Here is a bonus episode in our interview with Sam McNeill.  They provide a memorable marketing sort of tool known as insta-hit.  He mentioned this during the interview, and it is impressive to see it in action.  That gives us an excellent launching pad for talking about ways to stick in the mind of your customers.

Use What You Have For Memorable Marketing

There is definitely a link from the insta-hit to work done by Song Division.  However, it is just a fun little thing they can add to any event.  You have talents related to your work and beyond.  Use those to find ways to add a little color to a drab presentation.  You might even be able to get them to remember your key points and relate them to your company.  Wow!  That is almost like a brand. Yes, those little things can go a long way towards building memorable traits around your company that can define your brand.

Have Fun

One of the points mentioned by Sam is that he remembers these songs years later.  They provide a unique experience for the customer but also keeps it fresh for the artist.  Do not underestimate the value of keeping morale and excitement high.  When you start phoning it in, the end is coming soon.  You will see everything deteriorate.  Therefore, the more you do to keep everyone looking forward to the next job, the more likely you are to see continued success.

A Little Background

Voted as a Top Five Speaker in Spice Magazine’s Hot 100, Sam McNeill – SongDivision GM for UK & Europe – is an in-demand Corporate MC and accredited DiSC Facilitators.  Sam has hosted over 600 interactive face-2-face and online experiences.  These include musical team-building workshops, gala awards events, and product launches on five continents.

Sam’s accolades include winning ‘Future Leader’ awards for Meetings & Events Australia (MEA) and the Professional Convention Management Association (PCMA). Sam is also a member of Connect Corporate’s esteemed list of ’40 under 40’ industry professionals.

Sam’s professionalism and energy have made him a favorite among some of the biggest brands in the world, including Coca- Cola, Microsoft, McDonald’s, Spotify, and Fujitsu, and Virgin.

Sam earned a Bachelor’s Degree in Music Studies (Classical Voice) from the Sydney Conservatorium of Music.

Learn More

You can learn more about Sam’s work and the organization he loves by visiting the Song Division website.  If you think they might be able to help you, then give him a call.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a longtime student of technology as a developer, designer, and manager of software solutions. Rob is a founder and principle of RB Consulting and has managed to author a book about his family experiences. In his free time, he stays busy raising five children (although a few have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax.

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