marketing Fundamentals with Kevin Adelsberger
Posted on Building Better Foundations

Branding and Marketing Fundamentals with Kevin Adelsberger

In this continuation of the Building Better Developers interview series, Kevin Adelsberger—owner of Adelsberger Marketing—returns to explore how businesses can refine their identity and message once the foundation is set. This episode focuses on branding and marketing fundamentals, uncovering what really drives connection, credibility, and growth. “Thinking about your brand and overall messaging is more important than color or font,” Kevin explains. “If your brand feels disconnected, no color will fix that.” The conversation moves beyond logos and design to the deeper work of communicating who you are and what you stand for—authentically and consistently. Branding: More Than Color and Fonts While many companies spend hours perfecting color palettes, Kevin challenges that mindset. He believes color psychology is largely a... Read more

DP913_S26E05 Branding Basics- Building a Strong Foundation with Kevin Adelsberger
Posted on Building Better Foundations

Branding Basics: Building a Strong Foundation with Kevin Adelsberger

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche sit down with Kevin Adelsberger, owner of Adelsberger Marketing, to explore how small businesses can build success through branding basics. The discussion ties into the season’s theme — Building Better Foundations — and shows how a thoughtful marketing strategy helps transform side hustles into thriving companies. Listen now to the full episode on Building Better Developers, available on Spotify, Apple Podcasts, and Develpreneur.com — and stay tuned for Part 2 of the conversation with Kevin Adelsberger. Starting Small: Branding Basics from Burritos to Business Kevin’s marketing journey started with burritos — literally. While working at a nonprofit, he began helping a local restaurant with its marketing in... Read more

DP912_S26E04 Trust and Reliability Matter- Interview with Adam Malone (Part 2)
Posted on Building Better Foundations

Trust and Reliability Matter: Interview with Adam Malone (Part 2)

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche continue their insightful conversation with Adam Malone, exploring how trust and reliability drive stronger teams and foster more robust customer relationships. We pick up with Adam, who opens by emphasizing that reliability begins with consistency. Teams should revisit their guiding principles every couple of weeks—not just at the start of a project. These regular check-ins foster alignment, identify minor missteps early, and maintain clear priorities. “Even if it feels repetitive, that one time someone speaks up can save weeks of rework,” Adam explains. He adds, It’s not about being flawless. It’s about being consistent, accountable, and transparent—values that transform principles from words into action. Reinforcing Reliability Through Shared Principles Reliable teams share a... Read more

DP911_S26E03 The Power of Trust- Interview with Adam Malone (Part 1)
Posted on Building Better Foundations

The Power of Trust: Interview with Adam Malone (Part 1)

In the first half of our conversation with Adam Malone, founder of The Tenacious Operator, we explore the Power of Trust — how it drives leadership, strengthens teams, and turns potential project failure into growth. From large-scale ERP rollouts to everyday collaboration, Adam shows that the Power of Trust is what truly separates good teams from great ones. Why the Power of Trust Matters Adam begins with a story familiar to many project leaders: a major ERP implementation where everything looked perfect on paper. All dashboards were green, metrics were solid, and executives were confident. Yet almost overnight, the project unraveled. The root cause? A loss of trust. Team members stayed silent about risks. Operations fixed issues without communicating them.... Read more

DP910_S26E02 Coding Options- No-Code, Low-Code & AI Vibea
Posted on Building Better Foundations

Coding Options: No-Code, Low-Code & AI Vibe

Season 26 of the Building Better Developers podcast is all about Building Better Foundations. In Episode 2, hosts Rob Broadhead and Michael Meloche explore today’s most flexible coding options—no-code, low-code, and a rising trend called vibe coding. Understanding Modern Coding Options Software creation no longer requires writing every line by hand. Today’s coding options range from drag-and-drop builders to AI-generated code, giving teams new ways to move quickly from idea to launch. No-Code Coding Options for Rapid Builds No-code platforms enable you to assemble applications visually using pre-built components and workflows—ideal for creating landing pages, prototypes, or internal dashboards. The trade-offs for this coding option are scalability, security, and platform lock-in. Low-Code Coding Options for Integrated Workflows Low-code combines visual design with the ability to add custom logic... Read more

DP909_S26E01 Building Better Foundations- Setting the Stage for Season 26a
Posted on Building Better Foundations

Building Better Foundations: Setting the Stage for Season 26

In launching Season 26 of Building Better Developers, the hosts zero in on what truly sustains developer growth. Building Better Foundations becomes both the theme and the promise: this season will dig into the “why” behind tech trends, sharpen essential habits, and help you stand on solid ground in a shifting landscape. Why Building Better Foundations Matters Rob Broadhead and Michael Meloche acknowledge that in a sea of buzzwords—AI, cloud, low-code, no-code, vibe coding—it’s tempting to chase the next shiny tool. But they emphasize: without a foundation of clear reasoning and strong practices, those tools are at risk of collapsing under you. This season’s goal is to get past surface hype to the principles that outlast trends. Building Better Foundations through Clarity on... Read more