This episode is an interview that is also an introduction to market research. Anne Laffin takes us through several recommendations and common misconceptions. We start our discussion with some background and then quickly get into the meat of the conversation. She has an extensive experience with start-ups that is a perfect match for your next venture.

An Introduction To Market Research For Non-Marketeers

Our discussion is not only an introduction to market research but one that anyone can follow. She breaks down standard marketing approaches into steps that are easily understood. Thus, you can take her advice and map it to your current strategy to examine your next steps. That can help you find the best approach to getting your product or service in front of the customers best suited for the offering.

About Anne

She is a marketing problem solver, strategist, and content creator who helps entrepreneurs and founders grow and amplify the inspiring work they bring to the world. Her ‘in the trenches’ mentality comes from a 20-year marketing career working with various companies. They were large and small (including start-ups) in the market research, tech, financial services, and animal health industries. In 2020, she started “Fin Marketing” (the name plays off her last name and love for water). It is a marketing consultancy for early-stage start-ups. However, long before any of those things happened, she received a B.A. in Communication from Villanova University and an M.S. in Interactive Media from Quinnipiac University.

Get In Touch

Check out her website:

You can book a consultation and gain more insight from her experience and skills.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

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