This episode of the podcast turns to how we approach our customers and whether we are providing an answer or solution. There are important differences between these two. In the first case, we are just providing a starting point. There can be many answers and even correct answers may not be feasible. That means they are not useful to your customer.
Are You Providing An Answer Or A Solution
A solution is more than an answer. It is an answer that the customer can use to solve their problem. That should always be our focus. Not only should we aim for a solution, we should seek the best solution for their situation. An answer is not enough. Thus, we need to dig into the problem and the questions they ask. When we accept their definition and descriptions at face value we do them a disservice. Instead, we should ensure we have a clear view of the problem, the context, the constraints, and any other details that can help us offer a true solution. That includes when we determine the best solution is something another vendor needs to provide. We must not limit our solutions to only what we are capable of when we know better.
We have had more than a few guests talk about their stories as coaches or how they learned from one. Check out these links to learn more or connect with some potential coaches.