There comes a time where you have a difference of opinion from your customer. This may be due to personal taste, or it may be a misunderstanding. There are even cases where a customer insists on a path that goes against your experience, morals, ethics, or is otherwise non-negotiable. There is not one answer for all of these situations so let’s look at reasons why you should hold your ground. You Are The Expert, But They Sign The Check I think the toughest of these situations is when you are a paid consultant or expert. The customer has come to you for expert advice. However, they decide to ignore that information. When this occurs, do not take it personally and...
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