
Keywords and Finding Your Target Market
We have looked at some tools to assist in researching keywords for your target market. However, there are also some general rules to follow when you start down this path. Selecting keywords is not quite a science, but these steps can help avoid keyword writer’s block. Start with Foundational Ideas A goal of effective keyword selection is finding niches. Of course, you can’t find a niche without making some scope reduction. Thus, we can start with some broad terms that still help narrow our focus. A safe start is industry terms to get you in the ballpark. These words may end up being thrown away later, but they are a good starting point. For example, let’s look at a consulting... Read more