Part three of our interview with Irina Poddubnaia focuses on building her team. She had plenty of experience but still had things to learn. The good news is that she had people she had worked with in the past that helped her over the hump of finding resources. She loves her team and provides a great episode of singing their praises.

Look To Experience For Building A Team

We all have mixed experiences with each team we work on. At least, I hope we do. That equates to some good people and some that are not so good that we get to know. We can reach out to them later when we keep track of those people we find to be highly competent or geniuses. Thus, building out and maintaining our network can lead to success in the future. The people that are not good co-workers can. of course, be quickly forgotten.

Next Steps For Your Product

Start with figuring out which people you know can fit your needs. Then, reach out and see if you can find ways to get them to help you either part-time or full-time. A side hustle can be a perfect approach to “stealing” just a few hours a week from these experts you have met in the past.

A Little Background

Irina is a SAAS founder and a business consultant specializing in Operations and Processes Optimization. Irina has over eight years of experience in eCommerce with its different challenges and obstacles. These span from running a fulfillment center in China, where she was living for over two years, to launching her own SAAS “TrackMage.” TrackMage allows eCommerce stores 5-10% extra sales by simplifying the customer experience. Likewise, it will enable them to track their products on the platform and do the upsell, then automatic follow-ups for reviews.

Free ebook:
Irina’s Linkedin:
TrackMage Linkedin:

Track Mage Site:

The E-Book

Free ebook “How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff.”
Here is the brutal truth about eCommerce:
  • Most eCommerce sellers focus on getting traffic to their stores. Paid ads, affiliate promotions, events, direct outreach, SEO, etc.
  • The thinking goes like this: traffic -> paying customers and more traffic -> more paying customers. So, all this becomes a race to get as much targeted traffic as possible.
  • While doing that, they forget about existing customers.
  • Do you know that it costs you five times more to acquire a new customer than it takes to keep an existing one?
  • The probability of selling to an existing customer is 60-70%, while the chance of selling to a new prospect is 5-20%. In this guide, she explains how you can drive back traffic to your store after purchase and make 5-10% extra sales by upselling your existing customers. All this while they are waiting for their orders. This technique doesn’t require coding and is easy to apply.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

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