Customer Communication Strategies: How To Improve Client Interactions
Posted on Building Better Businesses

Customer Communication Strategies: How To Improve Client Interactions

“The more you can adjust your communication to fit your customer, the more effective you’ll be.” – Rob Broadhead In this episode of Building Better Developers, part of the Building Better Businesses season, hosts Rob Broadhead and Michael Meloche explore customer communication strategies. From tone and timing to tools and follow-up processes, they share real stories and practical tips that every developer and entrepreneur should know. Tone and Timing: Keys to Effective Customer Communication Strategies One of the top takeaways? Tone matters. Even when following up on an unanswered email, how you phrase things can shape how your customer perceives you. Rob cautions against saying things like, “As I said in my last email…”, which can feel accusatory. Instead, assume... Read more

Pitching Your Business: Start Conversations That Drive Growth
Posted on Building Better Businesses

Pitching Your Business: Start Conversations That Drive Growth

Welcome back to the Building Better Developers podcast recap! This season, Building Better Businesses is all about practical ways to improve your entrepreneurial journey. In this episode, “Pitch Party: Pitching Your Business,” hosts Rob Broadhead and Michael Meloche unpack what it means to pitch your business — and how to do it effectively. Whether you’re refining your elevator pitch or creating a full pitch event, this episode explains why authentic conversations are the heart of successful business growth. Why Pitching Your Business Is About Connection, Not Just Sales “It’s not about what you do. It’s about who you help.” — Rob Broadhead Rob starts by challenging the traditional idea of pitching your business as a sales tactic. Instead, consider it... Read more

How to Build a Sustainable Business: From Idea to Execution
Posted on Building Better Businesses

How to Build a Sustainable Business: From Idea to Execution

In this insightful episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche tackle a key theme for entrepreneurs: transitioning from a flexible side hustle to building a sustainable business. The conversation is rooted in experience, realism, and the kind of long-term thinking that separates temporary income from lasting impact. The Mindset Shift: From Side Hustle to Building a Sustainable Business Many great businesses begin as side projects, but success requires more than passion. Rob and Michael clarify that building a sustainable business means thinking strategically about growth, team structure, and value delivery. 🎯 Key Insight:“Treating your idea like a real business changes how you invest your time, energy, and resources.” Whether you’re solo or already hiring help, the... Read more

Product Enhancement Strategies: How to Add Value Without Adding Bloat
Posted on Building Better Businesses

Product Enhancement Strategies: How to Add Value Without Adding Bloat

In the Building Better Developers podcast episode, hosts Rob Broadhead and Michael Meloche share valuable insights into effective product enhancement strategies. They explore how businesses can improve and expand their products and services without adding unnecessary complexity or sacrificing quality. If you’re a business owner, product manager, or developer, this episode is packed with practical advice on how to grow your offerings sustainably in a customer-focused manner. Why Product Enhancement Strategies Matter Rob opens the discussion by pointing out that technology is often one of the biggest business expenses after staffing costs. Whether it’s software, infrastructure, or digital services, improving your product shouldn’t be about simply adding more—it should be about increasing value. When done right, product enhancements can: Three Smart Ways... Read more

DP860_S24E15 Product Placement Strategy: How to Position Your Product or Service for Success
Posted on Building Better Businesses

Product Placement Strategy: How to Position Your Product or Service for Success

In the Building Better Developers podcast, in the season Building Better Businesses, hosts Rob Broadhead and Michael Meloche dive deep into one of the most important yet often overlooked aspects of building a successful business—product placement strategy. This episode explores how intentional product and service placement can shape your brand, attract the right customers, and set you up for long-term success. What Is Product Placement Strategy? Rob opens the conversation by highlighting the critical role of placement when launching or scaling a business. Whether you’re selling a product or providing a service, knowing where your offering fits in the market will influence your business model, pricing, and customer relationships. He compares two well-known brands—Apple and McDonald’s—as examples of different placement strategies. Apple positions... Read more

How to Succeed with Digital Marketing for Small Businesses
Posted on Building Better Businesses

How to Succeed with Digital Marketing for Small Businesses

In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t work if you don’t know what you’re offering or who you’re helping. What problem do you solve? Why should someone care? If your message isn’t focused, your marketing won’t be either. For small businesses, where every dollar and... Read more