Latest Posts - Page 70 of 200

August 26, 2021August 21, 2021 The Interviews Season

Brand First Principles, A Foundation In Truth – DP Knudten Part 2

We dig into the ways to build a non-fiction brand in episode two. The focus is on brand first principles and sticking to truth in building upon it. DP starts with his “a-ha” moment that took years to develop. Then he weaves a series of points to help us build a brand, personal or otherwise. Write Some Stuff The non-fiction idea started with a simple statement, “write some stuff.” He was working on advertising content and had only those instructions. That caused him to halt and note that he is not a fiction writer. His advertising process required facts and truth so he could present them. It was not sufficient to simply make up a story for a product or... Read more

August 24, 2021August 19, 2021 The Interviews Season

DP Knudten – Nonfiction Brands – Match Products And People

We continue our interviews with the first part of our discussion with the author of nonfiction brands – DP Knudten. His book sparked my interest, and now we get to sit down and talk to him. We cover a lot about brands, both personal and corporate. Thus, you will have a better grasp of these concepts after listening to him. NonFiction Brands – Sell To The Right Audience A common misconception of advertisers is that they sell items to people that do not need them. Contrary to that, DP focuses on nonfiction brands as a path to get the audience that wants your product. The key point is that we will build better relationships with customers when we have what... Read more

August 19, 2021August 13, 2021 The Interviews Season

Professional Publishing Secret – Get Started And Be Consistent

We wrap up the interview with Dale L. Roberts sharing his professional publishing secret. He tells us to get started and be consistent. However, he shows us that a love of our work is always key to success. We need the drive to be successful, and the more we love our work, the more that comes naturally to us. Professional Publishing Secret – Burn The Boats Hunger is an excellent motivator for almost everyone. Unfortunately, that does not always lead to us doing the best things we should. However, we need the motivation to keep us putting in those hours to work through the process. There is a lot of work required for success in any form. Thus, we need... Read more

August 17, 2021August 13, 2021 The Interviews Season

Publish Wide – Dale Roberts Advice for Building Your Platforms

An interview of a self-publishing expert is not complete without a discussion of “publish wide.” That refers to the many platforms available to publish your book. It includes traditional print books, audiobooks, and e-books. Therefore, the conversation with Dale L. Roberts continues to look at how we can grow to reach people. We learn it does not matter how they prefer to consume their content. Publish Wide = Many Platforms Dale lays out several platforms, including the elephant in the room (Amazon KDP). In comparison, each of these has its strengths and weaknesses. It is worthwhile to pursue them all. The key is to start with one and get comfortable with it. Do not try to be everything to everyone... Read more

August 12, 2021August 10, 2021 The Interviews Season

Define Your Audience For Publishing Success

We continue our discussion with Dale L. Roberts with a discussion around how to define your audience. That is an important step in any product. Books and written content are no different. We continue the discussion with getting that book written and your first steps in self-publishing. Define Your Audience There are some guides that refer to your ideal audience as your avatar. This vehicle should be a well-defined image of who you are speaking to. That is a key factor in success whether you are selling or communicating. Therefore, the avatar must be defined early and preferably before the writing process begins. Dale provides a perfect example. He wrote exercise books and it seems only logical that an exercise... Read more

August 10, 2021August 9, 2021 The Interviews Season

Dale L. Roberts Interview – Getting Started With Self-Publishing

.This episode starts a new multi-part set of interviews with Dale L. Roberts. He is a guru of self-publishing with dozens of books to his name. The focus is how to get started, platforms you can use, and how to find success in this far-ranging discussion. Our first episode provides background on Dale and getting started. A Self-Publishing Firehose Start with a focus. There is a lot to learn about self-publishing. Many pieces go into being successful. Dale refers to it as being a firehose of activity. There are two ways a firehose works. One is uncontrolled and sprays water everywhere. The other is focused and puts out fires. Next, we talk about how to take reasoned steps. That lays... Read more