Latest Posts - Page 43 of 198

January 19, 2023January 10, 2023 Interviews 2.0

Setting Goals That Serve Others – Interview With Nicky Billou

This episode starts a conversation about setting goals and serving others by being the best fit for your customers. We talk with Nicky Billou and hear his take on why selling our services is a way to serve others. When we offer a product of value, it improves the productivity or life of our customers. Thus, failing to let them know about it is a disservice. Grow Through Setting Goals It is easy to create a business and then sort of coast. We get a few stories of these situations in our discussion with Nicky. However, that is not the best use of our time and talent. We should grow by setting goals to reach more customers that will find... Read more

January 17, 2023January 3, 2023 Interviews 2.0

Grow Your Show – Reach More People With Your Podcast

We wrap up our discussion with Adam Adams of Grow Your Show talking about precisely that. We look at what it takes to become a popular show and garner thousands or millions of listeners. This is where the rubber meets the road, and we explore a true podcast venture instead of a hobbyist side hustle. The Key To Grow Your Show When you run a business, it takes time to build up a following or a long client list. A podcast works the same way. There is more to it than simply getting your show on Apple podcasts. Thus, that is only the first step. People need to know your show exists, and that only happens with marketing and trumpeting... Read more

January 12, 2023December 29, 2022 Interviews 2.0

Your Podcast Avatar – The Ideal Audience Member

Our discussion with Adam Adams of Grow Your Show continues with a deeper look at how he forgot his podcast avatar and sold his podcast. We examine where he made mistakes and what we should do to launch our own properly. Know Your Podcast Avatar Okay, forgot is not really the case here. Adam failed to identify his avatar properly. Thus, it made it easy for him to drift away from his original audience. Your podcast avatar is the definition of your ideal customer. This includes attributes from age to gender to socioeconomic status and more. This is your target audience and to whom you want to aim your content. Therefore, if the avatar will not be informed or entertained... Read more

January 10, 2023December 28, 2022 Interviews 2.0

Build a Better Podcast – Interview with Adam Adams

We start a new discussion in this episode. Adam Adams has the Grow Your Show podcast and helps people build a better podcast. They serve podcasters, and he has grown those skills through an exciting journey that can teach a lot about marketing. We start with his background and some mistakes he has made. Use Marketing For A Better Podcast The crucial point of this episode is to understand that starting a podcast or launching a product does not equate to customers knowing about it. That is where marketing comes in. We must find ways to let our potential customers understand what we are doing and connect to them. That requires us to have a target market in mind and... Read more

January 5, 2023December 28, 2022 Interviews 2.0

Use Regular Touch Points And Automation For Better Networking

We wrap up our discussion with Ian Campbell of Mission Suite with a look at touch points and automation. They are essential pieces of his approach to networking. We all want to be heard and feel that we bring value. A regular conversation does that better than occasionally making contact and only when something is needed. Automation is not the most personal thing we can do. However, it helps us do things on a schedule. Improve Efficiency Through Touch Points And Automation Networking takes time. We have to go back and forth to the event and spend time meeting and greeting. Likewise, there is the additional time required to log and cultivate those connections. That can add up. However, using simple touch... Read more

January 3, 2023December 28, 2022 Interviews 2.0

Create a A Better Professional Network Through Planning

This episode continues our discussion with Ian Campbell of Mission Suite. We go into his approach to building a better professional network by identifying layers of contacts. He uses a baseball field analogy that fits the approach very well. His approach walks us through a way to give weight to those that provide us the most benefit while cultivating others. Be Intentional For A Better Professional Network We start with a plan and goals. These are familiar as we do the same for almost every activity. We must define what that looks like when aiming to build a better professional network. That includes identifying who our ideal customer is and how to get connected to them. Once we have the core... Read more