This episode starts right away with a continuation of the niche brands discussion. We then move to DP’s thoughts on social media and using those tools. He even moves into examples of live-streaming and ways to use these tools no matter your strengths.
Niche Brands – Livestream Anything
DP dropped a couple of examples that are highly niche right out of the gate. First, he talks about Trezy, who uses twitch to lifestream software coding. Then he shifts right into mentioning he live-streamed writing his book. How can you get more niche than that? However, these have followers and are ways to build a community. These tools can build relationships in ways marketing never used to be able to touch. Even a podcast interview can build a relationship among the participants.
All of that brings us into a discussion of influencers and personal brands. The people that like to label themselves an “influencer” are not highly praised by DP. However, he does point out that all of us are influencers. The niche of our audience may be small. Nevertheless, we bring influence to those people, which could potentially be highly valuable to some sellers. We should never underestimate what we can do for others.
A Little Background
DP’s worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI.
He is the author of “NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of “ROTOMA—The ROI of Social Media ‘Top of Mind'” and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States.
You can learn from DP directly or as a student of his experience. First, DP has a podcast called Non-Fictions Brands. I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message. You can do that through his personal website. Check out the links below.