It is fascinating to me that some people think all podcasters are rich, while others think there is no way to make money with a podcast. While the former group is just a little (or very) wrong, so is the latter group. There are ways to make money via podcasting. Unfortunately, many are a step above a scam. However, there are some great ways to make money without having to master SEO or beg for advertisers.

Podmatch Is a Way To Make Money With A Podcast

A great idea for podcasters and how to help them help each other is Alex Sanfilippo’s Podmatch. It is his flagship site of a few sites that embrace podcasting and how those involved want them to work. Yes, it costs a few bucks to be a member, but that can be easily earned back. The core idea is that it makes sense for hosts and guests to swap funds for guesting.

Podcasting Is Getting Your Story Out

The reason you can make money with a podcast is that it is all about getting your story out. That may lead to sales, such as discussing your book or product. On the other hand, you might have a cause you want to make others aware of. Podcasting is sort of like a news broadcast. The listeners want to hear the news or entertainment provided by the podcaster. Likewise, the guests want to be or make the news. Think of infomercials and other traditional advertisements. There is value to being on the news or a guest on a podcast. Alex takes that idea and provides a simple market approach to podcasting.

A Pool Of Talent

Check out the site for specifics, as I might not have them exactly right. However, a simplified way to view the Podmatch approach is that there is a pool of funds available that comes from memberships. That pool is used to pay out to hosts for guests they bring on. It is not a lot, but also it is more than nothing. You can make back your membership rate with a few guests per month and cover other costs of your podcast if you take on a lot of guests. While that will not make you rich, it is a way to cover costs and avoid spending money while building your audience. That alone may be the difference between you creating a popular podcast and becoming a victim of pod fade.


Rob Broadhead

Rob is a founder of, and frequent contributor to, Develpreneur. This includes the Building Better Developers podcast. He is also a lifetime learner as a developer, designer, and manager of software solutions. Rob is the founder of RB Consulting and has managed to author a book about his family experiences and a few about becoming a better developer. In his free time, he stays busy raising five children (although they have grown into adults). When he has a chance to breathe, he is on the ice playing hockey to relax or working on his ballroom dance skills.

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