Posted on Introductory Course

Launch Your Business – Turn the Revenue Machine On

The groundwork has been laid.  Thus, it is time to launch our business.  A simple definition of a “launch” is the point in time where the virtual doors open to the public.  The online store and means of revenue creation are up and running.   The tools to bring in customers (ads, content, etc.) are in place and turned on. We have spent this whole course with your business as a steady consideration.  You came up with an idea, created marketing tools, and have a brand identified.  Thus, our pieces are in place.  It is time to look at them from a “live” perspective rather than only building them.   What are the problems we want to solve by taking this class?:... Read more

Posted on Overview

Career Advancement – Why and How

Career Advancement – A Necessity In talking about career advancement, it is important to note that it is a necessity, not an option.  The business world is changing quickly.  Thus, one has to either change with it or be left behind.  No career is safe.  The disruption caused in well-established industries like rentals (Uber, AirBNB), music (iTunes, Spotify), and even shopping (Amazon, Google, etc) are proof that no industry is safe. The career spent at a single employer is a thing of the past and that means you will interview for more jobs and at more points in your career than your parents and grandparents did.  That means more people that you will have to impress.  It also means you will... Read more