Latest Posts - Page 29 of 200

November 30, 2023November 12, 2023 Frontline Lessons

Know Your Audience For YouTube Growth

We continue our discussion with Andrew Murdoch and delve into how you will grow best when you know your audience. He mentions the well-known avatar approach. However, he mentions the level of detail we need to have. This is not a synopsis of a few sentences. Instead, it is a multi-page character and lifestyle assessment. Once we know our avatar enough to write a short biography (or e-book), we are ready to work with him. The growth will be worth the effort. Our Target Grows Once We Know Our Audience Our focus on our best or ideal customer forms the bull’s eye of our target. However, that is not our sole focus. Like a game of darts, we are happy... Read more

November 28, 2023November 12, 2023 Frontline Lessons

Be Intentional In Choosing Tasks For Career Growth

We fill much of our free time with projects and side hustles that can be tasks for career growth. However, they require us to be intentional. We should have a career roadmap to guide us through the skills and experiences we see as important to us. The fun tasks will often be on our list of things to do. Nevertheless, there are tasks we need to see as stepping stones to success that should be in the back of our minds when choosing that next project. The Best Tasks For Career Growth In the world of marketing and excitement, people often throw around the “10X your blah” phrase. While advancement may not be that fast, there are activities we can... Read more

November 23, 2023November 17, 2023 Special Topics

Thankful Over Worry

It is Thanksgiving in the States and a good time to talk about the benefit of being thankful over worry. This may seem like just another positivity pile of crap. However, it is not. There is a lot to be gained by taking this approach, and it has more to do with overall health than confirmation bias. Real Benefits of Choosing Thankful Over Worry We can all point to how anything we think becomes what we are more attuned to. A simple test of thinking of a blue car and then suddenly feeling like they are everywhere can confirm it. Of course, there is also research on attention that caused people to miss a dancing gorilla. It is sort of... Read more

November 21, 2023November 17, 2023 Special Topics

Prepare For Your Retrospective

It is time once again for our Thanksgiving special. Yes, it is that time of year when we pause and reflect a bit on how to prepare for your retrospective. This year, we will start the week with an admonition to assess the year gone by. We are dwindling down to the end of 2023 and now is the best time to review what we accomplished during that span of time. Thankful For A Retrospective? You may ask why we would use the week of Thanksgiving to talk about how to prepare for your retrospective of the year. It comes down to one thing, Holidays and travelling are perfect for such times. We have some time where we can allow... Read more

November 16, 2023November 8, 2023 Frontline Lessons

Leverage YouTube For Marketing And Brand Growth

We start a new discussion in this episode and look at how Andrew Murdoch teaches us to leverage YouTube for marketing and brand growth. This is a channel for content that can not be ignored. It is too big and too valuable for our pursuit of customers. It is built to draw in like-minded viewers. Therefore, a consistent message and useful content from us can skyrocket our growth. Lessons Learned About Using YouTube For Marketing And Brand Growth Andrew has personal experience as a user of YouTube that led to his focus. He walks us through how the algorithms work in the favor of those who create entertaining content. Likewise, he experienced how the platform guides viewers to similar material... Read more

November 14, 2023November 8, 2023 Frontline Lessons

Consistency And Momentum: Keys To Success

In this special topic episode, we examine how consistency and momentum are foundational attributes for success. Neither of these items is listed at the top of the keys to success. However, we see them pop up time and again in examples and processes to march towards success. Therefore, it is worth exploring how we can get them in place for our project, brand, or company. A One-Two Punch Of Consistency And Momentum Expectations are an essential part of any relationship. We have discussed in the past how that can build trust and lead to a lifelong customer. Consistency and momentum work together to get us there. Those early steps in a consistent manner have a momentum that helps us build... Read more