We wrap up our discussion with Naomi Gora with a look at how multiple founders can make it a chore to find the voice of your brand. Each founder may have a strong personality type or a presence that makes it hard to pick which one truly leads the company in this area. It is not likely to be a mix of the personality types and instead will gravitate towards one of the founders and their style.

Finding The Voice Of Your Brand

We started the discussion by focusing on matching a business personality type to a founder. When we have multiple founders, we need to determine the loudest voice in the bunch. That is most likely the voice of your brand. It is hopefully compatible with everyone on the team. When it is not, then things can be difficult or uncomfortable for those that have a different personality type.

About Naomi

Identifying as a ‘Torchbearer’ Business Personality Type, Naomi spent years trying to find her place in the world of media and advertising agencies. Often feeling like an outsider in the more extroverted world of sales and marketing, it was only when she discovered her personality type and allowed herself to run her business her own way based on her strengths and core values that her career really started to thrive.

Described by some as ‘Eat Pray Love Meets Mad Men,’ Naomi now uses her marketing, branding, and personality profiling skillset to run Brand Whisperers – a personality-driven brand agency and strategy consultancy that helps business founders cut through generic advice, leverage their strengths and circumvent their stressors so they can run their business in a way that works for them as well as their customers.

Get In Touch

Her home page:


You can go here and take her quiz to find out what business personality type you are. It includes a free summary of what your next steps can be.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

Leave a Reply