Latest Posts - Page 36 of 191

January 31, 2023January 22, 2023 Interviews 2.0

Modern Tools For Monetizing Content

We wrap up our discussion we Amy Harrop by talking about the modern gateway drug for monetizing content that has sucked in so many people, including her. Yes, we talk about Amazon and all their amazing tools. However, they are not the only game in town. For example, there are many similar offerings from Google, Microsoft and a wide host of other providers. It is overwhelming to think about all of the options one has to start a business that can compete with huge enterprises. There Is No Excuse For Not Monetizing Content This may be an episode that gets you feeling a bit like an under-achiever. Amy has helped countless people launch their business through the use of many... Read more

January 26, 2023January 12, 2023 Interviews 2.0

Launch Your Side Hustle – Amy Harrop Interview

In this episode, we start a new conversation and talk to Amy Harrop about how to launch your side hustle. Her strength is self-publishing and getting people from content in their heads to selling content on the web. Thus, If you have an idea you would like to try out, this is the episode to grab a paper and pen for your checklist of steps to achieve your goal. No Matter The Product, Launch Your Side Hustle Content has become an easy way to create a product. It also allows us to take our passions and monetize them. Whether you like to review the latest movies, craft a designer piece of furniture, or feed the masses with your awesome recipes,... Read more

January 24, 2023January 10, 2023 Interviews 2.0

Pricing Strategies – The Value Of Your Product Or Service

We continue our discussion with Nicky Billou and delve into pricing strategies. These are not your typical discussions around marketing. Instead, we consider what you are offering and what your market should be. Sometimes the fastest way to more profit is the raise prices. We started with identifying your ideal customer and providing them with world-class value. Now, we take that to the next logical step of a commensurate price. Pricing Strategies To Fit Your Goals It is important to remember that this discussion is in the context of serving our customers. We are not looking at pricing strategies that squeeze more out of the customer. Instead, we are placing the value properly to ensure we reach the correct customers... Read more

January 19, 2023January 10, 2023 Interviews 2.0

Setting Goals That Serve Others – Interview With Nicky Billou

This episode starts a conversation about setting goals and serving others by being the best fit for your customers. We talk with Nicky Billou and hear his take on why selling our services is a way to serve others. When we offer a product of value, it improves the productivity or life of our customers. Thus, failing to let them know about it is a disservice. Grow Through Setting Goals It is easy to create a business and then sort of coast. We get a few stories of these situations in our discussion with Nicky. However, that is not the best use of our time and talent. We should grow by setting goals to reach more customers that will find... Read more

January 17, 2023January 3, 2023 Interviews 2.0

Grow Your Show – Reach More People With Your Podcast

We wrap up our discussion with Adam Adams of Grow Your Show talking about precisely that. We look at what it takes to become a popular show and garner thousands or millions of listeners. This is where the rubber meets the road, and we explore a true podcast venture instead of a hobbyist side hustle. The Key To Grow Your Show When you run a business, it takes time to build up a following or a long client list. A podcast works the same way. There is more to it than simply getting your show on Apple podcasts. Thus, that is only the first step. People need to know your show exists, and that only happens with marketing and trumpeting... Read more

January 12, 2023December 29, 2022 Interviews 2.0

Your Podcast Avatar – The Ideal Audience Member

Our discussion with Adam Adams of Grow Your Show continues with a deeper look at how he forgot his podcast avatar and sold his podcast. We examine where he made mistakes and what we should do to launch our own properly. Know Your Podcast Avatar Okay, forgot is not really the case here. Adam failed to identify his avatar properly. Thus, it made it easy for him to drift away from his original audience. Your podcast avatar is the definition of your ideal customer. This includes attributes from age to gender to socioeconomic status and more. This is your target audience and to whom you want to aim your content. Therefore, if the avatar will not be informed or entertained... Read more