
Amazon Pinpoint Targeted Marketing Made Easy
Amazon provides a broad range of tools, but Pinpoint drifts more into marketing than their standard developer tool. Pinpoint is About Applications The first thing you should know is that this service aims at communicating with your app users. As a side effect, it tracks usage. This service integrates with several other application related services we have not yet covered. These include the Mobile Hub, Device farm, Cognito, and others. Pinpoint provides an API and related services to generate analytics for your application users. Then you can feed that data into the messaging service to communicate with your users. The message is sent based on usage. Thus, it has an improved chance of being read. Think of it as a form... Read more