We start a new conversation with Naomi Gora about how your business personality type needs to be a match for the founder or founders. Everyone has a personality type, and we talk about how businesses and brands do as well. This can be challenging when your business has a personality that does not match yours. Even success can lead to discomfort and a sense of being trapped rather than joy and contentment.

Yes, There Is A Business Personality Type

When you hear an advertisement or announcement from some businesses, it feels or sounds exactly like how you expect them to communicate. That is due to the personality type of the brand or business. It is similar to detecting who wrote a note or email by tone and other contextual clues. We do not think of brands or businesses as a person, but they definitely have personalities.

About Naomi

Identifying as a ‘Torchbearer’ Business Personality Type, Naomi spent years trying to find her place in the world of media and advertising agencies. Often feeling like an outsider in the more extroverted world of sales and marketing, it was only when she discovered her personality type and allowed herself to run her business her own way based on her strengths and core values that her career really started to thrive.

Described by some as ‘Eat Pray Love Meets Mad Men,’ Naomi now uses her marketing, branding, and personality profiling skillset to run Brand Whisperers – a personality-driven brand agency and strategy consultancy that helps business founders cut through generic advice, leverage their strengths and circumvent their stressors so they can run their business in a way that works for them as well as their customers.

Get In Touch

Her home page:


You can go here and take her quiz to find out what personality type you are. It includes a free summary of what your next steps can be.

Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

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