Product Enhancement Strategies: How to Add Value Without Adding Bloat
Posted on Building Better Businesses

Product Enhancement Strategies: How to Add Value Without Adding Bloat

In the Building Better Developers podcast episode, hosts Rob Broadhead and Michael Meloche share valuable insights into effective product enhancement strategies. They explore how businesses can improve and expand their products and services without adding unnecessary complexity or sacrificing quality. If you’re a business owner, product manager, or developer, this episode is packed with practical advice on how to grow your offerings sustainably in a customer-focused manner. Why Product Enhancement Strategies Matter Rob opens the discussion by pointing out that technology is often one of the biggest business expenses after staffing costs. Whether it’s software, infrastructure, or digital services, improving your product shouldn’t be about simply adding more—it should be about increasing value. When done right, product enhancements can: Three Smart Ways... Read more

DP860_S24E15 Product Placement Strategy: How to Position Your Product or Service for Success
Posted on Building Better Businesses

Product Placement Strategy: How to Position Your Product or Service for Success

In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success. What Is Product Placement Strategy? Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether you’re selling a product or providing a service, knowing where your offering fits in the market will influence your business model, pricing, and customer relationships. He compares two well-known brands—Apple and McDonald’s—as examples of different placement strategies. Apple positions... Read more

How to Succeed with Digital Marketing for Small Businesses
Posted on Building Better Businesses

How to Succeed with Digital Marketing for Small Businesses

In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t work if you don’t know what you’re offering or who you’re helping. What problem do you solve? Why should someone care? If your message isn’t focused, your marketing won’t be either. For small businesses, where every dollar and... Read more

Business Networking Strategies: How to Build Real Relationships That Grow Your Business
Posted on Building Better Businesses

Business Networking Strategies: How to Build Real Relationships That Grow Your Business

In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections. Rethinking Business Networking Strategies: Ditch the Script Rob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events and elevator pitches, he suggests looking for genuine ways to connect with people—especially through community involvement. Whether it’s volunteering at a local shelter or participating in a neighborhood cleanup, these are powerful, low-pressure opportunities to meet people and naturally talk... Read more

Business Continuity: Keeping Your Business Running When Life Happens
Posted on Building Better Businesses

Business Continuity: Keeping Your Business Running When Life Happens

In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss business continuity, a concept that is often overlooked until it’s too late. They explore the question: What happens when business operations are disrupted? Whether it’s an illness, a vacation, unexpected growth, or even a global crisis, ensuring that a business can continue operating smoothly is essential for long-term success. What is Business Continuity? Business continuity is the ability of a company to keep running even when unexpected events disrupt normal operations. Unlike disaster recovery, which focuses on bouncing back after a catastrophe, continuity planning is about avoiding downtime in the first place. For entrepreneurs, solopreneurs, and small business owners, this means having systems,... Read more

Disaster Recovery Plan: Protecting Your Business from Unexpected Threats
Posted on Building Better Businesses

Disaster Recovery Plan: Protecting Your Business from Unexpected Threats

In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss a critical topic that many businesses overlook until it’s too late—a disaster recovery plan. When disaster strikes, whether it’s a cyberattack, hardware failure, or natural calamity, how well you recover can determine whether your business survives or collapses. Understanding a Disaster Recovery Plan A disaster recovery plan is not just about having backups; it’s about having a structured plan to ensure business continuity. Rob and Michael emphasize that disaster recovery strategies have evolved significantly over the past decade. Cloud computing, software as a service (SaaS), and automation have made it easier to protect business-critical data. However, many businesses, even large ones, still have... Read more