We jump into a discussion about repetition as key to your brand success. However, the next topic of style stages is just as critical. Then, we touch on several nuggets and suggestions to wrap up our interview with DP. He provides a few challenges and valuable insight to leave you with plenty of food for thought.
A key concept for this episode is the idea of style stages. There are numerous (maybe countless) social media platforms available today. We should take advantage of many of those, if possible. On the other hand, some provide a better stage for our presentation content and style than others. These style stages vary from written form to audio to long or short-form videos. Therefore, we have a range of options to embrace and find what works best for us.
For example, if you have a face for radio, then go the audio route. When your content makes more sense, and you are comfortable writing, then use those tools.
Building The Connection
We should balance our comfort zone with how these style stages impact the audience. DP provides a quote about how people interact as blog readers, video viewers, or audio listeners. These are important to consider. Where possible, audio is one of the best formats as it builds a personal connection due to being in the listener’s head.
A Little Background
DP’s worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI.
He is the author of “NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of “ROTOMA—The ROI of Social Media ‘Top of Mind'” and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States.
You can learn from DP directly or as a student of his experience. First, DP has a podcast called Non-Fictions Brands. I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message. You can do that through his personal website. Check out the links below.