Whether you are just getting started or your business is decades old, customers are critical to success.  In fact, without your customer base, there is no business.  So let’s look at some ways to build loyalty and grow your core of customers.

A Strong Customer Base

When we look at a customer base, we look beyond the numbers.  A core of 100 purchasers of your product is better when they are loyal customers and not one-time buyers.  Thus, we have to provide an experience and build a relationship, not just provide a product or service.  This challenge can seem to be a huge hill to climb when we start.  However, there are some tools and channels to start and grow our base no matter what we offer.

This episode may seem aimed at those starting out.  That is not exactly the case.  We can grow to a point where we are comfortable with our size and reach.  At this point, we may think that our base is constant and needs less time and attention.  Unfortunately, that situation is never real.  Competing products and services continuously court our customers.  Thus, when we get comfortable, it is an excellent time to review where we are and consider a push to grow those numbers or at least strengthen those relationships.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

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