We dig into the ways to build a non-fiction brand in episode two. The focus is on brand first principles and sticking to truth in building upon it. DP starts with his “a-ha” moment that took years to develop. Then he weaves a series of points to help us build a brand, personal or otherwise.
Write Some Stuff
The non-fiction idea started with a simple statement, “write some stuff.” He was working on advertising content and had only those instructions. That caused him to halt and note that he is not a fiction writer. His advertising process required facts and truth so he could present them. It was not sufficient to simply make up a story for a product or brand.
Brand First Principles
DP highlights his personal brand first principles and gives us a foundation for ours. We need to stick to our first principles and build on those. That is the case whether you are building a brand or selling a product (including your resume). These are the traits that make you special or unique. They are your strengths and should be the basis of your value to customers. However, you might want to review what you want to be as well as your strengths. The goal might be to pick up diamonds instead of potatoes.
A Little Background
DP’s worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI.
He is the author of “NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of “ROTOMA—The ROI of Social Media ‘Top of Mind'” and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States.
You can learn from DP directly or as a student of his experience. First, DP has a podcast called Non-Fictions Brands. I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message. You can do that through his personal website. Check out the links below.