develpreneur podcast
Posted on Interviews 2.0

Leverage A Podcast – Communicate Your Brand

We continue our discussion with Jason Cercone by looking at how to leverage a podcast. He thinks every business should have a podcast. However, that is not simply a position that advances the industry. Jason explains how a good podcast can communicate your vision, enhance your brand, and win sales. Leverage A Podcast Into A Sale It is no secret that people buy from those they know, like, and trust. You can leverage a podcast to build the kind of relationships that lead to that know/like/trust trifecta. It is a medium that is often underestimated. Nevertheless, it provides a way to speak directly to your audience individually and create that link that we only get in a one-on-one conversation. You... Read more

develpreneur podcast
Posted on Interviews 2.0

Producing a Podcast – Interview With Jason Cercone

We start the discussion with Jason Cercone on producing a podcast. That includes developing the skills needed and the tools you will want. He has a background that provides excellent insight into the business benefits of a podcast. Likewise, he shares ways to tell your story entertainingly and compellingly. Even better, he has a voice for radio. Producing A Podcast The goal of a podcast is to share and communicate ideas. We want to do that in a way that is entertaining and keeps our listeners coming back. Jason spent years researching exactly how the best in the business accomplish that. He shares several nuggets he gained from those efforts. About Jason Jason Cercone is a podcast branding strategist, author,... Read more

develpreneur podcast
Posted on Interviews 2.0

Your Business Valuation – What Is It Worth?

In this episode, we talk about business valuation and how to determine yours. This is part two of the interview with financial advisor Brent Allen of Amplifi. There is more to completing this process than figuring out your exit strategy. There is value in going through this process for your business today, and it can help you plan for growth. The Business Valuation It is not uncommon for a business owner to be blind or skewed about the value of their business. Thus, a person like Brent is critical to getting that realistic perspective and business valuation needed for financing and other monetary tools. The details of this process can also point to what changes are needed to increase the... Read more

Posted on Interviews 2.0

Business Assessment – The Financial Value – Brent Allen of Amplifi

We start a new interview and switch our focus to a business assessment with financial advisor Brent Allen of Amplifi. We talk about why this is a valuable step for any business and the benefits it can provide. A financial review like this may seem like it only applies to huge corporations. However, a regular review is valuable to every company. The Business Assessment There are myths about why to do a business assessment, and we discuss a few of them. However, the important information is that this exercise can help your business. It is a way to get another set of eyes on what gives your business value and how you provide that to others. Thus, you can make... Read more

develpreneur podcast
Posted on Interviews 2.0

From Purpose To Success – Catherine McCourt Part 2

We continue our discussion with Catherine McCourt and shift from purpose to success. We started out with a look at purpose-driven work. However, that approach does not come at the cost of success. We can use our purpose and the inherent drive we get for it to help us or our organization succeed and exceed expectations. A Road From Purpose To Success There are countless articles that tie morale and happiness to productivity. Those same ideas apply to us in our job and career choices. Likewise, we will find ourselves better at our job when it is one we love. That fulfillment of purpose gives us energy and can be the difference between failure and success. A Little Background Her... Read more

develpreneur podcast
Posted on Interviews 2.0

A Purpose-Driven Profession – Interview With Catherine McCourt

This episode starts a new discussion, and we look at a purpose-driven profession as Catherine McCourt shows us how to achieve it. However, we go far beyond that and look at organizations with a purpose and how to find a job that matches yours. These are valuable things to know as we spend so much of our lives “at work.” It is best for our fulfillment to work with and for a purpose. When we take this path, we find greater happiness. Purpose-Driven Profession While we never talk about a profession as having a purpose, we can make it so by combining our job with our goals. This approach may seem simplistic. However, it gives us more identity, including what... Read more