How to Succeed with Digital Marketing for Small Businesses
Posted on Building Better Businesses

How to Succeed with Digital Marketing for Small Businesses

In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn’t work if you don’t know what you’re offering or who you’re helping. What problem do you solve? Why should someone care? If your message isn’t focused, your marketing won’t be either. For small businesses, where every dollar and... Read more

Business Networking Strategies: How to Build Real Relationships That Grow Your Business
Posted on Building Better Businesses

Business Networking Strategies: How to Build Real Relationships That Grow Your Business

In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections. Rethinking Business Networking Strategies: Ditch the Script Rob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events and elevator pitches, he suggests looking for genuine ways to connect with people—especially through community involvement. Whether it’s volunteering at a local shelter or participating in a neighborhood cleanup, these are powerful, low-pressure opportunities to meet people and naturally talk... Read more

Business Continuity: Keeping Your Business Running When Life Happens
Posted on Building Better Businesses

Business Continuity: Keeping Your Business Running When Life Happens

In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss business continuity, a concept that is often overlooked until it’s too late. They explore the question: What happens when business operations are disrupted? Whether it’s an illness, a vacation, unexpected growth, or even a global crisis, ensuring that a business can continue operating smoothly is essential for long-term success. What is Business Continuity? Business continuity is the ability of a company to keep running even when unexpected events disrupt normal operations. Unlike disaster recovery, which focuses on bouncing back after a catastrophe, continuity planning is about avoiding downtime in the first place. For entrepreneurs, solopreneurs, and small business owners, this means having systems,... Read more

Disaster Recovery Plan: Protecting Your Business from Unexpected Threats
Posted on Building Better Businesses

Disaster Recovery Plan: Protecting Your Business from Unexpected Threats

In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss a critical topic that many businesses overlook until it’s too late—a disaster recovery plan. When disaster strikes, whether it’s a cyberattack, hardware failure, or natural calamity, how well you recover can determine whether your business survives or collapses. Understanding a Disaster Recovery Plan A disaster recovery plan is not just about having backups; it’s about having a structured plan to ensure business continuity. Rob and Michael emphasize that disaster recovery strategies have evolved significantly over the past decade. Cloud computing, software as a service (SaaS), and automation have made it easier to protect business-critical data. However, many businesses, even large ones, still have... Read more

Work-Life Balance Strategies: Setting Boundaries for a Healthier Life
Posted on Building Better Businesses

Work-Life Balance Strategies: Setting Boundaries for a Healthier Life

In the latest episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche discuss work-life balance strategies. For entrepreneurs, developers, and business owners, the lines between work and personal life can blur, leading to burnout, inefficiency, and dissatisfaction. This episode explores practical work-life balance strategies to maintain a healthy balance while ensuring productivity and well-being. The Challenge of Work-Life Balance Strategies One of the key challenges discussed is the increasing difficulty of separating work from life, especially in an era where remote work, side hustles, and always-on technology have become the norm. The hosts point out that many professionals, particularly those in the tech and business sectors, find themselves constantly engaged with work, whether through emails, Slack... Read more

Business Growth Strategies: When and How to Scale Successfully
Posted on Building Better Businesses

Business Growth Strategies: When and How to Scale Successfully

In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche explore business growth strategies, focusing on when and how to scale effectively. They emphasize the importance of preparation, automation, and strategic delegation, ensuring that growth is sustainable and beneficial rather than chaotic and overwhelming. Understanding the Right Time to Implement Business Growth Strategies Rob starts the discussion by addressing a fundamental question: When is the right time to grow your business? He explains that many entrepreneurs face a dilemma—do they expand first and hope for new customers, or wait until they have more customers before hiring help? He highlights that the best approach is to plan ahead, ensuring that the necessary team, resources, and infrastructure... Read more