Niche Broad vs. Deep Expertise
Welcome to Season 21! We’re nearing 800 episodes in. Today, we ask whether you should specialize in one skill or master a broad range of skills in your career and business. Join Rob Broadhead and Michael Meloche as they unpack this nuanced debate. They offer insight on applying this to your niche when building your business and identifying target customers. Niche Broad vs. Deep Expertise Crafting a Compelling Pitch: Solving Customer Problems In this episode, Rob and Michael reflect on their experiences building their respective businesses. They discuss the challenges and rewards of finding the right balance between breadth and depth. This is key when crafting a compelling pitch. You want a message that resonates with potential customers. Avoid technical... Read more